Google Webmaster Tools Adds Blocked Resources Report & Updates Fetch & Render Tool
Google adds a report that shows you which resources you're blocking GoogleBot from by host name and updates the fetch & render tool.
Topic: JavaScript
Google May Discontinue Its AJAX Crawlable Guidelines
Does your site use AJAX? Well, Google may stop crawling those pages. More details to come from Google as early as next week.
SearchCap: Google Search Queries, Mobile Snippets & Bing Ads Lag
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Reduces Campaign Reporting Lag To 1 Hour Impression and click performance data is now delivered much faster. Thanksgiving Drove Retailers’ Highest Paid Search Revenue Gains Of The Holiday Season […]
Google Mobile Search Descriptions Now Say If You’re Blocking Google
Yet another reason not to block JavaScript, CSS, etc from Google. It may negatively impact your snippet in the mobile search results now.
AdWords Scripts For Every Level: Part 1, Learning How To Read Scripts
A primer on the fundamentals of Google AdWords scripts.
Google’s Santa Tracker 2014 Is Up & Counting Days Until Santa’s Annual Sleigh Ride Around The Globe
Now that we have Thanksgiving out of the way, it’s time to start tracking Santa’s whereabouts. To make it easy, Google launched its Santa Tracker today, reminding us there are less than 23 days before Santa makes his annual trip around the globe. [pullquote]Santa’s dashboard – featuring the latest and greatest in Google Maps technology […]
SearchCap: App Extensions Coming To Bing Ads, Apple’s Search Ambitions & How To Win At SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: App Extensions Coming To Bing Ads App extensions will be available to advertisers on Bing Ads starting next spring. Timed to coincide with the removal of explicit mobile OS targeting, app […]
Apple Webcrawler: More Potential Evidence Of Search Ambitions
Apple Insider reports on the discovery of a web-crawling bot originating from Apple’s servers. It was first “outed” by developer Jan Moesen. This is what Moesen saw: Moesen reports that the bot is only crawling HTML, “not the CSS, JavaScript or image files.” Then he asks whether this is an “official Apple project” or just “someone crawling the web […]
SearchCap: Bing Talks Search Share, Matt Cutts On Future With Google & Major Drop In Traffic After Loss Of Snippets
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing: It’s Unlikely That We’ll Take Search Share Away From Google Microsoft’s Director of Search admitted this week that Bing isn’t likely to put a significant dent in Google’s search market […]
Bing Adds New Crawlers To Support Non-Responsive Mobile Designs
Bing announced a new set of mobile crawlers with Bingbot Mobile User Agents to better support and recognize mobile websites that are not responsively designed. Lee Xiong from the Bing Crawl team explained Bing has designed these new crawlers to “probe websites with a number of new crawlers with the aim to give us the best […]
SearchCap: Bing Emoji, Google Webmaster Guidelines & Gmail Messages In Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Now Lets You Search By Emoji Want to search for something using popular emoji characters? Microsoft’s Bing search engine now supports this. Bing announced the news in a post today, […]
Google Webmaster Guidelines Updated To Warn About Blocking CSS & JavaScript Files
Google announced they’ve updated their webmaster guidelines to specifically note that blocking your CSS or JavaScript files may have a negative impact on your indexing and search rankings in Google. Pierre Far, Google’s Webmaster Trends Analyst, said the “new guideline specifies that you should allow Googlebot access to the JavaScript, CSS, and image files that […]
Optmyzr’s New Enhanced Scripts Tool Takes The Programming Out Of AdWords Scripts
AdWords scripts can be incredibly powerful for automating account management and reporting. The kicker for non-developers and even those mildly familiar with Javascript, is that setting up and managing AdWords scripts is often confounding. Even for programming pros, script management can be a time suck of customization and troubleshooting. To solve this problem, Optmyzr launched Enhanced […]
SearchCap: Germany Publishers & Google, Bing Ads Tracking & Search Mobile CTR
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Growing Your Business With Customer Reviews – October 30 Webcast Learn how capitalizing on the insights from customer reviews can increase search traffic and landing page conversion rates. Join Chris Silver […]
Keep Your AdWords Scripts Maintainable With These 3 Tips
If you’ve been using AdWords scripts for any substantial period of time, your account may feel like this messy bookshelf. There are unfinished scripts everywhere. Some scripts were added by the guy who left the company a few months ago, others by your intern who was curious and started tinkering around before she left for the summer. […]
Google May Add Mobile User Experience To Its Ranking Algorithm
At Search Marketing Expo East, Google engineer Gary Illyes talked a lot about user experience and how webmasters really need to focus on that. Over the past week or so, I asked Google about this and tried to understand why Google stressed this point so much at the event. Google told us in a statement: […]
Up Close @ SMX: Making Mobile SEO Perform For You – Design, Approach & Speed
Mobile SEO differs from desktop and its importance its growing rapidly.
