SEOs feel content ahead of Google helpful content update
Most SEOs are taking a wait-and-see approach to the helpful content update, but many SEOs are confident their content is helpful.
Topic: Machine learning
Twitter has launched new and improved Pixel, Conversion API, and App Purchase Optimizations
The three new updates and improvements enable more privacy, better measurement, and additional web functionality.
Layer on the automation: How to combine automation options for PPC success
It's important to leverage the right automated features in Google Ads to properly control and steer your campaigns.
Google Keyword Planner gets a new feature
For some advertisers, there's a new automated ad group feature available in the Keyword Planner tool.
Google announces 4 new features for Discovery ad users
New Discovery ad features should help advertisers get ahead of the holiday season with new assets, reporting, and targeting.
21 PPC lessons learned in the age of machine learning automation
Here are some valuable insights and lessons that can help you manage your PPC campaigns to their maximum potential.
8 steps to a successful entity-first strategy for SEO and content
An entity-first strategy can help you achieve a significant lift in organic search visibility and inclusions in rich results. Here's how.
Google will automatically switch some advertisers’ attribution models
In a bold move, even for Google standards, some advertisers may see their attribution models automatically switched to data-driven.
Facebook Home tab to show more content recommendations
Facebook posts from friends, pages, groups will live in Feeds. Home will become a discovery engine, fueled by engagement and context.
4 tips to maximize your ad spend and protect the customer experience
How to ensure no ad dollar is wasted in an economic downturn
Twitter’s algorithm ranking factors: A definitive guide
A review of many of Twitter’s patents reveals some indications of criteria that are influential to rankings that are not readily apparent.
Leveraging automated bidding strategies for maximum PPC performance
Learn how Google's automated campaign types can be leveraged and how you should think about testing each to garner maximum results.
Meta unveils new policy to fight fake reviews
Those that violate Meta's Community Feedback Policy could lose access to all of Meta's products or features temporarily or permanently.
HUD settlement changes the way Meta delivers housing ads
Meta's responsible AI means advertisers will have a tougher time targeting certain interests and demographics for housing ads.
Search marketers agree: automation the least favorite part of PPC
We asked and you answered. Automation and lack of transparency ring in at number one. Support and clients are a close second.
How to find the balance between creativity and automation in PPC
Here's how you can use the potent combination of human input and machine learning to create winning PPC campaigns.
How AI will change the future of search engine optimization
AI will completely change SEO as we know it. From optimization to link building, it will significantly impact every aspect of SEO.
How your PPC conversions will be impacted without privacy-first measurement
What happens if you don't build new measurement frameworks? Decreased PPC performance, for starters. Let's avoid this.
Google Ads shares three automation best practices
Google’s new best practices guide aims to ease advertiser concerns over adopting an automated keyword and bidding strategy.
Snapchat now offers Dynamic Ads for Travel
Snapchat appeals to brands on the heels of a post-pandemic bounce back to travel with the introduction of dynamic ads.
How to get better leads and conversions with Google’s AI
Get more control over Smart Bidding and max out ROI with value-based bidding.
Google’s Responsive Display Ads go vertical for a better mobile experience
These changes to Google RDAs will give advertisers more power to shape their visual appearance on mobile devices
A guide to machine learning in search: Key terms, concepts and algorithms
Want to understand how machine learning impacts search? Learn how Google uses machine learning models and algorithms in search.
How to optimize account structure in an era of automation
Learn how you can maximize the positive impacts of automation while maintaining the necessary level of autonomy.
Performance Max campaigns gain New Customer Acquisition goals
A handful of new updates should help make Google's Performance Max campaigns more effective.
Google SpamBrain: AI-based spam prevention system launched in 2018
Google said it identified about six-times more spam in 2021 than in 2020.
Google MUM update: What can SEOs expect in the future?
Is MUM Google's next step toward becoming a purely semantic search engine? Learn what MUM could mean for the future of SEO.
Google shares deeper insight into audience signals in Performance Max campaigns
"Including them early in the campaign lifecycle can be useful to help jumpstart performance, but they will also continue to inform our systems over the campaign lifecycle," the company clarified.
Google may update business hours in local listings with AI
So make sure to routinely review your business hours to ensure they are accurate.
Twitter for Professionals: How to switch to a Professional Account
Promising access to advanced tools, Professional Accounts are available to all Twitter users. But should brands and marketers convert?
Microsoft took down 3 billion ads in 2021
Fake celebrity-endorsed ads, account takeover attempts increased, according to Microsoft's ad safety year in review.
Google Docs can write your meta descriptions
Google Docs can automatically generate content summaries. Can it help you write a GREAT meta description? We tested it to find out.
How to write compelling ad copy in a Smart Bidding landscape
Writing compelling ad copy can be challenging, but there are many automated processes that can help.
Google Ads issue results in missing conversions from data-driven attribution
The issue, which occurred between 7:54 p.m. and 12:34 p.m. PST on February 9, has been resolved and the company is working on recovering the data.
How Google uses artificial intelligence In Google Search
From RankBrain, Neural Matching, BERT and MUM - here is how Google uses AI for understanding language for query, content and ranking purposes.
Performance Max campaigns get support in Data Studio
Google continues its streak of Performance Max-related updates, putting its weight behind the new campaign type.
Google opens up about how Maps review moderation works
Google’s overview details why it might update its policies, how it enforces them and the role of machines and humans in content moderation.
How marketers can adjust to redefined keyword matching
Keyword matching has changed, but not all campaigns are ready to use them effectively. At SMX Next, Aaron Levy shows how marketers can leverage modern match types.
Google merges its SafeSearch help information into a single new document
Google expanded the document to explain how SafeSearch works, added some troubleshooting but the overall guidance has not changed.
4 automated campaign types and how to control them
Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between human knowledge and machine learning for four campaign types.