How to tell if Google Ads automation helps or hurts your campaigns
Google Ads automation is powerful, but not foolproof. Learn the signs it’s on track – and the signals it’s steering performance wrong.
Topic: Marketing automation
Retail media’s next chapter: Balancing global scale with hyperlocal precision
As retail media networks mature, success hinges on mastering both global scale and neighborhood-level precision.
Google Ads Performance Max gets new controls, reporting, creative insights
Google's new Performance Max features include better audience targeting, enhanced asset insights, and smarter acquisition reporting.
‘Search everywhere’ doesn’t mean ‘be everywhere’
Not every platform deserves your presence. The smartest brands meet audience intent with purpose, context, and platform-native creativity.
The paid search playbook: attract, capture, analyze, and convert more leads with AI
Join us live this Thursday to explore how AI fills funnel gaps and drives more conversions.
AI ate my traffic
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PMax and the illusion of trust: ‘I’m Google – what could go wrong?’
Performance Max promises results through automation – but what are you giving up in return? Know the trade-offs before you trust the system.
New Google AI Max ads spotted – here’s how they’re different
Google’s AI Max ads feature longer headlines and pull content from blog posts (not just landing pages). And they're driving higher ROAS.
3 ways to turn missed calls into conversions with AI Voice Assist
Turn unanswered calls into revenue. Capture, qualify, and convert every lead 24/7 while improving ROI, ad performance, and client satisfaction.
Microsoft Advertising rolls out Lifetime Budgets for Audience Ads
Lifetime Budgets give advertisers more control over long-term spend, with flexible adjustments, refund protection, and simplified campaign management.
Google Ads moves brand controls under AI Max in new search campaigns
Google is making AI Max a requirement for using brand controls in new Search campaigns, tightening its push toward full automation.
Six predictions about AI and marketing that may surprise you
AI isn't replacing marketers—it's transforming them. Discover what the future holds and why most orgs still aren't ready for it.
The future of PPC is AI-on-AI – but only one side knows your business
Search Intelligence OS empowers advertisers to shape automation outcomes, enforce brand standards, and scale results efficiently.
Google Ads rolls out “AI Max” search match type in Search Term report
Google Ads’ new AI Max match type gives advertisers visibility into automated search performance, enabling clearer comparisons and more informed campaign decisions.
Auditing the Performance Max black box: A strategic approach
Want better ROAS from Performance Max? This audit checklist gives you the levers to pull – across campaigns, creatives, and audience signals.
AI agents in PPC: What to know and build today
Learn how to bring AI agents into your PPC workflow. From simple tasks to multi-agent systems, here’s how to automate smarter at every level.
Beyond ChatGPT: What AI agents really do (and why it matters for customer experience)
Autonomous AI is here—and it’s changing how brands connect with customers.
Google Ads Maximize Clicks: Your guide to getting more traffic
Not sure if Maximize Clicks is right for your campaign? This quick guide walks you through what it is, when to use it, and why it might (or might not) be the sweet spot between manual and Smart Bidding
5 ways to improve PPC lead quality
When quality matters much more than the quantity of leads, use these surefire tips to help catapult your return on ad spend.
Turn real-time data into smarter customer journeys
This session will help you connect the dots between real-time data and real-world results.
How Google Ads’ AI tools fix creative bottlenecks, streamline asset creation
Google's new AI tools promise to revolutionize ad creative, making video and image production faster, smarter, and easier to scale.
Lead gen PPC: How to optimize for conversions and drive results
Build a smart plan for improving PPC conversion rates – from ad copy and bidding to landing pages and CRM integration.
Google quietly releases guide for AI Max for Search: What advertisers need to know
Google’s new AI Max for Search implementation guide details how to enable advanced AI features in search campaign.
How to improve PPC campaign performance: A checklist
Get your PPC campaigns peak-season ready with this 12-step checklist covering tracking, bidding, creative, platform expansion, and more.
Google Ads best practices: The good, the bad and the balancing act
Challenging Google Ads' best practices is a tough but necessary path to achieve PPC excellence. Here's what you need to know.
5 ways marketers are actually using AI to get more done
See how AI is being used to make everyday marketing tasks smarter, faster, and more strategic.
Top 10 PPC tools you should be using in 2025
Boost your PPC performance with these 10 tools for streamlining workflows, automating tasks, and driving campaign success.
Rethinking Meta Ads AI: Best practices for better results
Meta’s AI promises hands-off advertising – but not everything runs better on autopilot. Here’s where human insight still wins.
Benchmark Report: 23.9% More Email Sends, 50% Higher Engagement. What’s Driving the Change?
Built from billions of real-world data points across email, SMS, and automation, this report is essential reading for marketing teams.
Google Ads announces AI Max for Search campaigns beta
Google’s AI Max feature gives you a faster way to expand on queries and dynamically create new ads and assets with one click.
Meta adds dynamic overlays to Advantage+ Catalog ads
Catalog ads now support dynamic overlays – sticker-style labels that highlight prices, discounts, and free shipping.
4 ways to connect your ads data to generative AI for smarter PPC
LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign support.
Google sends personalized growth plans to advertisers, pushing AI-driven solutions
The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve Google's interests.
Reddit Ads rolls out new SMB tools to boost campaign performance
Reddit Ads’ new tools simplify campaign management, enhance performance tracking, and make it easier for SMBs to reach niche audiences effectively.
6 free Chrome extensions for PPC
Equip your browser with these PPC-focused Chrome extensions to track smarter, tweak faster, and win bigger.
How to expand from Meta Ads into Google Ads
Are you a Meta-first advertiser who is eyeing Google Ads? Learn when, why, and how to diversify your PPC strategy for maximum growth.
Google unveils asset testing for Performance Max retail campaigns
Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional creative assets.
Top AI tools and tactics you should be using in PPC
Embrace the future of PPC with these 15 AI-powered tools and tactics. Enhance your strategy, save time, and drive better ad results.
Top 5 Google Ads opportunities you might be missing
Take advantage of hidden Google Ads opportunities to optimize location settings, refine campaign structures, and drive better performance.
X launches AI-powered tools that create ads, analyze campaigns
X integrates Grok into ads to help advertisers generate ads and get real-time campaign performance insights.