Google Ads adds new “Conv. value (incl. predicted)” metric
Google Ads has added a new “Conv. value (incl. predicted)” metric that blends actual and forecasted data, giving advertisers a forward-looking view of performance.
Topic: Machine learning
Target CPC bidding comes to Google Ads Demand Gen
Target CPC bidding in Google Ads Demand Gen campaigns gives advertisers automated control to drive more clicks at a consistent average cost.
Why Google ad strength won’t predict your RSA success
Ad strength is a helpful guide, but not a crystal ball. Learn how to use it without mistaking it for a Google Ads performance predictor.
Why user-generated content works well for SEO
Google wants helpful, trustworthy content – and UGC delivers. Find out how to harness reviews, forums, and social posts for SEO.
Why campaign-specific goals matter in Google Ads
Stop settling for generic goals in Google Ads. Here's how customizing them leads to smarter bidding, clearer reporting, and improved ROI.
The Hagakure method for Google Ads management
Learn about the Hagakure method, a modern approach to Google Ads management that blends simplicity and automation for better results.
Google unveils Smart Bidding Exploration
Google’s Smart Bidding Exploration uses AI and flexible ROAS targets to help capture more conversions by unlocking untapped search queries.
How AI shapes Google’s Search Ads rankings revealed in trial exhibit
Learn how AI is integrated into Google’s Search Ads system, such as how ad relevance, bidding, and ranking are determined.
Google Performance Max: Everything you need to know
Learn what sets Performance Max apart from other Google Ads campaigns, and how it can drive conversions and maximize ROI.
The ABCs of Google ranking signals: What top search engineers revealed
New DOJ exhibits reveal insights into how Google Search ranks content, Navboost, RankEmbed, and LLMs reshaping the future of search.
Ad strength in Google Ads: Why Average is better than Excellent
Google recommends unpinning headlines for better ad strength, but does that improve performance? A data-backed look at what actually works.
7 ways to put behavioral marketing to work—starting now
This guide breaks down seven strategies for using first-party behavioral data to improve personalization, close visibility gaps, and drive real results.
Google quality raters now assess whether content is AI-generated
Automated or AI-generated content may now earn a Lowest rating. Here’s what else changed in the latest quality rater guidelines update.
Your guide to Google Ads Smart Bidding
Stop letting Smart Bidding run wild. Control and optimize it for better conversions, smarter spending, and real performance gains.
How BigQuery ML unlocks better targeting, bidding, ROI in Google Ads
Hidden in your Google Ads data is the key to better ROI. BigQuery ML reveals patterns, predicts success, and helps you spend smarter.
4 ways to optimize Performance Max campaigns
Maximize your Performance Max campaigns with Adthena’s insights to gain full visibility, cut wasted spend, and boost ROI.
Google’s review deletions: Why 5-star reviews are disappearing
Google is deleting 5-star reviews at an alarming rate. Learn what it means for your business and how to safeguard your online reputation.
Decoding Google’s E-E-A-T: A comprehensive guide to quality assessment signals
Unpack the complexity of Google's quality assessments with a deep dive into E-E-A-T's influence on content, domains, and entities.
6 outdated AI marketing trends you should retire in 2025
As AI improves, some marketing tactics are falling behind. Discover which AI in marketing trends no longer deliver results and why.
Hyper-personalization in PPC: Using data to deliver tailored ad experiences
Discover the role, benefits and best practices of data in hyper-personalization – plus some real world examples.
Reddit introduces AI-powered keyword targeting features
Reddit's new Keyword Targeting feature aims to help you reach highly engaged audiences within relevant conversation.
Adopting vs. hacking Google Ads features: The great debate
Is automation only for large accounts, should businesses only use control focused strategies? Hear both sides of this debate.
Why is this ranking on Google?
Learn why keywords aren't everything and how user behavior, machine learning, intent and more shape modern SEO.
Google Ads to deprecate enhanced CPC for Search and Display Ads
Google Ads will begin phasing out enhanced CPC in October with the goal of transitioning all remaining campaigns to manual CPC by March 2025.
What is an AI winter and is one coming?
From past AI winters to present challenges: A look at AI's evolution and its implications for search marketing strategies.
Does generative AI save time in PPC?
Unpack the benefits and limitations of using generative AI in PPC and how to leverage it to streamline your workflow.
Mastering AI and marketing: A beginner’s guide
Begin your AI journey by understanding its role in marketing. Discover practical steps to integrate AI tools into your strategy.
Is using AI-generated content for SEO plagiarism?
Learn the process of AI content generation, nature of plagiarism and ethical considerations surrounding the use of AI in creative fields.
How Google Search ranking works
An in-depth analysis of how Google's complex ranking system works and components like Twiddlers and NavBoost that influence search results.
Unlock AI’s potential in paid media creative
A look at the latest AI-driven advancements in PPC and creative design to optimize ad performance and engage your audience effectively.
Google phases out Smart Campaigns in favor of Performance Max
Google's shift from Smart Campaigns to Performance Max signals a major push towards AI-driven, cross-platform advertising solution.
How to boost SEO decision-making with correlation analysis
Uncover the power of applied mathematics in search and how to use it to validate – or challenge – your SEO approach.
Steve Ganem, Product Director of Google Analytics, on GA4
We pose some questions to Google as we see the final sunset of Universal Analytics. Here are some answers from our interview with Steve Ganem.
Google automates lead credits for Local Services Ads
Google promises to streamline operations for advertisers, potentially increasing fairness and efficiency in the crediting process for LSAs.
Reddit unveils new Conversation Ads
Reddit announces a major revision to its conversation page ads, including a new premium ad placement within discussion threads.
Google launches Accelerate with Google resource hub for advertisers
Accelerate with Google is a new educational hub with customized resources to help marketers build expertise using AI.
Information gain: Here’s what this new SEO ‘buzzword’ really means
Here's what information gain means for machine learning, Google patents and information foraging theory – and how to leverage it.
Report: 64% of technical SEOs believe AI isn’t a job security threat
However, SEOs view Google SGE as a threat. Also, AI is impacting SEO planning and roadmaps for brands and agencies.
6 ways to use AI for paid search account restructuring
Embracing AI is key to smarter PPC management. Let AI do the heavy lifting on these key tasks, from keyword research to bidding strategy.
Reddit introduces Dynamic Product Ads
Now available in public beta, Reddit Dynamic Product Ads aim to connect users with products they are looking for or may be interested in.