The quickstart guide to marketing automation
Start simple, get organized, and take proactive steps to unlock the power of marketing automation for your business.
Topic: Marketing automation
How AI is shaping the future of ecommerce advertising
Use AI-powered solutions to drive personalization and boost sales and conversions.
7 LinkedIn Ad settings and tactics you didn’t know you needed
LinkedIn’s latest advertising innovations, from CTV ads to predictive audiences, and how to leverage them for maximum campaign results.
Pinterest launches AI ad tools
Pinterest is rolling out new AI-powered ad tools and measurement partnerships to drive better performance and brand safety for advertisers.
How to use Performance Max for any type of business
Learn to adapt Google's automated campaign type for retail and DTC ecommerce, lead generation with varying budgets and local businesses.
Google Ads launches Brand Recommendations powered by AI
Google's Brand Recommendations, new AI-powered customized suggestions to help advertisers optimize awareness and consideration campaigns.
Amazon: AI-powered ‘Performance+’ ads offer 30-90% lower CPAs
Amazon Performance+ automates campaign management and optimization to drive lower cost-per-acquisition based on predicted conversion rates.
Advertisers react to ‘underwhelming’ Google Marketing Live 2024
Here are some of the reactions from PPC experts following the many updates announced at Google Marketing Live 2024.
Being position-less secures a marketer’s position for a lifetime
Clearing up any confusion around the term Position-less Marketer.
Ad format preferences land in Google Demand Gen campaigns
Ad format preference will give advertisers the choice to place their video assets across YouTube's in-stream, in-feed, and Shorts ad placements.
PPC landing pages: How to craft a winning post-click experience
Ads get you traffic, but landing pages get you customers. Stand out from competitors by mastering the often-overlooked post-click experience.
How to adapt your marketing for the new era of data analytics
Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision.
What does ‘Real-Time Marketing’ really mean?
Real-time does not have to mean right now. It’s delivering the information when the end user needs it.
4 ways new Data Cloud features help you personalize ads
These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate.
New for 2024! Compare 11 top marketing automation platforms
Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more.
6 new Reddit Ads Manager features to simplify campaign creation and tracking
The platform now offers new automated tools to help generate ad copy, edit assets, optimize campaign results, manage budgets, and more.
Search Ads 360: 3 best practices for advanced PPC marketers
Unlock SA360’s powerful data integrations, advanced bid strategies and automated template management for complex search campaigns.
Meta advertising: 5 best practices for 2024
Maximize your Meta advertising ROI by adopting AI tools like Advantage+ audiences, creative enhancements and placement optimization.
Google Ads launches new tool that automatically generates performance reports
You can now easily customize your reports with the free "Solutions" tool available in the Tools section of Google Ads.
Google Ads’ ‘pushes’ Performance Max with new Call To Action
When setting up a new campaign in Google Ads, you may notice that the PMax card is not only bigger but also has a new 'recently used' label.
Location targeting in Google Ads: Balancing automation and control
Learn when to let Google's algorithms determine location targeting vs. setting specific geo-targets based on key considerations.
How each Google Ads bid strategy influences campaign success
Learn when and how to apply Manual CPC, Maximize Clicks, Target Impression Share, and Smart Bidding to meet your Google Ads campaign goals.
Google Ads introduces new simpler way to create Solutions script templates
Solutions script templates now appear in the Bulk Actions menu in Google Ads, making it more convenient to access this feature.
Paid media success in 2024: A handy checklist
These items will help you refresh your PPC outlook, run valuable tests, examine ad settings, and find impactful growth opportunities.
AI-enhanced YouTube marketing: Insights from 3 case studies
These case studies demonstrate what AI can and can't do to make your YouTube video ad campaigns more effective.
Elevate customer loyalty through tailored experience
Customized experience can lead to heightened satisfaction and loyalty.
How to set up a Performance Max campaign
Performance Max (PMax) is an automated campaign type in Google Ads that drives performance based on your specified conversion goals, delivering more conversions and value by optimizing performance in real-time and across channels using Smart Bidding. These campaigns combine Google’s automation technologies across bidding, budget optimization, audiences, creatives, attribution, and more. They’re all empowered by […]
Campaign management software: Everything you need to know
Streamlining the management of campaigns saves time and increases agility, but it's unlikely any one solution will fit all your needs.
ChatGPT turns one: How generative AI is revolutionizing PPC
In just one year, ChatGPT has unlocked transformative potential in PPC. Here's where we are with genAI and what's in store for the industry.
Google Analytics 4 can now be integrated with Salesforce Marketing Cloud
For the first time, integration is accessible to both GA4 standard and 360 properties.
Meta Ads for ecommerce: 7 things to test and iterate
Running ecommerce campaigns on Facebook and Instagram? Here are seven key strategies for testing and iterating your way to success.
Meta unveils five new lead generation ad tools for Facebook and Instagram
The tech giant is expanding its features to help advertisers "unlock greater performance while saving time and money."
Offline conversion tracking: 7 best practices and testing strategies
Run better-targeted, higher-performing PPC ads using these seven must-dos when tracking offline conversions.
What’s the state of email beyond 2023?
A look back at this year’s trends in email marketing and what to look forward to next year.
SearchBot: Marketing operations expert
I’ve been “pre-prompted” as a marketing operations (MOps) expert with experience and certifications on most of the major marketing automation platforms and an expert practitioner of marketing operations, automation, analytics, CRM integration, and related topics. If you want to see my full context prompt and expertise, scroll down and you’ll find that information, along with […]
SearchBot: Marketing AI expert
I’ve been “pre-prompted” as a marketing AI expert with expertise in applying generative AI tools to content creation, e-commerce, automation strategies, personalization techniques, data analysis, and any AI-related marketing inquiries. If you want to see my full context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may […]
SearchBot: Email marketing expert
I’ve been “pre-prompted” as an email marketing expert with expertise in email marketing strategy, copywriting, email design best practices, email authentication (DKIM, SPF, BIMI, and DMARC), or any email marketing-related queries. If you want to see my full context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you […]
Win the customer experience race with the right martech solutions
How and when you invest in partnerships will move you from second place to center stage.
Use AI to turn your calls into a competitive advantage
It’s time to unlock your marketing potential.
6 tips to track and analyze PPC results
Find out how to align goals, metrics, budgets, bid strategies, and audience insights for successful PPC performance evaluation.