Keyword seed selection for international SEO
International keyword research can make a market look empty when the seed misses local terms. Here’s how to find better entry points.
Topic: Internationalization and localization
Cultural SEO: A practical framework for Spanish markets in AI search
AI systems flatten Spanish markets into a single default. Learn how to build market-specific signals across content, retrieval, and entities.
Google Ads Editor bug links structured snippet languages across accounts
A bug in Ads Editor is causing copied structured snippets to stay linked, leading to unintended language changes across accounts or campaigns.
The global E-E-A-T gap: When authority doesn’t travel
Search and AI systems demand more than global reputation. Scale E-E-A-T with local expertise, trust signals, and structured authority.
International SEO: Everything you need to know in 2025
From technical SEO and content localization, learn to enhance your global online presence and optimize for multiple countries and languages.
Google expands AI Overviews to over 100 countries
This will bring AI Overviews to over 1 billion users and should work in any of the currently supported languages.
8 steps to maximize success during global site migrations
Ensure SEO is deeply integrated from the start, high-value URLs are preserved and monitoring occurs across all language/market sites.
Product page SEO: A complete guide
Optimize your ecommerce product pages for higher SEO visibility, traffic, and sales. Get insights on URL structure, UGC and more.
Google Search Console to remove International Targeting report
Google said it will continue to hreflang and the recommendations for managing multilingual and multiregional sites.
Gboard gets first major update with internationalization, smart GIF suggestions & custom keyboards
Google upgrades their iOS keyboard, Gboard, to roll out to five new languages and adds more GIF support.
Pinterest Aims Internationally With Localized Search Update
Company is serving customized search results for French, German, Portuguese and Japanese users.
DuckDuckGo Now Supports Instant Answers In French, German, Czech & Polish Languages
Now you can get 9 million answers in French, German, Czech & Polish from DuckDuckGo.
Google Now Supports Crawling & Indexing Locale-Adaptive Web Pages
Google adds support for web pages that dynamically change their content based on IP origin or language settings.
Google Officially Launches Webmaster Tools International Targeting
Google has officially announced the new feature we reported was in beta named International Targeting. The new International Targeting reports within Google Webmaster Tools helps webmasters debug common issues with their implementation of href-lang. The markup enables Google and other search engines to serve the correct language or regional version of pages to searchers. But […]
SearchCap: Bing Courses & Books, Google International Targeting & Right To Be Forgotten
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Adds Khan Academy Courses & Book Finding Results Bing has added two new search features for the school break season. (1) The ability to search for free online courses offered […]
Google Webmaster Tools Beta International Targeting Reports
Google is currently beta testing a new international targeting report within Google Webmaster Tools. The new International Targeting report is designed to help webmasters who have international sites and use lang markup understand common mistakes and learn what errors they need to fix, in order to better communicate the language settings across the webmaster’s internationalized […]
Google App Indexing Now Supports Eight New Languages
Google announced that their App Indexing protocol, the ability for Google to link search results to your mobile apps direct deep content now supports eight new languages. App Indexing lets developers markup their content so that if a searcher has an Android app installed on their phone, and the search result comes up, it would […]
Official Google Advice On Internationalizing Your Home Page
Google has published their official advice on the Google Webmaster Central blog on how to handle your home page when your web site serves multiple languages and countries. Zineb Ait Bahajji and Gary Illyes, Google Webmaster Trends Analysts, wrote the post together trying to break out the possibilities into three categories: (1) Having one home […]
Google Adds A New Webmaster Annotation For Multilingual & Multinational Sites
Google’s Pierre Far, Webmaster Trends Analyst, announced on the Google Webmaster Central blog a new annotation designed to help communicate redirects and languages to Google for multilingual and multinational web sites. The annotation is designed to work with homepages of multinational and multilingual sites that are configured to point users to localized pages, either via […]
Is Your Local Pricing Strategy Blocking Search Engine Spiders?
