Google Discover optimization: A complete guide
Improve your visibility on this powerful recommendation platform through content quality, relevance and technical enhancements.
Topic: Machine learning
7 ways to use generative AI in PPC
Practical tips for incorporating generative AI into PPC copywriting, keyword research, account structure building and audience analysis.
Walmart Connect opens up to small and non-endemic advertisers
By opening Walmart Connect's doors to more advertisers, competition is likely to increase, leading to higher costs for marketers.
Google suspended 12.7 million ad accounts, blocked 5.5 billion ads in 2023
The number of advertisers who were blocked or removed due to policy violations nearly doubled compared to the previous year.
Why the exact match keyword type in PPC is still relevant today
Explore the synergy between exact and broad match keywords to harness machine learning while maintaining control over your ad campaigns.
AI-powered content management: How to make your workflows more efficient
Learn how AI transforms content management by streamlining workflows, personalizing content and optimizing performance.
Craft winning paid search ads in 2024: 4 best practices
Stay ahead of the curve in paid search advertising. Learn how to create compelling ads that resonate with your audience and drive conversions.
Why information satisfaction is key to Google’s ranking algorithms
Learn about information satisfaction or IS, a key metric in Google organic search rankings, and how to apply it to your business.
Google pilots new PPC ad format
Advertisers are criticizing the lack of information about this new ad format, making it difficult to measure campaign performance.
Instagram expands Creator Marketplace to help brands find creators for ads
The feature will be introduced to eight new markets in the coming weeks.
6 areas to address before increasing B2B paid media investment
Before investing in paid media, B2B brands should optimize these foundational elements for better campaign ROI.
Google says it took down 45% more fake reviews in 2023 thanks to new algorithm
Google also shared new stats on actions it took in 2023 to block fake reviews and local listings.
Meta expands automated audience targeting options in latest AI push
Meta's Advantage detailed targeting is now available for all campaign objectives after the phasing out of ad targeting categories.
Meta adds Brand Rights Protection to combat trademark, counterfeit, copyright infringement
The additional capabilities are designed to help brands prevent scams, improve trust, and report intellectual property infringement.
How will Google’s Search Generative Experience impact PPC marketing?
From keyword research to ad copy creation to competitor research, here's how SGE could transform PPC marketing.
GPT-4 vs. Google Cloud: Performance comparison on 9 SEO tasks
GPT-4 isn't the be-all for SEO automation. Compare its performance to Google Cloud's APIs for text analysis, content transformation and more.
Elevate customer loyalty through tailored experience
Customized experience can lead to heightened satisfaction and loyalty.
PPC campaign budgeting and bidding strategies
Editor’s Note: PPC Budget: Quick Definition A PPC budget is the money set aside for online ads, paying only when someone clicks. It supports goals like brand awareness, leads, or sales. Here’s how daily budgeting works in PPC campaigns. Plus, learn about all of the automated bidding strategies and options available. Daily budgeting Budgets are […]
What to know about PPC keyword research tools and match types
Learn the importance of keyword research and understand the different keyword match types and how to use them in PPC.
How to set up a Performance Max campaign
Performance Max (PMax) is an automated campaign type in Google Ads that drives performance based on your specified conversion goals, delivering more conversions and value by optimizing performance in real-time and across channels using Smart Bidding. These campaigns combine Google’s automation technologies across bidding, budget optimization, audiences, creatives, attribution, and more. They’re all empowered by […]
Google Ads team facing major restructure amid automation boom
Google executive Sean Downey has revealed that the 30,000-person ad sales unit is set to undergo substantial changes.
YouTube adds more formats for Video Reach Campaigns
VRCs now include in-feed and shorts ads, offering marketers a more diverse and effective approach for reaching their target audience.
9 interesting Google patents from 2023 and what they mean for SEO
Get insights into Google's latest search innovations by exploring key patents from 2023, covering query filters, user notebooks, and more.
Improve your Google Ads performance: 3 simple setting changes
Learn three quick setting changes to control your Google Ads spend on irrelevant clicks and impressions while improving campaign results.
How Google Search and ranking works, according to Google’s Pandu Nayak
Learn how indexing, algorithms, deep learning systems, human raters, click and query data, and more shape Google's Search results.
Transformer architecture: An SEO’s guide
Explore the impact of transformers in natural language processing, what they're capable of and why they outperform traditional models.
Amazon’s AI image generator: What advertisers need to know
Here's how Amazon's AI image generator simplifies the ad creation process and the benefits of creating compelling, lifestyle-oriented ads.
7 must-see Google Search ranking documents in antitrust trial exhibits
Learn Google's three pillars of ranking, the important role of end user data – how people interact with search – and more.
Reddit is removing the ability to opt-out of ad personalization
Reddit won't be serving more ads as a result, but users can expect to see ads that are more relevant.
What is generative AI and how does it work?
Dive into how generative AI models work, what they can and can’t do, and the implications of all these elements.
Links are not a top 3 Google Search ranking factor, says Gary Illyes
Google's Gary Illyes said people overestimate the importance of links, saying they haven't been a top 3 ranking factor for some time.
Former Googler: Google ‘using clicks in rankings’
Does this mean clicks are a direct ranking factor? No. In fact, BERT and MUM are making user data less important.
Microsoft Advertising launches new video ad product
'You can get started in just a few clicks, there are no long onboarding processes, no set-up fees, and it's simple to optimise.'
PPC forecasting with Google Sheets and Vertex AI
Learn how to do PPC forecasts using Google Sheets and Vertex AI that will help you glean actionable insights and make data-backed decisions.
Reddit launches AI-powered keyword research tool
Keyword Suggestions is a new feature in Reddit Ads Manager that aims to help advertisers boost the reach and efficiency of campaigns.
TikTok Smart Performance Campaigns: What you should know
Looking to test TikTok’s latest automated campaign type? Here are key considerations when setting up Smart Performance Campaigns.
Tracking 20 years of search
Key takeaways and findings from an analysis of seroundtable.com’s historical Google Analytics data from 2003 to 2023.
New York Times: Don’t use our content to train AI systems
Many large language models are trained using website content without permission – and some brands are demanding compensation.
X (Twitter) unveils new features to boost control and safety for advertisers
The new tools give marketers more say over ad placement.
Google’s attribution model shake-up: 3 solutions for advertisers
Learn how to adjust your ad measurement approach and understand user journeys without traditional attribution models.