Google’s Local Guide program: Wins, woes and what’s next?
Is Google’s Local Guides program a rewarding community initiative or a flawed system? Explore its successes, failures and ethical dilemmas.
Topic: Google
How Microsoft Ads compares to Google Ads and when to use it
Thinking of expanding to Microsoft Ads? Learn its key similarities and differences with Google Ads, plus tips for getting started.
How managed WordPress hosting can level up your SEO
Search engines like websites that are fast, secure and reliable.
Google boosts curation capabilities for Ad Agencies
Google's new curation tools help agencies streamline media buying and access premium inventory, improving efficiency and audience targeting.
The top 100 consumer products this holiday season, according to Google
Google's 2024 Holiday 100 list offers valuable insights for retailers to optimize inventory and ad strategies in a challenging season.
Google’s Privacy Sandbox faces continued competition concerns
The ongoing scrutiny of Google's Privacy Sandbox highlights potential regulatory changes that could impact competition and ad targeting.
Decoding ad spend: Key insights from the 2024 presidential election
Comparing the marketing strategies of both candidates, we'll examine spending breakdowns, tactics and factors that shaped the outcome.
Google tightens Customer Match rules, warns advertisers about privacy
Google is reinforcing stricter privacy rules for Customer Match, warning misuse could lead to immediate account suspension without warning.
PPC keyword strategy: How to align search intent with funnel stages
Effective keyword targeting starts with search intent. Explore funnel-based insights and examples to boost your paid search ROI.
Pricing vs. ad spend: Which drives more Amazon sales?
Learn how pricing and ad spend influence Amazon sales and gain insights into optimizing your own Amazon performance.
Google November 2024 core update rolling out now
Google today launched its next big search ranking update. The November 2024 core update will take about two weeks to roll out.
Google debuts Sale Event promotion type in Merchant Center
Google’s new Sale Event promotion type lets you easily promote broader sales and discounts across shopping placements.
Google integrates seller and product ratings in Shopping Ads
Google is displaying seller and product ratings in Shopping ads, allowing brands to showcase both store reliability and product quality.
Google Ads Editor 2.8 launches with AI image generation
Google Ads Editor 2.8 introduces AI-powered image generation, enhanced performance tools, and more but with no support for older versions.
Knowledge graphs: An introduction
Understand the building blocks of knowledge graphs – entities, relationships and attributes – and how they relate to information retrieval.
Google to unpause political election ads Nov. 11
This update comes after Google had a temporary ban on US election based ads on Nov 5.
Google UI update – Demand Gen audience now seen as ‘signals’
Google redefined Demand Gen campaign audiences as signals instead of targeting parameters, reducing control over audience targeting.
Google sunsets Local Services Ads mobile app, shifts focus to web platform
Google will discontinue the Local Services Ads mobile app on January 6, making the web platform the only option for managing these campaigns.
Google’s srsltid= parameter: What it means for SEO and attribution
Is Google misattributing organic search traffic to Shopping? Learn why the new srsltid= parameter in organic listings has stirred controversy.
How to leverage cosine similarity for ecommerce SEO
Understanding the concept can help you optimize ecommerce content for better alignment with Google's AI-driven search, boosting visibility.
Internal links and SEO: Best practices, examples and tips
Improve user experience, optimize navigation and increase engagement with an SEO-friendly internal linking structure.
PPC keyword research: What you need to know
Here's how to select the right keywords, use match types effectively and refine your strategy for optimal ad performance.
Google rolls out brand customization for Performance Max campaigns
Google’s new brand guidelines settings for Performance Max campaigns allow advertisers to customize branding elements like logos and colors.
How a Google breakup could change the PPC industry
With Google’s adtech antitrust trial, the future of paid search hangs in the balance. Here’s what it means for PPC marketers and advertisers.
Want to improve rankings and traffic? Stop blindly following SEO tool recommendations
Learn why SEO tools shouldn’t be blindly trusted and five best practices for smarter, data-driven optimizations.
ChatGPT Search makes Microsoft Bing an SEO priority
Here’s why Microsoft Bing is about to become your new SEO sidekick in 2025 – and how to make the most of it.
Google Ads relaxes personalization rules for social casino game apps
Google will allow personalization for social casino game app campaigns, excluding them from the gambling-related restrictions.
Google adds ad inventory curation, programmatic tools for agencies
Google's curation tool and streamlined programmatic workflows, aim to simplify media buying by enhancing inventory discovery and performance tracking.
How FTC’s new review policy could impact your local SEO
Navigate the FTC's new review regulations confidently with tips for compliant review collection, Google Business Profile management and more.
How does AI work in PPC?
From smarter targeting to automated reporting, learn ways AI can improve the efficiency, effectiveness and ROI in your paid search campaigns.
Google AdMob launches new controls for high-engagement mobile ads
AdMob’s new app-level setting offers more control over ad experience and performance, though the default opt-in signals.
Google Ads Optimization Score now reveals specific competitor impacts
Opti Score now highlights competitive pressures affecting impression share which may encourage increased spending to compete with rivals.
Top SEO tips for location-specific websites
Learn how SEO differs for service area vs. brick-and-mortar businesses. Boost your presence with targeted tactics to reach local customers.
Maximizing your B2B paid media ROI with alternative platforms
Reach your B2B audience in unexpected places. Use Reddit, YouTube and TikTok for paid media campaigns that drive real results.
Google fixes supplemental feed limitation in Merchant Center Next
Google Merchant Center Next now allows merchants to use pre-existing Google Sheets as supplemental feeds.
Google updates crawl budget docs for large sites with differing mobile and desktop pages and links
Google said it is best practice to have all links present on both mobile and desktop versions.
How to pick the right Google Business Profile categories
Choose effective primary and secondary GBP categories to improve your search rankings and connect with more local customers.
Google adds segmentation to Performance Max Asset Groups
Google Ads now offers a "segment" option for Pmax Asset Group performance, enhancing optimization potential for campaign performance.
ChatGPT search officially launches
OpenAI is beginning its long-awaited ChatGPT search product – with a wider rollout in the coming months.
Redefining SEO: AI Overviews and the road ahead
Stay ahead with key SEO insights and tactics to help you drive value and stay visible in an AI-powered search world.