Confessions of a PPC-only agency: Why we finally embraced SEO
SEO used to feel like guesswork. Not anymore. Here’s how a PPC-first agency turned it into a performance machine.
Topic: Google
Evaluating OpenAI’s Sora and other AI video generators
Explore how AI text-to-video models are reshaping content creation – based on hands-on tests, creator feedback, and practical use cases.
Google tests Audio Overviews for Search results
Google's Audio Overviews test offers AI-generated spoken summaries and related links directly in results for hands-free, on-the-go browsing.
The future of SEO is now: Growth & visibility
The future of SEO is unfolding in real-time. Wondering what’s next in SEO? Find out how modern SEO professionals become growth and visibility experts.
How AI is reshaping SEO: Challenges, opportunities, and brand strategies for 2025
Search isn’t a platform. It’s a behavior – and it’s fracturing across AI, social, and SERPs. Is your strategy ready?
How long does SEO take to work? Understanding ranking timelines and the truth behind “quick results”
Wondering how long SEO takes? Learn what to expect in 3, 6, and 12 months — plus key factors that influence how fast you’ll see results in search rankings.
Stop sabotaging your PPC success: 13 traps that kill growth
Scaling too fast, hiding help, micromanaging teams – break these bad habits and build a smarter, scalable PPC operation.
Google Lens, Discover, and Voice Search serving issues
Google confirmed an issue with serving content across numerous surfaces for some users. May be part of the Google Cloud outage.
Google to drop support for several rich result types to simplify the search results page
Specifically these will no longer be supported; Book Actions, Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement and Vehicle Listing.
5 LinkedIn Ads tests to run to drive growth
LinkedIn’s not just an awareness play anymore. Try these five ad types, tune your offer, and start pulling qualified leads into your funnel.
Microsoft Advertising launches reporting overhaul & Performance Max updates
Microsoft Advertising's latest updates bring smarter reporting, more flexible campaign controls, and streamlined cross-platform tools.
Reddit uses AI to translate millions of pages and Google’s OK with it
Google also removed the section in their help docs on using the robots.txt to block all automatically translated pages.
Google Display Network explained: Your quick guide to GDN
Learn how the Google Display Network works, challenges to watch out for, and practical tips to improve ad performance and avoid wasted spend.
Chunks, passages and micro-answer engine optimization wins in Google AI Mode
Google's AI Mode synthesizes answers from multiple background queries. Here's how to optimize content passages for inclusion in AI responses.
On-page SEO in 2025: What you need to know
Learn the essentials of on-page optimization to strengthen your website's SEO foundation and boost your organic visibility.
Search terms: The foundation of every successful SEO strategy
Learn what search terms are, how they differ from keywords, and why they matter for SEO and PPC. Start targeting the right queries to grow your traffic.
Google offers buyouts to Search and Ads units
Google sent out an internal email offering a "voluntary exit program" to U.S. based employees, according to reports.
ChatGPT leads on generative AI traffic share, but Google is rising
Watch the throne. Google and DeepSeek have gained ground and ChatGPT’s share of generative AI traffic started to slip, new data shows.
Schema markup: What it is, how to use it, & real-life examples
Schema markup helps search engines understand your content. Learn how structured data improves SEO, enhances visibility, and powers rich results.
90% of AI search traffic comes from desktop: Report
AI search is booming, but mainly on desktop. Mobile users remain an untapped opportunity, especially in ecommerce, new data reveals.
Is Google ‘stealing’ your international search traffic with translations? Here’s what we found.
Is Google translating your content without sending users to your site? Here's what’s really happening and how to protect your traffic.
Google adds loyalty programs support to organization structured data
This will enable you to show your special membership pricing in Google Search, espesially if you don't use Merchant Center to send Google this data.
How Google Ads’ AI tools fix creative bottlenecks, streamline asset creation
Google's new AI tools promise to revolutionize ad creative, making video and image production faster, smarter, and easier to scale.
Kelsey Libert on AI reshaping SEO, scalable knowledge, and building authority
SMX Advanced speaker Kelsey Libert shares insights on AI-driven reinvention, shifting user behaviors, and building brand visibility.
How multimodal discovery is redefining SEO in the AI era
Multimodal discovery blends voice, visuals, and AI insights. Learn how to evolve your SEO to meet the demands of this new search era.
Google Ads may pause your account for manager violations
Google Ads can pause individual accounts linked to Manager accounts that violate third-party policy. Carefully vet who manages your campaigns.
Why user-generated content works well for SEO
Google wants helpful, trustworthy content – and UGC delivers. Find out how to harness reviews, forums, and social posts for SEO.
Mordy Oberstein on old vs. new SEO, Google rank volatility, and an era of refinement
SMX Advanced speaker Mordy Oberstein shares insights on AI hype, SEO’s shifting role, algorithm chaos, and the internet’s golden age.
Bug with Google Search Console Discover performance report
If you noticed your Discover report showing a huge drop in impressions and clicks, you are not alone - it seems like a bug.
Perplexity grows to 780 million monthly queries
CEO Aravind Srinivas took shots at Google’s AI modes and why its ad model holds it back, as well as Perplexity’s browser that does it all.
Sundar Pichai: AI Mode is Google’s ‘bleeding edge’ experience
Google’s AI Mode is where new search features are tested, but only the best will graduate to AI Overviews or the main Search experience.
James Brockbank on vanity vs. sanity SEO metrics, the shifting SEO landscape, and link relevance
SMX Advanced speaker James Brockbank shares insights on, SEO strategy, AI impacts, and SEOs working backwards from business goals.
Why campaign-specific goals matter in Google Ads
Stop settling for generic goals in Google Ads. Here's how customizing them leads to smarter bidding, clearer reporting, and improved ROI.
From Video Action to Demand Gen: What’s new in YouTube Ads and how to win
The newest innovation to YouTube advertising is fixing problems that have plagued video campaigns for years.
Google updates event and recipe structured data
Google removed the online event properties, added new examples and also said recipe image markup doesn't influence which image is chosen.
Dawn Anderson on the SEO AI storm, user journeys, and why search is exciting again
SMX Advanced speaker Dawn Anderson shares insights on SEO's future and adapting to the era of generative information retrieval.
Google Ads API v20 adds more negative keywords, DemandGen upgrades and more
To use some of the v20 features, you must upgrade your client libraries and client code, Google explained.
Zero-click searches rise, organic clicks dip: Report
AI tools like ChatGPT are growing, but Google still dominates. YouTube is the a destination and more clicks stay within Google’s ecosystem.
Will Scott on AI content reuse, schema and semantics, and generative engine optimization
SMX Advanced speaker Will Scott shares insights on AI SEO, semantic strategy, content reuse automation, and the future of search.
Lead gen PPC: How to optimize for conversions and drive results
Build a smart plan for improving PPC conversion rates – from ad copy and bidding to landing pages and CRM integration.