Google Search Chief Liz Reid on ads, AI, and the future of search
Reid said ads are coming to AI-powered search, offering advertisers new opportunities to target more specific, high-intent queries.
Topic: Google
Google’s Liz Reid: It isn’t AI or search; it’s AI in search
Reid believes AI is a natural extension of what search has always tried to do: organize the world’s information and make it more useful.
SEO-friendly URLs: What you need to know
Even in AI-driven search, clean URLs support better SEO. Explore how structure, keywords, and canonicalization influence visibility.
The 5 new realities of search: Rethinking content strategy for 2026 and beyond
Strategy in 2026 means meeting users where they scroll, swipe, and trust. These realities show how discovery is being reshaped – for good.
Google launches Offerwall, a customizable content access tool for publishers
Google’s new Offerwall lets users opt in to watch ads or complete surveys in exchange for access to content.
As Google shifts to AI search, legacy SEO faces a new reality
Clicks are vanishing and SEO playbooks are being rewritten. And Google has been telling us for a long time where this is all headed.
How Google AI Overviews are changing the PPC game
AI Overviews are pushing paid ads out of sight. Adthena analyzed 10 million SERPs to show where brands are losing ground and how fast.
Google AI Overviews rank below Position 1 in 12.4% of cases: Study
Google’s AI Overviews seem to be slipping in search rankings, opening new chances for SEOs to outrank them and reclaim lost clicks.
Google Search Console URL Inspection tool: 7 practical SEO use cases
The URL Inspection tool reveals more than indexing status. Use it for live testing, debugging canonical conflicts, and more.
Is Google Ads wasting your money? Understanding average daily budgets
What you need to know about Google Ads monthly spending limits, average daily budgets, billed vs. actual cost, and more.
An AI-powered process to diagnose E-E-A-T issues
As AI takes over search, E-E-A-T is how brands stay visible. Audit credibility gaps and position yourself as the choice AI recommends.
4 ways to use Semrush to discover Reddit opportunities
Tap into Reddit’s search power. Use Semrush to track mentions, find content gaps, and grow your brand’s visibility.
AI search clicks aren’t always better traffic: Study
AI visitors bounce more, view fewer pages, and engage less than search users, raising new doubts about traffic quality over quantity claims.
Google Ads tests URL inclusions and exclusions for search
Google Ads testing URL inclusions and exclusions should give you more control over which site pages influence ad generation.
Google faces UK crackdown over AI Search, advertising practices
UK's Competition and Markets Authority are eyeing tighter control of Google, a move that could reshape how advertisers reach users in search.
How to make your AI-generated content sound more human
Refine your ChatGPT prompts to unlock longer, livelier, more human content – complete with tone, emotion, and storytelling that resonates.
Google AI Mode now available in India
Google's first international expansion of AI Mode goes to India, via Search Labs.
New in Google Analytics: Consent Signal Ratings
This new feature acts like a privacy compliance scorecard, giving at best Excellent and at worst Urgent scores of your Consent Mode setup.
Google rolls out 1st Order Promotions for Shopping Ads
Google's new 1st Order Promotions for Shopping ads let merchants automatically offer exclusive discounts to first-time customers.
SEO copywriting in 2025: 5 pillars for ranking and relevance
Writing for Google and real people? These SEO copywriting pillars will help you do both – without sounding robotic.
How to implement a full-funnel PPC marketing strategy
Master keyword research, ad creation and landing page optimization for your awareness, consideration and conversion-focused PPC campaigns.
If AI killed your SEO strategy, you didn’t have one
AI isn’t the disruptor. It’s the stress test.
The ultimate Google Search Console guide: Everything you need to know
Learn how to use Google Search Console to monitor site performance, fix indexing issues, and boost your SEO rankings with this step-by-step guide.
Build rankings, authority, and AI search visibility with hyperlocal PR
As AI search evolves, one old-school tactic is gaining new power: hyperlocal PR.
Google Ads adds new “Conv. value (incl. predicted)” metric
Google Ads has added a new “Conv. value (incl. predicted)” metric that blends actual and forecasted data, giving advertisers a forward-looking view of performance.
Google’s AI-powered Shopping ad ecosystem: Where to focus your strategy
Get clear on what’s changing in Google Ads – and how to stay competitive in the new AI-first Shopping landscape.
Google Ads stops auto-opting search campaigns into Display Network
Google Ads no longer auto-selects the Display Network for Search campaigns, giving advertisers more control and helping prevent wasted spend on low-intent traffic.
Google expands Commerce Media suite for brands and retailers
Google is expanding its Commerce Media suite to give brands and retailers AI-powered tools across platforms like Search, YouTube, and Display.
Ecommerce advertising: Strategies to drive online sales
Learn top ecommerce advertising strategies for 2025. Discover how to boost ROI with paid search, social ads, retargeting, and performance marketing.
Google updates its URL structure best practices document with added examples
There was no change to how Google Search handles URLs with this document update.
Google brings AI video tool Veo 3 to YouTube Shorts
Google’s new Veo 3 integration into YouTube Shorts will let brands and creators generate short-form videos from text prompts, transforming how ads are made.
Google launches Search Live with talk and listen within Google App
This is available for those U.S. for users enrolled in the AI Mode experiment in Labs.
Google Ads Maximize Clicks: Your guide to getting more traffic
Not sure if Maximize Clicks is right for your campaign? This quick guide walks you through what it is, when to use it, and why it might (or might not) be the sweet spot between manual and Smart Bidding
5 ways to improve PPC lead quality
When quality matters much more than the quantity of leads, use these surefire tips to help catapult your return on ad spend.
Target CPC bidding comes to Google Ads Demand Gen
Target CPC bidding in Google Ads Demand Gen campaigns gives advertisers automated control to drive more clicks at a consistent average cost.
How to align your SEO strategy with the stages of buyer intent
Avoid one of performance marketing’s biggest mistakes: misaligned CTAs. Align SEO and content with user intent at every stage of the funnel.
Why Google ad strength won’t predict your RSA success
Ad strength is a helpful guide, but not a crystal ball. Learn how to use it without mistaking it for a Google Ads performance predictor.
Google PMax, Smart Campaigns to prioritize high-intent offline conversions
Google is shifting how Smart and PMax campaigns optimize for offline conversions by prioritizing high-intent users on Search and Maps.
Google AI Mode traffic data comes to Search Console
AI Mode clicks, impressions, and positions are now in Search Console. Google's help doc explains how new queries and elements are tracked.
What is the Google Local Pack? How to rank in the 3-pack
Learn what the Google Local Pack is, why it matters for local SEO, and proven tactics to rank your business in the 3-Pack and boost local search visibility.