Topic: Jordan Kasteler

SearchCap: AdWords call tracking, SEO failures, & SERP tools

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Setting up AdWords website call conversion tracking just got a bit easierSep 22, 2016 by Ginny Marvin Track calls from the phone number on your website with a couple of pieces […]

SearchCap: The Day In Search, August 1, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Five Years Later, Ex-Farecast Founder Asks “What Is Bing Doing?” Oren Etzioni, the founder of Farecast who sold it to Microsoft in 2008, says he’s “disappointed” with Bing’s development and “expected […]

Top Search Marketing Columns & Contributed Features Of 2012

As an industry news publication, the majority of our visitor traffic comes to our site to read daily news updates, in-depth coverage of search engine technologies and ever-evolving search engine algorithms. On top of the hardest working full- and part-time editorial staff in search, we have over 100 guest columnists who dedicate a significant amount […]

SearchCap: The Day In Search, January 17, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A Personal Preview Of SMX West – And Why You Should Go! Our annual Search Marketing Expo (SMX) West is less than two months away on March 8-10, and it’s shaping […]

SMX East 2010 Slide Video: Analytics for Social Media

Analytics for Social Media Presentations from SMX East, October 2010 How can you quantify the value of a tweet? Measure the importance of gaining a friend or follower? Map the scope of a viral marketing campaign? Until recently, measurements of social media marketing campaigns were vague and relied mostly on instinct and intuition. But new […]

PPC

IM Broadcast: “YouTube For Internet Marketers”

Our friends, Loren Baker, David Snyder & Jordan Kasteler have launched a new video site named IM Broadcast. IM Broadcast, as Loren describes it, is “YouTube for Internet Marketers.” In short, it is a video sharing site focused around the Internet Marketing industry. The focus is not just to upload videos on Internet marketing topics, […]