Expert Insights On The Future Of SEO, Part 1
Do you have the skills it will take to thrive in the SEO environment of the future? In the first of this 3-part series, search industry veterans weigh in on how things will be different in 2015.
SearchCap: Google HTTPS Algorithm, Bing Tech & Google Management Book
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Starts Giving A Ranking Boost To Secure HTTPS/SSL Sites Google To Give Secure Sites A Ranking Boost Google has announced that going HTTPS — adding a SSL 2048-bit key certificate […]
SearchCap: eBay Paid Search Ads Ineffective, Content Quality & Google My Business
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: eBay’s “Paid Search Is Ineffective” Study Gains Buzz And Skeptics, Again By claiming that paid search is largely “ineffective,” eBay has attracted a lot of attention and buzz with media outlets […]
SearchCap: Canada Orders Google Content Removals, Amazon Fire Phone & Bing Ads Landscape Estimator
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Product Feed Specs Going Live Sept. 30, Including A Mobile Landing Page Attribute If you’re running Google Product Listing Ads, it’s time to revisit your feed. Google has updated […]
Google Webmaster Tools Adds Fetch & Render By Device Type
Google has announced they have added a new feature to the Fetch as Googlebot tool in Google Webmaster Tools. Now, you can see how Googlebot renders the page. Instead of using the Fetch as Googlebot to just see an output of code and HTML, Google will show a visual representation of what Googlebot sees. It […]
SearchCap: Ripoff Report Returns In Yahoo, Google Shopping Campaigns, Bing Webmaster Roadshow
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Webmaster Roadshow 2014 Takes Search Experts On 4-City Tour This Summer Bing announced today it will be hosting the Bing Webmaster Roadshow 2014 starting next month, with stops in four […]
Google Webmaster Tools To Add JavaScript Debugging Tool
Google has announced on the Google Webmaster Central blog that in the “coming days” they will be releasing a new tool to help debug your site’s JavaScript issues. Specifically, Google is going to show you if they have issues crawling and indexing your site because of JavaScript implementation mistakes. Google said: We have been gradually […]
Google AdWords Scripts For MCC Accounts Are Here And Ready To Use
After a beta period that started in March, earlier this week, Google rolled out scripts for AdWords MCC accounts to all users. AdWords scripts can be used to automate account maintenance, changes and reporting. The ability to use scripts in MCC (My Client Center) accounts means users can now get the benefits of automation across […]
SEO Smackdown: Download Time – Machine Speed Vs. Human Speed
Perceived download time is more important to searchers than actual download time. So why do SEOs focus on technocentric optimization strategies?
