Topic: Metadata

SEO

Chapter 4: HTML Code & Search Engine Success Factors

These elements in the Periodic Table of SEO Factors encompass the HTML tags that provide crucial information to search engines. They help highlight key parts of your content and influence how your pages appear in search results. Are you describing movie showtimes? Do you have ratings and reviews on your e-commerce pages? What’s the headline […]

Schema For User Actions Now Available

Schema.org announced a new form of Schema they have introduced with support from Google, Microsoft Bing, Yahoo and Yandex named Actions. Schema Actions are a way to communicate via markup on your web page the actions they enable and how these actions can be invoked. Technically, Schema.org describes it as: An action performed by a […]

Structured Data Superstars @ SMX East

Structured data has become a hot topic over the past year or so, and at SMX East, the room was packed for the Structured Data Superstars session. Evan Sandhaus of the New York Times kicked it off with a very impressive look at how the Times spent the last three years developing and implementing structured […]

Google Authorship Beyond Webpages

In last month’s post about authorship, I shared that Google has been experimenting with inferring authorship for PDF documents in addition to webpages. This piqued my curiosity to see if any other indexable filetypes could also have inferred authorship. Microsoft Office Files PowerPoint files appear to infer authorship similar to PDFs and webpages, looking for […]

Attention Merchants: New Changes To Google Shopping Feed Specifications

Google announced changes to the Google Shopping Feed Specification today. Here is a review of the updates and deadlines to be aware of: Products Without Unique Identifiers In the biggest change, Google has added the ‘identifier exists’ attribute for merchants selling custom goods and other products that don’t have unique identifiers like brand names or MPN codes. In categories […]

Bing Linked Pages Now Called Bing Tags

Earlier this year, Bing announced a new featured named Bing Linked Pages, that feature is now named Bing Tags. The feature allows you or your friends to “tag” web pages and documents in Bing’s index as being related to you or your friend. The purpose is to make the search results for you and your […]

Up Close: Using The “News Keywords” Tag For Google News

It’s been about two months since Google launched a “news keywords” meta tag for news publishers. How’s it going? Why didn’t Google the standard meta keywords tag? The company’s not saying, but it did shed a little more light on how to use the tag. Google launched the news keywords tag in September, designed as […]

SMX East 2012: Schema 101: Why The New Meta Data Matters

Schema 101: Why The New Meta Data Matters Presentations from SMX East, October 2012 Schema.org is a joint alliance between Google, Microsoft and others to provide a common foundation for microdata standards. In other words, provide trusted meta data that allow site owners to express important “facts” about their businesses that both inform searchers and […]