Google pilots Business Links to boost Search Ad engagement
Business Links is a new asset type that uses customizable, AI-enhanced headlines to target varied customer intents within a single search ad.
Topic: Google
NerdWallet reveals costly Google SEO visibility challenges
NerdWallet reports a brutal quarter for SEO, thanks in part to Google AI Overviews providing answers directly in the search results.
Google rep’s unauthorized ad changes spark advertiser concerns
Google's Ginny Marvin admits approval processes weren't followed, highlighting transparency concerns and a need for closer oversight.
Google’s next algorithm update is coming soon, but don’t expect to recover lost traffic
Google held a web creator event yesterday, where engineers and executives spoke directly to creators who had ranking declines.
How to identify untapped opportunities in PPC
Optimize your PPC efforts beyond efficiency. Explore new channels, test campaign types and unlock growth opportunities in your campaigns.
SEO beyond Google: Building your brand on Reddit, Quora, TikTok and more
Essential insights to diversify your brand’s online presence, expand your reach and engage with audiences on key platforms.
Google’s Auction Insights: Bridging the visibility gap
Get visibility into hidden search terms and the insights needed to optimize your ad spend.
18 creative ways to cut your cost-per-click
Reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools.
Google Ad spend grows despite AI changes
Search and shopping ads and PMax adoption remain strong as well as stable CPC growth, according to a new Tinuiti report.
How to choose an SEO-friendly domain name
Select a domain name that supports your business goals and brand identity without falling into common SEO traps.
How to implement a PPC campaign
This step-by-step PPC guide covers everything from campaign setup to ad groups, keywords and essential settings to get started successfully.
Google tests new AI tool for large advertisers
The Search Bidding Exploration tool could help advertisers using tROAS bidding and broad match keywords in unlimited budget campaigns.
Google upgrades Call Ads to Responsive Search Ads format
You can now leverage enhanced ad flexibility and improved asset management with Google's new responsive search ad format.
Google expands AI Overviews to over 100 countries
This will bring AI Overviews to over 1 billion users and should work in any of the currently supported languages.
Google Search demoting content that is starkly different from the main content of the site
A Google spokesperson told Glenn Gabe, "Our systems aim to understand if a section of a site is independent or starkly different from the main content of the site. This helps us surface the most useful information from a range of sites."
Google Search Console performance report bug causes panic
Many of you woke up to seeing zero close to clicks and impressions this morning, this is an issue on Google's end Google confirmed.
Inbound or outbound? What 1,000 consumers reveal about search, social and AI
Learn how consumer habits impact inbound vs. outbound marketing, plus the value of SEO, social media and AI in driving conversions.
5 SEO trends for 2025
Stay ahead by preparing to navigate Google's antitrust challenges, AI’s prevalence, the value of technical SEO and more.
YouTube adds channel-level ad category blocking controls
Channel-level ad blocking controls gives creators greater control over the types of ads displayed on their content.
Hyper-personalization in PPC: Using data to deliver tailored ad experiences
Discover the role, benefits and best practices of data in hyper-personalization – plus some real world examples.
Google Performance Max gets new AI-powered video creation, asset testing
Google is integrating its advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities.
How to develop PPC testing strategies
Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns.
How to deal with SEO emergencies
From rankings drops to site issues, learn which SEO problems require urgent action and how to prioritize your efforts effectively.
Google tests video-enabled shopping ads in search results
Letting users watch product videos within Google's search results could increase ad engagement but decrease traffic to landing pages.
Why SEOs are killing digital PR
Focusing on cost-per-link in digital PR is stifling creativity and effectiveness. Here's how to use digital PR for real results.
Google expands Travel Feeds in Search Ads
Google's expansion of Travel Feeds in Search Ads lets you display dynamic, real-time data such as prices and availability.
Google Search to drop Sitelinks Search Box
This does not impact sitelinks but will impact the search box sitelinks feature.
How to design landing pages that boost SEO and maximize conversions
Create landing pages that rank higher, attract clicks and convert visitors into customers by avoiding pitfalls and following best practices.
Google to pause US election ads after polls close on November 5th
Google's temporary post-election ad restrictions could significantly affect political campaigns' ability to share election-related messaging.
How to analyze PPC performance metrics
Learn how to effectively interpret PPC metrics to align advertising performance with business objectives and unlock growth opportunities.
Google shakes up ad auction dynamics for holiday shopping
Google is changing how PMax and Standard Shopping campaigns compete, requiring advertisers to adjust strategies during this holiday shopping season.
Google shakes up leadership, Raghavan becomes Chief Technologist
This reshuffle, announced by CEO Pichai, signals a strategic shift in AI and ads, with head of Search and ads, Prabhakar Raghavan moving to Chief Technologist.
Google’s Local Services Ads feature raises cost concerns
The "Request Competitive Quotes" button in Google Local Services Ads is cause for concern due to potential hidden costs and a lack of clarity.
The ultimate guide to HTTP headers for SEO
Learn what HTTP headers are, how they influence website performance and security and best practices for optimization.
SearchGPT gives brands 4x more referrals vs. Perplexity, Claude
SearchGPT is still in limited beta, but it's starting to send more referral traffic to brands than established generative engines.
YouTube citations in Google AI Overviews surge 300%
Meanwhile, the overlap of organic search rankings and AIO citations increased overall, but dropped for shopping queries, new analysis finds.
7 reasons you can’t rely on third-party cookies
Cookie-reliant measurement is falling short. It's time to diversify your marketing strategy for more accurate attribution and insights.
First SEO conference for lawyers – Dec 6 in Miami
Discover sustainable SEO strategies to achieve higher rankings, attract quality leads, and secure more signed cases. Network with top legal SEO experts to grow your practice.
Bing Webmaster Tools gains recommendations, 16 months of data and previews Copilot integration
Recommendations enhances top insights and it previously offered up to 6 months of data.
Google Ads API v18 launches with new features for developers
Google Ads API v18 introduces enhanced tools and features that give advertisers more control over campaign optimization and performance tracking.