Google details how to set up lazy loading for best SEO results
SEOs are excited about the new lazy loading documentation from Google.
Topic: Googlebot
Bing crawling, indexing and rendering: A step-by-step on how it works
Crawlers are technical but understandable thanks to Microsoft's Senior Program Manager Frédéric Dubut's presentation at SMX East.
SearchCap: SEO for Google Home Hub, Google Ads segmentation & Bing Ads insertion orders
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The impact of ‘close variants’ in exact match typesOct 31, 2018 by Frederick Vallaeys A look at 4 ways Google Ads Scripts can help restore control for some advertisers. Bing Ads […]
Ask the SMXperts — Page speed, site migrations and crawling
Our SMXperts share their tactical insights on optimizing crawl budgets, fine-tuning page speed and how to execute on large-scale error-free site migrations.
Here’s an exclusive insider look at SMX East
Search Engine Land’s SMX® East returns October 24-25. We’re bringing a revamped, updated agenda and more than 50 world-class speakers to NYC, and we can’t wait to see you there. If you’re involved in SEO, SEM, marketing, content, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s […]
5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget
Guide Google to pages you want to rank, index them faster and keep them updated. Bring seasonal pages into focus to increase impressions.
SearchCap: SMX East benefits, US wireless carrier report, Bing Webmaster Tools & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Local inventory-based SEO strategy juiced rankings and sales for US wireless carrier Aug 23, 2018 by Greg Sterling Carrier saw an average ranking position of 1.9 for product queries and 5x […]
Old content still showing up in Google search results? Google might not find that content important
Google explains how crawl rate can be used as confirmation that a page is OK to remove from your website, and thus their index.
SearchCap: #SMXperts, Google Analytics, cutting content & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Ask the SMXperts – Page Speed, Site Migrations & Crawling Jul 6, 2018 by Debra Mastaler Three #SMXperts answer questions from the Advanced Technical SEO session at SMX Advanced and share […]
Ask the SMXperts — Schema & Structured Data, JavaScript
Three #SMXperts answer questions from the Advanced Technical SEO session at SMX Advanced and share their insights on JavaScript and structured data, two topics at the forefront of website development and search engine ranking.
5 things to check if your traffic suddenly drops
No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence first: look closely at the overall stats for a long enough period in your Google Analytics to see if the traffic spike really looks out of place or if it […]
SearchCap: Google updates ad settings, negative SEO & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates ‘Ad Settings’ to allow users to turn off targeting signals Jun 14, 2018 by Amy Gesenhues Google is also extending ‘Why this ad?’ notices to all services that display […]
SearchCap: Yelp against Google, Guide to PPC out & Google Shopping Auctions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Introducing Search Engine Land’s ‘Guide to PPC’May 24, 2018 by Ginny Marvin Just getting started with paid search or need a refresher on what’s new and possible with ad creative, targeting, […]
Ask the SMXpert: SEO markup and structured data
Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you refine, update and optimize your content.
First batch of Google mobile-first indexing notifications goes out today
Achievement unlocked! Google has begun sending out mobile-first indexing notifications to webmasters.
Hijacking Google search results for fun, not profit: UK SEO uncovers XML sitemap exploit in Google Search Console
SEO wins bug bounty from Vulnerability Reward Program, Google search team confirms the exploit no longer works
Google begins rolling out mobile-first indexing to more sites
Sites that follow the best practices for mobile-first indexing will be migrating over now, and Google will send notifications via Search Console.
SearchCap: Google GDPR notification, AdWords ad version history & podcasting SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EUMar 23, 2018 by Greg Sterling Publishers are being asked to manage the consent process on […]
Google: Using non-English URLs for non-English websites is fine
In Google's latest SEO snippets video series, Google's John Mueller talked about non-English URLs and SEO.
