PPC mistakes that humble even experienced marketers
From Friday launches to sloppy imports, PPC veterans share hard-earned lessons on automation traps, Google Ads Editor quirks, and more.
Topic: Microsoft Advertising
How to make automation work for lead gen PPC
Automation isn’t just for ecommerce. Learn how to drive more leads, cut costs, improve quality, and save time with AI-powered campaigns.
How to diagnose and fix the biggest blocker to PPC growth
Most PPC accounts stall because teams focus on the wrong work. Learn how to identify the bottleneck limiting growth.
Microsoft launches Publisher Content Marketplace for AI licensing
New marketplace lets publishers set terms, track usage, and get paid when AI systems ground answers in premium, licensed content.
Microsoft adds new customer acquisition goals and deeper visibility to PMax
Microsoft’s latest updates give advertisers more control over PMax, from acquiring new customers to improving visibility and measurement
Microsoft expands search themes in Performance Max to 50
Microsoft is giving Performance Max advertisers more control by expanding search themes to better guide automation toward high-intent customers.
How to use LinkedIn targeting in Microsoft Advertising
Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.
Microsoft launches asset-level ad reviews
Microsoft’s new asset-level editorial review lets compliant ad components run even when others are disapproved reducing campaign disruption.
Microsoft Ads introduces asset-level disapprovals
Microsoft Ads now disapproves individual assets and provides precise 90% conversion reporting, giving advertisers greater control and insight.
Google and Microsoft: How their Performance Max approaches align and diverge
Compare how the two ad platforms approach Performance Max. See what’s shared, what’s different, and what matters most for your 2026 strategy.
Microsoft to retire its Advertising mobile app in early 2026
Microsoft is retiring its Advertising mobile leaving the web interface as the sole way for advertisers to manage campaigns.
Microsoft Advertising adds AI-powered image animation to boost video creation
Microsoft’s new Copilot-powered Image Animation feature lets advertisers instantly turn static images into video assets.
Microsoft makes Clarity mandatory for Syndication Partner publishers
Microsoft will count only Clarity-enabled ad traffic, requiring these publishers to install the tool or lose billable impressions and clicks.
Google Local Services Ads vs. Search Ads: Which drives better local leads?
Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results.
Microsoft Advertising advertiser console down
This impacts the web UI, but other interfaces are currently up. This does not impact ad serving.
Why your SEO and PPC teams need shared standards to unlock mutual gains
Mutualism between SEO and PPC lowers costs, speeds insights, and builds sustainable visibility across organic and paid search channels.
How connected TV advertising drives search demand
CTV combines reach, precision, and measurable impact – turning streaming ads into a powerful driver of branded search and conversions.
Google Search rebounds as Amazon steps back: Q3 ad report
Amazon’s exit from Google Shopping cut ad costs and boosted clicks, giving retailers a fresh opening as Google’s AI-driven campaigns expand.
5 ways to drive action with your PPC report
Turn your PPC reports into action plans, not data dumps by focusing on what your audience needs to know, feel, and do.
Microsoft taps Amazon DSP as preferred partner
Microsoft’s shift to Amazon DSP gives advertisers access to Amazon’s data-driven targeting and premium inventory as it phases out its own DSP.
Audience targeting in Google Ads Search campaigns: How to layer data for better results
Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad platforms.
Microsoft to end nonprofit ad grant program in December
Microsoft will end its Ads for Social Impact grant program in December, leaving nonprofits to either pause campaigns or pay out of pocket.
Microsoft Ads launches Supplemental Feeds to streamline product updates
Microsoft Ads has launched Supplemental Feeds, letting merchants update product details quickly without re-uploading entire catalogs.
Can small businesses compete on Google Ads anymore?
With the right strategy, even the smallest business can stand out, win customers, and make a lasting impact. Here's how.
The future of remarketing? Microsoft bets on impressions, not clicks
Here's how Microsoft’s impression-based remarketing works, how to set it up, and how it can reshape your campaign strategy.
Microsoft Advertising suspensions: What triggers them and how to appeal
Are you facing a Microsoft Ads suspension? Verify, appeal, and follow up through official channels, or risk permanent bans.
Microsoft Ads rolls out website exclusion tools for Search, Audience ads
Advertisers can now block thousands of websites across campaigns with a few clicks, thanks to powerful new exclusion tools from Microsoft Ads.
Microsoft Advertising rolls out Lifetime Budgets for Audience Ads
Lifetime Budgets give advertisers more control over long-term spend, with flexible adjustments, refund protection, and simplified campaign management.
Microsoft Advertising expands remarketing list sources to 20 campaigns
Microsoft Advertising expands Impression-Based Remarketing, giving advertisers more flexibility and cross-campaign reach for stronger audience targeting.
Google advertisers can now push campaign changes via Gmail
Google Ads emails now include an 'Enable your recommendations' button that lets changes go live from Gmail – no platform login needed.
Organic search vs paid search: Which should you choose?
Compare SEO vs PPC in cost, speed, ROI, and long-term value. Discover when to use each, how they work together, and what most guides leave out.
Microsoft is consolidating TCPA/TROAS into Max Conversion and Max Conversion Values
Microsoft Advertising is retiring Target CPA and ROAS bid strategies for new campaigns, streamlining options while preserving core functionality.
Microsoft Ads gets granular with new asset-level reviews
Microsoft Advertising now reviews ads at the asset level, allowing approved elements to continue running even if others are disapproved.
Microsoft removed 1 billion ads for violations in 2024
Microsoft aggressively dealt with AI scams and policy abuse, removing a record number of ads and upgrading its enforcement tools.
Microsoft adds app placement controls to Audience campaigns
Microsoft Advertising’s new Audience campaign controls give you visibility into mobile app placements and let you exclude underperformers.
Microsoft Advertising launches reporting overhaul & Performance Max updates
Microsoft Advertising's latest updates bring smarter reporting, more flexible campaign controls, and streamlined cross-platform tools.
Microsoft hires Navah Hopkins as its new Ads Liaison
Navah Hopkins is the new Microsoft Ads Liaison. This marks a big move for both her and the company’s B2B and B2C focus.
How Google, Meta, and Microsoft Ads are earning – and losing – trust in 2025
Advertisers sound off on Google, Meta, and Microsoft Ads: what they love, what’s frustrating, and where PPC platforms must improve in 2025.
How to improve PPC campaign performance: A checklist
Get your PPC campaigns peak-season ready with this 12-step checklist covering tracking, bidding, creative, platform expansion, and more.
The anatomy of compelling search ad copy
Your ads are what win over searchers. Discover the components that drive clicks, conversions, and real results.