Matt Cutts At Pubcon 2013: Moonshots, Machine Learning & The Future Of Google Search
This morning, the head of Google’s webspam team Matt Cutts gave a keynote speech at Pubcon in Las Vegas. The keynote comes on the heels of a scathing day — 1 keynote from Jason Calacanis, who said that Google rules everything, that they were essentially evil. On Twitter yesterday, Matt asked if Jason wanted the […]
SEM For B2B Companies That See No Value In Search
Not every company sees the value of SEM in the B2B space. Companies that only do two or three deals per year based solely on lead nurturing will have no need to rank for keywords or for building site traffic. Selling any website services outside of design to these high-ticket companies may seem impossible because […]
Google: Here’s Why AdWords Cost Per Conversion Calculations Don’t Always Add Up
In the past couple of weeks, the question of how Google calculates cost per conversion in AdWords has been percolating in the PPC community. Robert Brady wrote a post illustrating that the cost per conversion reported in AdWords does not always match the manual calculation of dividing reported spend by reported conversions. Mark Jensen at Get Found First followed […]
SearchCap: The Day In Search, July 24, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Adobe First To Announce Support For Bing Product Ads Today, Adobe announced it’s first to market with support for Bing Product Ads. Very similar to Google Product Listing Ads, Bing Product […]
Google’s Matt Cutts On Hidden Text Using Expandable Sections: “You’ll Be In Good Shape”
In the latest video answer from Google’s head of search spam Matt Cutts, he answers a question about “hiding” text in JavaScript/AJAX-like expandable menus. Matt said that generally this practice is acceptable within Google’s webmaster guidelines, if and only if, it is being done in a non-spammy way. Use of expandable content sections is very […]
The Definitive Guide To Technical Mobile SEO
At SMX Advanced, I moderated a panel about technical SEO. Google’s Maile Ohye spoke about SEO best practices for technical implementation of mobile sites based on how Google crawls, indexed, and ranks mobile content and presents it to searchers on mobile devices. She also talked about Google’s recent announcement that the mobile user experience is […]
Mobile Site Configuration & The Vary HTTP Header
Yesterday, Google announced more changes to the Google mobile search algorithm, which we can expect to roll out shortly. This update is intended to improve the search experience for mobile users by “address[ing] sites that are misconfigured for smartphone users” — presumably by improving mobile rankings for sites that have been optimized according to their […]
SearchCap: The Day In Search, May 22, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: DoubleClick Search Tools To Migrate To Enhanced Campaigns Now Out Of Beta The custom toolset Google designed to help DoubleClick search users migrate to enhanced campaigns has come out of beta. […]
SearchCap: The Day In Search, March 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How To Create A Sustainable Link Plan I’ve recently spoken with three business owners who have approached me in a fairly atypical way: instead of asking me for a proposal, they’ve […]
Bing Offers Recommendations for SEO-Friendly AJAX: Suggests HTML5 pushState
Bing has announced support for HTML5 pushState as a way to implement AJAX on a site in a way that enables Bing to crawl and index the URLs and content. As Google has supported this implementation since early 2012, site owners finally have an AJAX option that can be crawled and indexed by both major […]
Is Your Local Pricing Strategy Blocking Search Engine Spiders?
eMarketer’s recent report on Global e-commerce growth showed online sales globally exceeded $1 trillion in 2012. They further indicate that global e-commerce will grow by an additional 19% in 2013, with the Asia-Pacific region surpassing North America in online sales. This reemphasizes the importance of articles like Andy Atkins-Krüger’s recent article on international pricing strategies and […]
Super Bowl Commercials 2013 Edition: For Search Visibility, Most Brands Bought AdWords Too
Super Bowl commercials aren’t typically about direct purchases. Brands run them to create awareness and buzz and to make us feel all soft and fuzzy towards them through our adorable-foal/hot actor reunion-induced tears (thanks a lot, Budweiser!). For the last five years, I’ve tracked where advertisers are trying to send viewers, where those viewers are […]
Searching for The Super Bowl Start Time: 2013 Edition
Surely every organization managing an event site knows at this point that people want to know what time things start. And that those potential viewers are likely to turn to Google to find out. This year, Google just provides the answer right at the top of the page: February 3rd at 3:30 pacific. Just as […]
Google’s Page Speed Server Module Now Out Of Beta: mod_pagespeed
Google announced the Apache HTTP server module they released to help webmasters speed up their sites about two years ago is now out of beta. Google said that after eighteen releases they are now “taking off the Beta label” off mod_pagespeed, an open-source Apache HTTP server module that helps improve load times, speed, and server […]