Google simplifies Video ad testing with new experiment tool
Google's new Video ad experiment tool simplifies A/B testing, allowing advertisers to easily test creative variations and quickly gather results.
Topic: Google
How the Digital Markets Act is reshaping search and Google’s monopoly in Europe
The new EU legislation challenges Google’s search dominance. Learn how it promotes fair competition and what it means for SEO.
Google testing expandable product ads carousal
Google is testing expandable ads which could change how users interact with ads and impact advertiser strategies for visibility and engagement.
Google AdMob updates privacy terms as more U.S. state laws take effect
New state privacy laws in 2025 may increase Restricted Data Processing traffic on Google AdMob, impacting ad targeting and performance for advertisers.
Strategic content planning for SEO
Dive into audience research, keyword analysis, and the importance of aligning your content with Google's E-A-T.
Google unveils AI-powered Google Shopping overhaul
The new AI-powered Google Shopping update comes with features like dynamic filters, virtual try-ons and personalized homefeeds and deals.
Google cracks down on ad policy violators with harsh new penalties
Upcoming third-party policy update enforces severe penalties for significant violations, including immediate account suspension
5 things that led to a Google HCU recovery (and 3 that didn’t)
Google's helpful content update has been challenging for many websites – but redefining it could lead to recovery and improvement.
AI SEO: How to be visible in Google AI Overviews, chatbots, LLMs
Optimize your content for Google AI Overviews and become a go-to source for chatbots and large language models.
Google Ads announces 11-year data retention policy
Google Ads is implementing a new data retention policy effective Nov. 13, which could impact long-term trend analysis and ad reporting.
How TikTok and YouTube’s ecommerce push redefines the search journey
These social platforms disrupt traditional search with shoppable content and social commerce features. Here’s how ecommerce brands can adapt.
Search Engine Land Awards 2024: Complete finalists list
We're excited to announce the nominations for this year's Search Engine Land Awards. Winners will be announced Oct. 21.
Google is making a major change to Local Service Ads
Businesses must have a matching Google Business Profile to run Local Service Ads with unverified or mismatched profiles leading to ad pauses.
Google Search expands Store ratings to more countries
Now these are available on Google Search in India, Australia, Canada, and the UK.
Google calls out DOJ’s ‘radical’ proposed breakup plan
Google argues, in part, that a breakup would make advertising less valuable and harm publishers and merchants.
OpenAI to integrate SearchGPT into ChatGPT before 2024 ends
OpenAI's Varun Shetty also said publishers will be fairly compensated through 'significant incremental traffic from new audiences.'
What Google’s new Performance Max controls mean for advertisers
New features like negative keywords and improved reports help refine campaigns, offering more control for advertisers.
How to evolve your organic approach for the rise of answer engines
Advance your SEO strategy in a world where AI-powered answer engines are reshaping organic search and driving zero-click results.
Google Product Studio launches AI-generated video creation tool
This is now rolling out to US based merchants.
Key PPC ad strategies for home services
Optimize your PPC budget and get high-quality leads in this competitive niche using strategies tailored to short and long sales cycles.
Amazon Today: A new frontier for brick-and-mortar
How Amazon Today is making instant commerce possible with Same-Day Delivery and in-store pickup fulfillment for local stores.
SEO grew up, a lot of SEOs didn’t
Navigate the industry's maturity crisis with the right mindset. Learn to create value, not just optimize, for long-term success.
The SEO impact of interstitials, before and after
What type of impact do interstitials or pop-ups have on search? Dive into this case study to see their effect on organic traffic value.
Change Who Pays: New Google Ads process for client account transfers
You will no longer have to contact your Google Ads support team to transfer client accounts to another agency.
Google rolls out new AI-organized search results, AI Overview links
Google's organized search results will let you see content and perspectives from all around the web – articles, videos, forums and more.
Google AI Overview ads launch on mobile in U.S.
The sponsored AI Overview ads will appear below the organic AI-generated answer. Will this positioning be good or bad for advertisers?
Google Lens to add Shopping Ads this year
Shopping Ads will appear along with the Google Lens visual search results, which are also getting a new design today.
Google Discover disruption, not showing new content?
There seems to be an issue with Google Discover where new content isn't showing. It's unclear how widespread of an issue this is.
Content length, depth and SEO: Everything you need to know in 2025
Here’s why you should focus on creating valuable, unique content that answers users' questions effectively, regardless of word count.
Branded keywords: How Google Ads drives up CPCs
Rising CPCs on branded keywords? Here's why Google’s push for PMax and AI-driven auctions are inflating costs and reducing efficiency.
How to use social and forum data to inform next-level SEO strategies
Enhance your SEO using nontraditional data sources like TikTok, Reddit and Pinterest for real-time audience insights and market intelligence.
Case study: August 2024 Google core update and a recovery plan
Learn the SEO impact of Google's August 2024 core update, how to diagnose traffic drops and ways to recover lost visibility.
19 keyword mining tools and strategies for PPC campaign growth
Discover 19 innovative tools and strategies to find fresh search terms for your PPC campaigns and gain a competitive edge.
Amazon Advertising guide: How to reach customers and sell more
Learn the ins and outs of Amazon Ads, plus ad types, targeting options and best practices, whether you sell products or offer local services.
Is Google using Chrome for mobile-first indexing and user signals?
SEO expert Cindy Krum explains how she believes Google is using Chrome user data for rendering, indexing, ranking and beyond.
Retailers: Google is becoming your new category page
Google's ecommerce search results now resemble Amazon-style category pages. Retailers must adapt by prioritizing product pages for SEO.
How to create a roadmap for your PPC clients
Learn the six stages to building a PPC roadmap that delivers business outcomes, from setting goals to scaling and continuous optimization.
How to use Google Trends to analyze your competitors’ brand engagement
Track brand search patterns and identify media placements that drive growth using Google Trends to gain a competitive edge.
Will Google’s defense hold up against DOJ antitrust claims?
Google's argument that its advertising practices benefit customers and are not anti-competitive faces a big challenge in seven key areas.
Google Search Console Performance report filters now stick
There is a "reset filters" option to remove the filters you previously set.