eMarketer’s recent report on Global e-commerce growth showed online sales globally exceeded $1 trillion in 2012. They further indicate that global e-commerce will grow by an additional 19% in 2013, with the Asia-Pacific region surpassing North America in online sales. This reemphasizes the importance of articles like Andy Atkins-Krüger’s recent article on international pricing strategies and […]
Google’s +1 Button Goes Global
Google’s +1 button is rolling out internationally. The company has announced that 1 buttons will start showing on a few select Google search engines at first: Google.co.uk Google.de Google.jp Google.fr The +1 button will be “expanding quickly to most other Google search sites” in the near future. Up until now, the +1 button has only […]
Google Now Helps Your Content Rank In Any Language
Do you need to localize your website to reach local markets anymore? Maybe not since Google last week rolled our a feature to many markets globally, to automatically translate a keyword and search for results from webpages everywhere in every language? What does this mean about our future strategies? Do we need to have a fundamental re-think about international search?
Google Instant: Could It Be Instantly Successful Globally?
Google Instant certainly got people talking -- where it was rolled out that is because it didn't make it to rest of the globe instantly. Comscore has released figures showing its impact on search shares in the US -- but what are the predictions for the rest of the world. Will Google Instant be a runaway global success -- instantly?
Google Adds Alternate & Hreflang Attributes
Google introduced new SEO specific attributes for handling multi-lingual pages and content. The new attributes are rel=”alternate” and hreflang=”x”. It looks something like this when used in the source code of your files: <link rel=”alternate” hreflang=”a-different-language” href=”https://url-of-the-different-language-page” /> Google says it should be used when (1) template (i.e. side navigation, footer) is machine-translated into various […]
Effectively Managing Multilingual Content Segmentation
No, this is not another top-level domain vs. sub domain article but one that goes more to a deeper problem global companies are having with a haphazard approach to their local language content management. I have seen far too many global companies large and small cobble together local language sites that make Frankenstein look like […]
Is International Social Media Marketing Just Too Difficult?
Social media marketing is pretty tricky - but it is too tricky to ever roll out international campaigns? Where do you start from when you're targeting international social networks - success at home or do you need to start all-over?
Multinational Search: New Column From Search Engine Land
Our newest Search Engine Land column, Multinational Search, launches today. Multinational Search looks at the complex challenges of search marketing in multiple countries and languages.
5 SEO Tips For Nabbing International Search Real Estate
Though the housing market continues to plummet in the United States, “real estate” on the search results page is as competitive as ever as marketers try to nab as much as possible. But accomplishing this in foreign markets can be challenging. For example, even if you have a dot-com version of your website that ranks […]
Content: The Once, Current & Future King Of Big Site SEO
All web sites, whether large or small, have many of the same search engine optimization challenges. Since the beginning of interactive time, it has been a struggle for many business websites to find their voice and to provide meaningful content to the Internet audience. At Agency.com we see this struggle every day, particularly in an […]
Google Translate Adds New Meta Tags, Widget
Google has announced several new ways to use and control its Google Translate service, including the support of new HTML tags and attributes that will prevent Google from translating your content.
Video Search Engine Truveo Expands To More Countries
As part of its continuing international rollout, AOL-owned video search engine Truveo has launched in Australia, Brazil, Italy, Mexico, the Netherlands, Russia, and Turkey. The site has experienced dramatic growth since its relaunch in August as a consumer destination. According to the press release, 70 percent of Truveo traffic now comes from outside the US […]
Google Launches Navigational Links Worldwide
Google’s Navigational Bar Goes International reports Google has launched the navigational links interface that was launched in the US in mid-May, worldwide. Each country may have the navigational links in a different order and different options. For example, while one country may have a link for Orkut, another country may not list that link at […]
Truveo Launches Big International Expansion
After relaunching this August as a video search engine and consumer destination, AOL’s Truveo is aggressively expanding on a global basis. By the end of the year, Truveo intends to be in 15 countries, including Russia and Turkey. Starting today it will be available outside the U.S. in France, Germany, India, Japan, Korea, Spain, Taiwan, […]
YouTube Gains Country-Specific Sites, New Partnerships
YouTube, until now a single site serving a worldwide audience, now has gained country-specific versions for Brazil, France, Ireland, Italy, Japan, The Netherlands, Poland, Spain and the United Kingdom. For the initial launch, the sites have been translated into each country’s language and have gained localized home pages. Over time, YouTube-owner Google promises to make […]