How to reduce low-quality leads from Performance Max campaigns
Performance Max often optimizes for cheap conversions by default. Learn how guardrails and better signals can improve lead quality.
Topic: Google
PPC mistakes that humble even experienced marketers
From Friday launches to sloppy imports, PPC veterans share hard-earned lessons on automation traps, Google Ads Editor quirks, and more.
Google pushes AI Max tool with in-app ads
Google is advertising its AI Max feature inside Google Ads campaign settings, promoting its own tools within the paid platform.
How to make automation work for lead gen PPC
Automation isn’t just for ecommerce. Learn how to drive more leads, cut costs, improve quality, and save time with AI-powered campaigns.
Why PPC measurement feels broken (and why it isn’t)
As browser restrictions limit identifiers, PPC measurement relies more on redundancy, modeling, and inference than perfect tracking.
What repeated ChatGPT runs reveal about brand visibility
Running the same 12 prompts 100 times shows how inconsistent ChatGPT brand recommendations are – and why AI visibility tracking falls short.
Reddit says 80 million people now use its search weekly
Reddit is unifying search with its AI Q&A. It's goal: to become an end-to-end discovery engine where users finish, not just start, queries.
Google AI Mode doesn’t favor above-the-fold content: Study
It's not about placement, it's about structure. Analysis of 2,300+ AI citations shows Google pulls answers from anywhere on a page.
What Google and Microsoft patents teach us about GEO
Search patents reveal how AI search systems interpret intent, evaluate content passages, and build brand understanding in generative results.
Why GA4 alone can’t measure the real impact of AI SEO
Relying on GA4 alone leaves AI SEO analytics lost in the Bermuda Triangle of measurement. Learn what’s missing – and what to track instead.
Performance Max built-in A/B testing for creative assets spotted
Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and optimize what works.
Performance Max reporting for ecommerce: What Google is and isn’t showing you
Explore how to make smarter use of search terms, channel and placement reports, and device-level performance to improve campaign control.
Why content that ranks can still fail AI retrieval
AI systems don’t evaluate pages the way search engines do. Learn how extraction, embeddings, and structure determine reuse.
How PR teams can measure real impact with SEO, PPC, and GEO
A practical approach for tying earned media to search behavior, downstream conversions, and visibility in AI-generated answers.
Google & Bing don’t recommend separate markdown pages for LLMs
This is a heated debate now, but it seems that the major search engines are not recommending this "strategy."
Your local rankings look fine. So why are calls disappearing?
AI local packs and ads are shrinking organic space. New data shows why calls drop even when 3-pack positions hold — and what you must change.
Google releases February 2026 Discover core update
Google’s Discover core update prioritizes locally relevant content based on a user’s country while reducing sensational and clickbait content.
Google Ads no longer runs on keywords. It runs on intent.
If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and PPC strategy.
Google says AI search is driving an ‘expansionary moment’
AI-powered search is driving record engagement and ad growth, as executives say new experiences are adding usage, not replacing queries.
How AI is reshaping local search and what enterprises must do now
AI now mediates how customers discover and choose local services. Learn how AI systems evaluate trust, data quality, and relevance.
How first-party data drives better outcomes in AI-powered advertising
Learn why first-party data plays an increasingly important role in how automated ad campaigns are optimized and measured.
Google Ads tightens access control with multi-party approval
Google Ads’ new multi-party approval feature adds an extra safeguard against unauthorized or malicious account changes.
In Google Ads automation, everything is a signal in 2026
Automation performance depends on signal quality. Learn how Google Ads prioritizes signals, how pollution starts, and how to correct drift.
DOJ and states appeal Google search antitrust remedies ruling
The fight focuses on default search deals that critics say lock out competitors and limit choice for users, advertisers, and rival companies.
Google may be cracking down on self-promotional ‘best of’ listicles
SaaS brands saw 30–50% visibility drops after heavy use of self-ranked 'best' pages, possibly signaling stricter Google review trust signals.
What higher ed data shows about SEO visibility and AI search
Search behavior has evolved, but many SEO strategies have not. New research reveals what’s actually working to build visibility in AI search.
Google lists Googlebot file limits for crawling
Google updated two of its help documents to clarify how much Googlebot can crawl.
Why Google’s Performance Max advice often fails new advertisers
Early Performance Max adoption often reduces insight and control. Shopping campaigns provide clearer performance signals and faster learning.
Inspiring examples of responsible and realistic vibe coding for SEO
Learn vibe coding: Use AI tools to build apps without coding. This guide covers setup, limits, risks, and SEO tool examples to inspire your own projects.
LinkedIn: AI-powered search cut traffic by up to 60%
LinkedIn says Google’s AI Overviews cut non-brand B2B awareness traffic, forcing a rethink of how discovery works.
7 digital PR secrets behind strong SEO performance
As informational search declines, digital PR is driving authority, relevance, and high-intent results in SEO. Here’s how it works.
Google: 75% of crawling issues come from two common URL mistakes
Gary Illyes says faceted navigation and action parameters dominate Google’s crawl waste, trapping bots in infinite URLs and straining servers.
Microsoft rolls out multi-turn search in Bing
Bing's new multi-turn search is now global. As you scroll, a Copilot box appears at the bottom so follow-ups build on the last query.
Google Ads API update cracks open Performance Max by channel
Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for optimization.
How to build a modern Google Ads targeting strategy like a pro
Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right content.
Ads in ChatGPT: Why behavior matters more than targeting
ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work.
Advanced ways to use competitive research in SEO and AEO
Learn how to combine SEO and AEO competitive research to uncover demand, shape positioning, and influence AI visibility before the click.
Google tests third-party endorsements in search ads
Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to introduce external validation into paid results.
What 2 million LLM sessions reveal about AI discovery
From finance to SaaS, different LLMs win different jobs, which is why a single-platform AI strategy won’t work in 2026.
Is SEO a brand channel or a performance channel? Now it’s both
AI Overviews and zero-click SERPs have broken the traffic model. SEO ROI now depends on brand strength, not just rankings.