The complete guide to optimizing content for SEO (with checklist)
Learn how to craft content that stands out, drives search traffic, is visible in AI-powered search, and resonates with your audience.
Topic: Google
Google updated its ranking algorithms for explicit videos and explicit content
Google has released new best practices, video bytes and what to do if your site was flagged incorrectly, as well.
How to rank higher on Google (even if you’re just getting started)
Want to boost your Google rankings? Learn key SEO tactics to improve visibility, drive traffic, and climb search results with this step-by-step guide.
Google DeepMind CEO: We’ll dominate AI search and assistants
'For the next two or three years, both those modes are going to be growing and necessary. We plan to dominate both,' says Demis Hassabis.
Google Ads In-Market Segments: Your guide to High-Intent audiences
Learn which campaign types support Google Ads’ in-market segments, what to do if your niche isn’t covered, and their limitations.
How to use competitive audits for AI SERP optimization
Analyze competitor content, keywords, and SERP features to boost your visibility in generative AI search results.
To show in Google AI Mode & AI Overviews, your page must be indexed
But being indexed, does not guarantee your pages will show within these AI results.
Why your best content is invisible to AI search engines (and how to fix it in 30 minutes)
If AI can’t read your website, it won’t recommend it. Learn how to structure and mark up your content to win in the age of AI-powered search.
Content marketing strategy: A practical guide
A great content marketing strategy supports business goals. Use our zero-fluff guide to create and publish content for your target audience.
Has double-serving made Google Ads Auction Insights obsolete?
Google’s update to allow double-serving is distorting impression share. Here’s why Auction Insights may no longer tell the full story.
Dave Davies on LLM content SEO shortcuts, attribution loss, and agentic AI
SMX Advanced keynote speaker Dave Davies shares insights on LLM pitfalls, weird tech gotchas, and why generative engines are the future.
Google Expands Video Ads Across Search, Shopping, and Image Tabs
Google is bringing video ads to Search, Image, and Shopping results in the U.S. and Canada, aiming to boost early-stage product discovery.
Testing AI Max in Google Ads: When to try it and when to wait
AI Max expands reach, but regular Search gives control. Learn the trade-offs and when it makes sense to use each – or both together.
Revisiting ‘useful content’ in the age of AI-dominated search
What if your content strategy signals incompetence? In the AI era, even well-meaning SEO could be hurting your brand.
Will Google’s AI Overviews kill the click?
Your content may appear in AI Overviews – without traffic to show for it. Learn how to adapt your SEO for zero-click search.
Crystal Carter on the LLM-SEO intersection, new SEO ideas, and reasoning models
SMX Advanced speaker Crystal Carter shares insights on SEO reinvention, deep search, and why relevance is the future of search.
What is keyword cannibalization? (And how do I fix it?)
Struggling with keyword cannibalization? Learn how to spot overlapping content, fix ranking issues, and improve your SEO with clear, actionable steps.
The ultimate Looker Studio SEO campaign dashboard for 2025
Build better SEO reports with Looker Studio. Learn how to create a live, flexible dashboard that evolves with your data and clients’ needs.
Get ready for desktop Google Discover with RollerAds
Google Discover is coming to desktop. Here’s how you can use RollerAds to tap into this traffic source and improve your monetization.
From chaos to clarity: How to create content briefs for SEO
Learn what a content brief is, why it matters, and how to write one that aligns your team, improves SEO, and helps create better content faster.
Google begins rolling out Performance Max channel performance reporting
PMax’s channel performance reporting shows advertisers how campaigns perform across Google’s networks, opening the door to smarter optimizations.
Google quietly releases guide for AI Max for Search: What advertisers need to know
Google’s new AI Max for Search implementation guide details how to enable advanced AI features in search campaign.
Google Lens coming to YouTube Shorts
Google said that during the beta period, there won't be any ads.
The future of B2B authority building in the AI search era
With AI shaping buyer research, content must earn trust at first glance. Explore how to structure, distribute, and elevate B2B content in this new discovery landscape.
How Google, Meta, and Microsoft Ads are earning – and losing – trust in 2025
Advertisers sound off on Google, Meta, and Microsoft Ads: what they love, what’s frustrating, and where PPC platforms must improve in 2025.
Google clarifies where ads appear in AI Overviews
Google Ads confirmed that ads can appear either above/below or within AI Overviews, but not in both locations simultaneously.
Google Ads begins rolling out AI Max for Search
AI Max, and its keywordless targeting, is now available to some Google Ads advertisers. The rollout is expected to complete in early Q3.
Is it Tuesday? Google AI Overviews doesn’t know
Today isn't Tuesday, it's Wednesday! No, it isn't 2025, this year is 2025! Google AI Overviews again fail to answer simple questions.
Mike King on relevance engineering and the end of SEO as we know it
SMX Advanced speaker Mike King explains how AI is changing search and SEO – and why relevance engineering is the future.
Global PPC and SEO co-optimization: How to audit for multinational success
Co-optimizing search campaigns across markets? Audit for language gaps, geo errors, siloed teams, and misaligned paid-organic strategies.
The Hagakure method for Google Ads management
Learn about the Hagakure method, a modern approach to Google Ads management that blends simplicity and automation for better results.
20+ ChatGPT alternatives for SEO and content teams
Explore top ChatGPT alternatives for AI writing, coding, and productivity. Compare features, pricing, and use cases in this expert-curated 2025 guide.
Google Promoted Pins come to Maps for Demand Gen campaigns
You can now use Promoted Pins in Demand Gen campaigns to boost visibility on Maps and drive more foot traffic to physical store locations.
AI changed search—has your content strategy kept up?
Learn how zero-click behavior and generative AI are redefining what it means to be visible in search.
Writing for SEO: How to write snippet-friendly content that wins in Google and LLMs
Learn how to write snippet-friendly content optimized for Google and LLMs using clear structure, semantic SEO, and verbiage that ranks.
YouTube Insights Finder expands globally
The YouTube Insights Finder tool, now in over 20 markets, offers a powerful way to uncover trending content to inform your campaign strategy.
Eric Enge on winning SEO, E-E-A-T, and adapting to AI
SEO is evolving, not ending. SMX Advanced speaker Eric Enge shares how to adapt to AI, traffic shifts, and the signals Google values now.
Sundar Pichai defends Google’s AI search future
Pichai says AI is growing queries and Google is sending more traffic. But critics accuse Google of content theft and sending less traffic.
What is on-page SEO? Key elements & best practices
Learn what on-page SEO is, why it matters, and how to optimize your content with proven techniques like title tags, meta descriptions, and internal linking.
Google rolls out simplified Enhanced Conversions setup in Tag Manager
Google updated its GTM conversion tag, introducing a new sitewide tag-level setting for configuring user-provided data for Enhanced Conversions.