SearchCap: Videos on Google My Business, SEO reports & search pics
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business video uploads now available to business ownersJan 12, 2018 by Barry Schwartz Videos can appear on Google Maps and local search listings. 4 reports you can pull from […]
Search in Pics: Google Brain jacket, puppy dog eyes & deprecated GoogleBot
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A deprecated GoogleBot: Source: Instagram Google Brain jacket: Source: Instagram Google dog with puppy eyes: Source: […]
SearchCap: Google mobile-friendly, email marketing with AdWords & Yelp reviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google offers advice on how to get ready for the mobile-first indexDec 18, 2017 by Barry Schwartz Check your log files to see if you see an increase in smartphone Googlebot […]
Google offers advice on how to get ready for the mobile-first index
Check your log files to see if you see an increase in smartphone Googlebot activity, it may be a sign your site is now in the Google mobile first index.
SearchCap: Santa trackers, Google AJAX crawling & our community corner
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Santa Tracker is live, counting down the days until Christmas with holiday games & resourcesDec 4, 2017 by Amy Gesenhues This year’s Google Santa Tracker comes with coding games, an […]
Google will stop using the old AJAX crawling scheme in Q2 2018
Googlebot will render the #! URL directly, making it unnecessary for the website owner to provide a rendered version of the page.
SearchCap: Google recent searches bug, Google mobile shopping & flight search upgrade
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google home page search box now shows you recent searches by defaultNov 21, 2017 by Barry Schwartz Even former Google search executive Matt Cutts calls this new Google search behavior “super […]
The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes
You've crawled your client's site, identified the SEO issues and fixed those issues in staging. Great job! But columnist Glenn Gabe shares why recrawling the site is critical once your SEO changes have been pushed live.
Google adds structured data for subscription & paywalled content for new flexible sampling program
Excited for the new flexible sampling program for Google web search and Google News? Well, make sure you don't get in trouble for cloaking by using this new structured data.
How long does it take to deindex low-quality or thin content published by accident? [case study]
Is mistakenly published content impacting your site's SEO performance? Columnist Glenn Gabe shares a case study detailing how to fix this issue -- and how long it may take to resolve once fixed.
SearchCap: Google AdWords addiction ads, Bing on links & Google Home mini
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google to debut ‘Home Mini’ smart speaker for $49 on October 4Sep 19, 2017 by Greg Sterling The device is Google’s answer to the low-cost Amazon Echo Dot. SMX East […]
SearchCap: Google pollen search, Google reviews bug & Google pays Apple
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolling out hands-free calling on Google Home to US and CanadaAug 16, 2017 by Greg Sterling One day relatively soon, home assistants could be generating large volumes of calls to […]
SearchCap: AMP data, agency relationships & hip hop Doodles
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is your marketing organization ready for martech?Aug 11, 2017 by Scott Brinker Join me August 15 live for this exclusive webinar. Disclosure and transparency: The agency/client relationship twinsAug 11, 2017 by […]
Google has explained how you can remove your AMP content from Google search
Not that Google wants you to take these steps, but if you really wanted to drop supporting AMP on your site, here is how to do that.
SearchCap: Google local messaging & booking, business insights & crawl spikes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google begins rolling out messaging feature within Google My BusinessJul 12, 2017 by Barry Schwartz You can now message with your customers directly via your Google local panel in mobile search. […]
Brace yourself: The benefit and shock of analyzing Googlebot crawl spikes via log files [Case Study]
Site owners really don’t know the full story about who, or what, is crawling their sites until they analyze their server logs. Columnist Glenn Gabe shares a case study that illustrates some insights to be gleaned from a server log file analysis.
SearchCap: Google Project Owl, trillions of searches & local reviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic contentApr 25, 2017 by Danny Sullivan Google hopes to improve by better surfacing authoritative content and enlisting feedback about […]
6 types of negative SEO to watch out for
The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t. Negative SEO is a set of activities aimed […]
Google announces similar items schema for image search on mobile
New search feature covers small group of product types now, but Google says it will expand in the coming months.
SearchCap: CRO tips, local search proximity & paid search analytics
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Getting the most bang for your buck: 11 CRO opportunitiesMar 31, 2017 by Amy Bishop Stumped on ways to improve your conversion rate? Columnist Amy Bishop has you covered — check […]
Search in Pics: Google silence box, a noodle cafe & rusty Googlebot
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google silence phone box: Source: Instagram A rusty GoogleBot printed in 3D: Source: Twitter Google Nooooooodle […]