Query templates: Expanding the scope of topical authority
A single query can sit inside thousands of variations. Mapping those patterns can build topical authority across an entire search network.
Topic: Instagram
Community signals are AI’s largest third-party source
UGC platforms out-cite review sites at every stage of the buyer journey. Here’s what you need to know about organic authority multiplication.
How to run ChatGPT ads: A step-by-step guide from early campaigns
ChatGPT Ads work differently from other ad platforms. Here’s what early campaigns reveal about CPCs, targeting, measurement, and performance.
How to spot an emerging category in search data
Most trends fade. Some become entirely new markets. The difference is visible in search data if you know where to look.
How SEO and PPC build trust across search: Case study
A 26-week case study shows how connected search marketing efforts improved visibility, addressed buyer friction, and reduced CPA.
Why every SEO team now needs a social topical map
Your YouTube channel may already have Google Search visibility you're not measuring. Build a social topical map from those insights.
Google Search Console Platform properties are now globally live
Plus, Google released new help documentation on how to analyze the social and video data.
How prompt injection puts your brand and AI workflows at risk
Prompt injection attacks put your customers, AI agents, LLM referral share, and vendor stack at risk. Here’s where the threats are emerging.
How SEO reduces blended customer acquisition costs
SEO’s value extends beyond organic conversions. See how it supports other channels and improves acquisition efficiency over time.
Why creator content belongs in your AI search strategy
Creator reviews, videos, and social content shape AI citations, sentiment, and visibility — making cross-team coordination essential.
How to build an ecommerce product discovery engine
Find trending products before your competitors. Learn how to find trending ecommerce products early and build a repeatable system for spotting winners.
How to find trending topics
Find trending topics before your competitors do. A step-by-step system for catching topics while they're still rising, for both SEO and AI search.
LLM visibility case study: How Home Depot is winning AI search
Learn how Home Depot dominates AI search and discover six proven strategies ecommerce brands can use to boost LLM visibility, citations, and share of voice.
AI-driven personalized search: A practical guide
See how personalized AI search uses entities, context, and multimodal signals to influence discovery beyond traditional rankings.
Meta Business Agents are here. Marketers should pay attention
What if customers never reach your website? See how Meta’s AI agents turn messaging into a powerful sales and service channel.
Your next customer may discover your brand on TikTok before Google
The first decision is often emotional. Google increasingly becomes the place to validate it. Here's what that means for SEO.
Why standard SEO advice fails for travel websites
Feed management, entity optimization, and modular content matter more than traditional ranking tactics in travel search.
Why search ROAS depends on paid social more than you think
Search often gets credit for demand created upstream. Learn how to measure the halo effect before shifting budget between channels.
Google Business Profile Playbooks: What does Google recommend?
All of Google's Business Profile best practices in one place, with what's unique to restaurants, hotels, tours, and services called out so you save time.
Google Search Console gains reporting on social and video platforms
There is a new way to verify and filter your performance reports, insights reports and achievements by platform property.
Why Meta AI could become search’s sleeping giant
Meta AI is bringing AI-powered search to Facebook, Instagram, and WhatsApp. Learn why its distribution advantage matters.
AI search and LLM optimization tactics that influence AI visibility
A practical guide to AI and LLM optimization: Improve crawlability, structure content for AI, earn brand mentions, and build authority for better visibility.
What 1 million keywords reveal about AI’s impact on search
A large-scale study of search behavior shows which industries are losing demand, where it is shifting, and how AI is changing discovery.
How to build a 120-minute weekly SEO workflow that gets results
You don't need to do everything at once. A repeatable workflow helps you prioritize the SEO work with the biggest business impact.
How to measure paid social’s impact on paid search performance
Search often captures demand that starts elsewhere. Use these measurement techniques to identify what's driving it.
How to make Performance Max focus on net new customers
Reduce overlap between Google and Meta with a four-step framework that uses brand exclusions, audience exclusions, and Customer Match data.
Meta expands live shopping ads and virtual card checkout to drive more purchases
Meta's new shopping features aim to reduce purchase friction and help advertisers convert product discovery moments into sales.
Content repurposing map for better SEO and LLM visibility
Learn how to repurpose content, discover which formats LLMs prefer, and get our content repurposing map to boost SEO and AI search performance.
What new AI search data reveals about visibility and trust
Consumers are validating information across more platforms before making decisions. New findings show where AI systems look for authority.
Instagram now lets users tell the algorithm what they want
Topic controls give users more say in what they see, pushing brands to create content tied to clear audience interests.
Google introduces Search profiles within Google Discover
These are enhanced publisher landing pages, where you can follow the publisher, see the publishers latest articles, videos and social posts all in one place.
Google’s expanded candidate set and the selection crisis
As AI systems evaluate broader content pools, selection depends on verification, semantic relationships, and information gain.
Schema Markup Generator Tool: Build and implement schema right now
Use our Schema Markup Generator Tool to build your own schema quickly and accurately for 15 schema types like Organization, Reviews, FAQ and more!
How SEO turns customer success into AI-readable proof
Much of the evidence AI systems rely on lives inside customer success, support, and delivery teams. Here’s how SEO can surface it.
How to train Claude to sound like your brand
If Claude keeps writing beige, the problem is probably the brand rules you never gave it. Train AI on your voice, tone, visuals, and style.
The search everywhere optimization pyramid: How to build visibility before search
Your buyers already have a shortlist before they reach Google. Here’s how to influence the conversations that put brands on it.
How Google Discover publisher profiles work and why they matter
A deeper look at the profile features, eligibility patterns, and optimization opportunities shaping visibility in Discover.
Fashion AI SEO: How to improve your brand’s LLM visibility
Learn how fashion brands can boost AI visibility in ChatGPT and Google AI Mode through PDPs, creator content, Reddit, and PR.
When did 25% efficiency become not enough?
AI hype has created unrealistic expectations around automation, making meaningful productivity gains feel like failure.
Performance Max (PMax) Google Ads campaigns explained
PMax uses AI to maximize conversions across Google Ads. Learn how Performance Max works, when to use it, and tips for optimizing campaign performance.