Information gain in SEO: What it is and why it matters
Explore the potential impact of unique content on your search rankings and adapt your content approach to stay ahead.
Topic: Machine learning
Meta rolls out multiple updates to enhance Facebook video experience
Marketers will soon have access to more editing tools to help create a higher-quality ad product and more opportunities to increase reach.
How to future-proof your digital presence in the era of AI-powered search
Here are tips to future-proof your digital presence and establish a rock-solid plan to stay ahead as a business.
3 key trends impacting search marketing today
From privacy legislation to campaign consolidation, here’s a rundown of events that significantly impact the search marketing industry.
Google Ads lets you create campaigns using conversational AI
Google AI can help you create Google Ads campaigns – keywords, headlines, descriptions and assets – directly within a chat experience.
An SEO’s guide to understanding large language models (LLMs)
Here's what SEOs need to know about large language models, natural language processing and everything in between.
How Google may identify and evaluate authors through E-E-A-T
Learn how Google can potentially evaluate content pieces through their authors' experience, expertise, authoritativeness and trustworthiness.
What ChatGPT means for your search campaigns
Why next-generation AI is essential to a competitive search strategy.
Google Maps can detect fake phone numbers in photos and remove them
Google also shared some states on how it fought fake reviews and content in local search.
4 new rules for PPC ad creative
Aside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process.
Manual CPC campaigns on the Microsoft Audience Network will be transitioning to Enhanced CPC
Microsoft will automatically adjust your bids in real-time to increase your chances for a conversion.
Countdown to GA4: 100 days to make the switch
Like it or not, the countdown to GA4 is winding down. Here's what you need to know.
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Why Facebook advertisers should test Performance Max
With more levers to ensure brand safety and profitable ad spend, it's a great time for DTC brands to test Performance Max. Here's how.
How to transition away from Google Ads similar audience segments
Learn how to maintain or improve your performance in Google Ads and prepare for the removal of these high-quality audiences.
How the YouTube algorithm works: What marketers need to know
This guide will help you get the most out of YouTube, understand the platform's algorithm and gain visibility for your best videos.
Meta aims to increase transparency in ad targeting for Facebook and Instagram users
You can now access Ads Preferences from additional pages in the “Why am I seeing this ad?” tool.
Search Engine Land’s updated What is PPC guide is now available
The evolution of PPC in recent years calls for an updated guide. Our improved version will bring you up to speed.
Yandex scrapes Google and other SEO learnings from the source code leak
Yandex isn't Google, but there is a lot SEOs can learn about how a modern search engine is built from reviewing this codebase.
Google December 2022 link spam update done rolling out
That's a wrap, the second Google algorithm update this month is done rolling out.
TikTok adds 5 new ways to enforce safety for teen users
Some of the policies were launched last year but have been improved with additional features to increase efficacy.
Customer segmentation models to improve the performance of loyalty marketing campaigns
Segmenting your customers is critical to your success.
Google Ads updates in 2022: The good, the bad, the jury’s still out
Here's a rundown of Google Ads announcements, updates and releases in 2022 and how they impact paid search marketers today and beyond.
Top 5 search marketing trends and 3 must-haves for 2023
Here's a look at significant search, digital marketing and consumer trends, along with the must-haves for digital marketers in 2023.
Google releases December 2022 link spam update
This update is rolling out now for the next couple weeks, while the helpful content is still rolling out.
How organizational structure can hurt PPC campaign performance
Are your paid media campaigns stagnating? It's time to look inward. Here are three instances when your organizational structure is to blame.
Meta earns MRC accreditation for content-level brand safety on Facebook
Meta says they have made significant progress and investments into brand safety and suitability controls.
The static homepage is dead
Why every web page needs a purpose.
GA4 gets new homepage experience, 5 new features
Google is also moving the Universal Analytics 360 properties’ sunset date from October 1, 2023 to July 1, 2024.
YouTube trim video tool turns videos into 6-second bumper ads
The original tool was announced in 2019 as a way for advertisers to create fast, short-form videos.
3 new Google Performance Max features to plan campaigns, customize assets, and measure results
Get a head start testing these new features, but be wary of Google's advice to make changes "a few days leading up to peak holiday periods."
Google My Ad Center updates give users more, expanded controls
The new privacy controls allow users to see more ads they're interested in, less of what they aren't, and expanded control for sensitive categories.
A look inside TikTok’s new automated Smart Performance Campaigns
The new campaign type was announced today to help advertisers connect with the right audiences, drive growth, and deliver value.
2 new Google Display & Video 360 audience solutions
At the intersection of privacy and relevant ads are programmatic buys led by first-party data and machine learning.
Google ad extensions are being rebranded as assets
Existing ad extensions will automatically transition to assets while maintaining associations at the account, campaign and ad group levels.
Microsoft has just introduced Multimedia Ads
The new ad formats are shown in mainline and sidebar positions and will not replace text ads.
Bill Slawski’s SEO by the Sea website to live on
Bill Slawski recently passed away but his hosting company will continue to ensure his website lives on.
Data-driven attribution: How to think about Google’s default attribution model
While not a silver bullet solution to attribution, a data-driven model provides better insights for advertisers. Learn more here.
Performance Max optimization: How to improve your performance
While there aren't many levers to manually optimize campaigns, your job is to guide the machines. Here's a breakdown of what to do.
How to control Performance Max campaigns
Learn some of the ways to optimize automated campaigns like Performance Max.