Local inventory-based SEO strategy juiced rankings and sales for US wireless carrier
Carrier saw an average ranking position of 1.9 for product queries and 5x better conversions than other channels.
Topic: IPhone
Cameos on Google: How famous people get their video answers into Google search
With new iOS app, celebrities answer questions in short videos that then appear in search results.
Google Image Search tests bridging mobile design to desktop search results
Google image search on desktop tests tiled image layout with titles and URLs beneath the snippets.
Here’s why you should start thinking of content marketing as an SEO strategy
SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into account when calculating a website’s rank, positioning sites is becoming more challenging. Today, SEO is no longer about low-quality content spiked with keywords to please search engine crawlers. In reality, the smartest approach […]
Ask the SMXpert – Optimizing for voice search & virtual assistants
SMXpert Upasna Gautam continues the Q&A from SMX Advanced and discusses a number of topics including creating the right content, using homonyms, stressed words and quality metrics when optimizing for voice search.
The last of Siri’s original bosses leaves Apple, as does ex-Topsy search exec
Departures likely a response to reorganization of Siri and AI units under John Giannandrea.
Ex-Googler John Giannandrea takes charge of Siri
Apple has merged Siri and its machine learning groups under Giannandrea’s leadership.
Where are they now? Vint Cerf
Part 2 of a series of articles commemorating the history of internet search. Today, Vint Cerf, Vice President and Chief Internet Evangelist for Google.
Report: Google Home making gains on Alexa, Apple HomePod in 4th place
Even if Apple's smart speaker sales don't grow, they could still generate $800 million this year.
SearchCap: Google News updated, standout tag gone & e-commerce SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The new and AI-improved Google News now available for iPhone and iPadMay 15, 2018 by Greg Sterling Google News redesign in more than 120 countries on the web, Android and iOS. […]
The new and AI-improved Google News now available for iPhone and iPad
Google News redesign in more than 120 countries on the web, Android and iOS.
In big win, Apple hires Google AI chief John Giannandrea away from Google
Apple must succeed in AI if it is to remain competitive with rivals.
SearchCap: EU wants Google’s algorithm, Google My Business descriptions & new heatmap insights
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What’s different about digital marketing in the cannabis industry?Mar 15, 2018 by Brett Middleton Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in […]
Once a competitive advantage, Siri now seen as liability for Apple
Failure to improve Siri will eventually impact iPhone sales.
Google is extending Search capabilities to iMessage and other browser apps on iOS
New extensions bring the search engine into more apps on iOS.
Google Assistant to get multiple new languages, distribution and skills
The Assistant will soon speak 30 languages and be able to offer mobile carrier customer support.
Survey: People becoming less inhibited about using voice search in public
Texting is the most common use case for voice, and men use voice search more than women, according to new data from Stone Temple Consulting.
Search Engine Land’s Community Corner: Local SEO survey results, a new book on influencer marketing & SEO Christmas jumpers
As we head into the slow holiday stretch, the news likewise takes a breather. Of course Google did surprise the search community this week by confirming some algo updates, starting a new webmaster video series, and moving Eric Schmidt into a non-Executive Chairman of the Board position. Elsewhere we had these announcements and events happening […]
SearchCap: Google snippets increase, Google local Q&A, local services on Google Assistant
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google officially increases length of snippets in search resultsDec 1, 2017 by Barry Schwartz Company says change is meant to provide more descriptive snippets. Merkle: Black Friday, Cyber Monday sales from […]
Google facing $1 billion in potential liability with UK class action
The case stems from bypassing the cookie-blocking settings on the iPhone's Safari browser in 2012.
The evolution of phone marketing
In the beginning, there was the Motorola DynaTAC 8000X. And it was not good. By 2017 standards, it was barely a phone. Virtually zero coverage, a price tag that translates to almost $10,000 of today’s dollars, and completely devoid of apps. It also had a 10-hour charge time that only translated into about a half-hour […]
Confirmed: Google rolling out new curved mobile search results interface
Are you seeing a new look for the Google mobile search results page? You are not alone!
Apple Search Ads expanding to Canada, Mexico & Switzerland
New countries will be available in the platform starting October 17.
Google iOS app now makes related content suggestions
An expandable carousel at the bottom of the page will show related stories and content pages.
Google Assistant coming to more speakers and home appliances from LG
“Ok Google, start vacuuming.”
Google local question-and-answer feature now live in search for all mobile browsers
The feature initially was available only on Android devices.
Analyst: Google’s default search deal worth $3 billion to frenemy Apple
Bernstein analyst says that payments by Google to Apple this year might be worth as much as $3 billion.
Apple reportedly hiring dozens of new mapping experts and engineers
Apple Maps could be the beneficiary of the company's push into augmented reality and "autonomous systems."
SearchCap: Google’s new save feature, SEO mistakes & AdWords presentations
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: This script creates Google Slides with AdWords data to automate your presentation-makingAug 2, 2017 by Frederick Vallaeys Last week, Google announced they had added the Google Slides API as an Advanced […]
SearchCap: Gboard update, Locadium launch & EPIC privacy
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Privacy group files flawed complaint against Google Store Sales MeasurementJul 31, 2017 by Greg Sterling EPIC gets the basic facts wrong about the data being used in Google program. Locadium: a […]
Latest Gboard iPhone updates include access to Maps, YouTube & a new drawing feature
Gboard also now supports Arabic, Hebrew and Farsi languages.
SearchCap: Canada censors Google, Voice search SEO & more on the EU antitrust
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Canada’s Supreme Court orders Google to de-index site globally, opening door to censorshipJun 28, 2017 by Greg Sterling Decision is dangerous to free speech and the free flow of online information. […]
No more ‘OK Google’: Cortana can now be the default assistant on Android
It's Cortana you'll get when you long-press on the home button.
WSJ: How Siri went from virtual assistant market leader to laggard
Internal cultural issues and employee departures have impacted Siri's evolution.
How AI is disrupting major industries
Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in fear of their metallic overlords. Or two, a utopian futurist society where humans are freed from mundane labor and complex challenges are solved by machines. Wherever you fall on the AI anxiety spectrum, the […]
[Podcast] The Google I/O 2017 recap: Lens, Assistant & more
In our latest podcast, we recap some of the bigger news and announcements from Google I/O 2017, with audio from the company's main keynote on Wednesday.
SearchCap: Google app rankings, hotel ads, AMP analytics
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Remarketing: The best-kept marketing secretMay 19, 2017 by Michelle Cruz Everything you need to know about an opportunity that’s not widely discussed in the industry — search remarketing on Bing. […]
SearchCap: Google I/O news, Google ‘Buy Button’ program & today’s Google doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Assistant comes to iPhone, adds alerts, hands-free calling & more May 17, 2017 by Matt McGee Google’s virtual assistant gains a number of new features and expands to Apple’s iPhone […]
Google Assistant comes to iPhone, adds alerts, hands-free calling & more
Google's virtual assistant gains a number of new features and expands to Apple's iPhone as competition for Siri & Cortana.
SearchCap: Google assistant on iOS, featured snippets test & Bing trails
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google planning to bring its Assistant to the iPhone May 16, 2017 by Greg Sterling Google also expected to announce integration of the Assistant into GE appliances. Are you a […]