Google Ads adds AI-powered campaign localization for international expansion
Google's Generative AI can now translate Search campaign assets, keywords, images and landing pages for new international markets
Topic: Localization company
Multilingual and international SEO: 5 mistakes to watch out for
Want traffic in new markets? Bad SEO kills global growth. Fix these common issues before expanding your site.
15 SEO localization dos and don’ts: Navigating cultural sensitivity
Avoid critical missteps and connect better with global audiences through culturally intelligent SEO localization.
International SEO: How to avoid common translation and localization pitfalls
Are you doing business in more than one language or more than one country? If you are, you'll want to avoid these common pitfalls.
5 tips for starting international PPC
Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance.
Google Maps adds 39 new languages supporting over 1B people
Google Maps now supports an additional estimated 1.25 billion people worldwide with new languages.
Google’s Gboard for Android keyboard now supports 300+ languages
Google says Gboard for Android now covers 74% of the world's population.
Bing Ads Pro Accreditation Exam Now In French, German And Portuguese
Microsoft is expanding the Bing Ads Accredited Professional Program to include three new languages. The “Pro Bingers” certification program is now offered in French, German and Brazilian Portuguese. Three new sites have been set up for each of the new languages. The sites include 29 training modules, an intro video and the exam in each […]
Majestic SEO Now Supports 9 Languages
Majestic SEO announced that their SEO toolset is now supported in 9 different languages. The languages they currently support include English, Chinese, German, Spanish, French, Italian, Polish, Brazilian Portuguese and Russian. Who helped translate the popular SEO tool? The Majestic SEO ambassadors including Branko Rihtman, Dixon Jones, Alberto André, Francois Goube, Miguel Lopez, Sante J. […]
Year-End Review Of Your Multilingual Programs
Year-end is a good time to review your programs to get them ready for the next year. Typically, this time of year things slow down due to the holidays you might have some time to focus on the recommendations below. Year-end Recap It is critical that you develop a year-end recap and send it out […]
5 Ways To Improve Your International SEO Strategy
If North American-based businesses are to reach the rapidly expanding, increasingly sophisticated international Internet audience, they must get smarter about international search engine optimization. Just like domestic SEO, the international version boosts the likelihood that a particular website will rise to the top of search results, thereby enabling increased conversion rates. The challenge internationally is […]
Is SEO Integrated Into Your Localization Process?
For many, the question posed in the title of this post seems silly, often resulting in either a confused expression, or a “how dare you ask that question” look from localization managers. Yet over the past few weeks I have spoken to a number of localization and SEO managers at Fortune 500 companies who still […]
How To Tackle Refining The Core SEO-Localization Process
Website translation processes can often conflict with SEO objectives. How can these two opposites be reconciled? With such huge sums invested in localization -- it makes sense to get the maximum return on investment -- but you need to review the process. Here's how!
Google Bug & Slow PR Leads To Chinese Hack Rumors
Yesterday, several blogs noticed that the Google executives page was showing up in Chinese language. The initial suspicions was that someone upset about Google’s decision to redirect Google China to Google Hong Kong and they hacked the page to show in Chinese. As more reports came out, some users noticed the page was also coming […]
Elevating The Global Importance Of Content
Shortly after my last Multinational Search post (Global Vs. Local: How To Let Google Know How To Treat Your Site) I was taken to task by a few readers complaining that supposed global experts only talk about domains and hosting for international sites and not enough about content. Ok, fair criticism, that article was written […]
My Dream International Content Management System
Choosing a content management system which helps you make progress internationally - rather than blocking every move - is a good plank to have in your strategy. Even if you're not planning that international expansion just yet. Reason? Retro-fitting a new content management system to an existing project can bring a heap of extra pressure - just when you need it to be helping!
PublicRoutes.com Adds Languages, Personalization
PublicRoutes.com, a service that helps you find directions from any point in several U.S. cities by subway, walking, driving or taking the bus, has added a translation feature that offers directions in 14 languages, and a feature called MyPublicRoutes, a personalization feature that remembers specific locations entered by users. PublicRoutes.com is available for New York, […]