Microsoft Clarity, the company’s tool for visualizing user experience, is out of beta
The tool provides site owners with visual heatmaps, session playbacks, filters and metrics to help them improve their user experience.
Topic: Machine learning
Google Ads turns 20: The most important trends and changes of the past 5 years
Looking back, we can see where the biggest trends in search (and beyond) are heading.
Why PPC automation wrecks some search marketers
PPC automation is not “PPC on autopilot” so you need to keep monitoring the machines to avoid mediocre results.
Google: BERT now used on almost every English query
Google announced numerous improvements made to search over the year and some new features coming soon.
Meet Google Analytics 4: Google’s vision for the future of analytics
The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls.
Google Ads brings YouTube into Attribution fold, expands data-driven attribution to more advertisers
Conversion Lift is also now in beta for YouTube campaigns.
Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta
The new products and features are further indication of Google's machine learning goals.
Did Google just hint at an authority profile?
A recent blog post from Google points to defining a paradigm on the SERP with what we now know as a core update.
RSAs: Are they living up to the promise? It depends
Marketers weigh in on what they're seeing from responsive search ads as Google tests making them the default search format.
Google’s search terms move will make millions in ad spend invisible to advertisers
The change removes visibility into more than 20% of search terms, one agency finds.
Apple Ratings is coming to iOS 14, how disruptive will it be?
The company may use device location to ensure review integrity.
Is Google prepping to phase out ETAs?
The Text ad creation option is no longer showing in some users' Google Ads Search campaigns.
Bing uses user engagement metrics for ranking websites in search
But Bing looks at these signals in a holistic manner for ranking purposes.
Why machine learning and understanding searcher intent is so important to search
Write for the user, don't get bogged down in keywords - it is all about searcher intent.
What SEOs get wrong about Google updates
Your ranking decline is likely not due to an update and good luck trying to figure out the ranking factors impacting your site.
Replay: How to future-prep your skills to advance your marketing career
Performance media marketers discuss the digital marketing skills that will be in-demand.
Smart Shopping campaigns get shipping annotations, ‘new customer’ bidding control
A new Smart Shopping format will also roll out later this year, and videos are coming to Display ads.
Target Google Ads audiences based on new predicted purchase and churn metrics in Google Analytics
Available in App + Web properties, automate audience creation based on predicted behavior.
How technology is changing what it means to be an effective (search) marketer
Tools and tech to help improve analysis, decision making, and strategic planning.
How to evaluate content quality with BERT
Using a code-free deep learning toolkit model to review grammar in your posts and could be used as one of several proxies for content quality.
How to set up a simple Google Ads testing framework for continual campaign optimization
Regular PPC ad testing is easier than you may think -- and can come with big rewards and set you apart from your competitors
Replay: What SEO practitioners can do to make sites ‘algorithm-proof’
Enterprise SEOs talk content creation and optimization for the future.
Welcome to the Predictive Marketing Era
How to become a nimbler, smarter, more successful PPC marketer in the age of machine learning and AI.
Google launches Keen, a new personalized search-discovery-social mashup
Seen as a Pinterest competitor, it's something potentially broader and even older.
This start-up is using AI to suggest emojis, social content for SMBs
HelloWoofy wants to streamline social for small business.
Youtube brings products to YouTube for action ads
YouTube is continuing to make more ads more shoppable.
The data problem in Google Smart Shopping campaigns [Video]
Smarter Ecommerce’s Mike Ryan discusses why ROAS isn’t a performance metric and why Google limits data insights for Smart Shopping campaigns.
Google Smart Shopping: How it’s different from standard Shopping campaigns [Video]
Smart Shopping campaigns aren’t just a feature update.
Martech Spotlight: How Kenshoo does digital commerce ad management
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce marketplaces.
Call analytics platforms: What are they good for?
Use cases for call analytics platforms are expanding and AI is driving more sophisticated approaches.
Google is coming for Facebook budgets with Discovery ads, now available globally
Discovery campaigns are available to all advertisers globally.
Call Analytics tools in the spotlight: Marketing’s unsung heroes
The current environment is spurring a resurgence of voice calls -- a medium ripe with potential for analysis and insights.
Is it an algorithm update or is Google adapting to new search intent? [Video]
‘The idea that what's happening with searcher behavior is not causing these shifts means that Google is in there writing that code for every intent, every day, and I can't believe that's what's happening,’ said Dr. Pete Meyers on Live with Search Engine Land.
The future of identity in a cookieless world
Identity will be even more critical to a brand’s success going forward. Acxiom offers a POV on the cookieless world along with the key pillars a future identity solution should entail.
The new contextual ad targeting works, study says
A new study looks at how contextual relevance of ads to content influences consumers.
How to optimize paid search and Amazon campaigns for seasonality success
Planning ahead (even in a time that's anything but "normal") can help ensure your business is best positioned for your peak periods.
How to tackle rising Facebook CPAs
Madeline Fitzgerald of 3Q Digital offers tips for making the algorithm work in your favor.
Google: Spam less than 1% of Maps content
The company cited spam fighting data in a post on contributed content.
Will the Discover feed be Google’s next cash cow? What advertisers are saying about Discovery campaigns
Early looks at the new campaign type and native ad formats that have had little fanfare since launching in beta last year.
Video: Search pioneer Mike Grehan on everything from the early days of SEO to AI’s role in paid and organic search
Grehan also settles the long-running dispute over who coined the term search engine optimization.