How to optimize B2B PPC spend when budgets and confidence are low
Stretch your budget by trimming underperforming keywords, adopting value‑based bidding, and testing emerging channels for better B2B results.
Topic: Microsoft Advertising
Google Ad spend continues to outpace traffic volume: Report
Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, Tinuiti reports.
Microsoft Advertising will start enforcing Consent Mode in May
Microsoft will require explicit user consent signals starting May 5, to ensure compliance with privacy regulations.
Microsoft to enforce consent compliance for advertisers
This is for advertisers in the EEA, UK, and Switzerland. Failure to comply by May 5 could disrupt campaign performance and data tracking.
Bing pushes ad-heavy search results with 7+ sponsored listings
Users report seeing search pages dominated by ads with minimal organic content.
Microsoft’s Copilot adds Showroom ads and Dynamic filters
Microsoft's Copilot is introducing interactive formats that promise enhanced user engagement and personalization.
How to craft search ads that stand out
Most search ads blend in – yours shouldn’t. Create campaigns that speak to your audience, boost clicks, and deliver better conversions.
How AI makes paid search audits faster and better
Here’s how AI-powered paid search audits can help streamline analysis, flag inefficiencies, and simplify reporting for better PPC results.
Phishing scam targets Microsoft Ad accounts via Google Search
Cybercriminals are exploiting Google Search ads to create sophisticated phishing traps that steal Microsoft advertising account credentials.
Microsoft Performance Max testing LinkedIn targeting, measurement tools
Microsoft is piloting Performance Max with advanced targeting, measurement tools, and LinkedIn integration.
How to optimize PPC forms and follow-ups for lead gen in 2025
From personalized follow-ups to streamlined forms, learn tips to create seamless PPC user journeys that convert clicks into quality leads.
Your PPC guide to effective product category research
In-depth product category research helps you target the right audience, optimize keywords, and boost ROI. Here’s how to do it the right way.
Microsoft expands retail media with two major ad offerings
Curate for Commerce and Sponsored Promotions by Brands (SPB) can help you reach shoppers across retail media networks.
Automated bidding in Google Ads: How to get the best results
Struggling with automated bidding on Google Ads? Learn practical insights to improve campaign performance and control costs.
The 6 best PPC keyword tools to elevate your ad campaigns
Learn about the features, benefits, and prices of the best PPC keyword tools on the market right now.
PPC tracking for beginners: how to track clicks & conversions
Master the basics of tracking clicks & conversions with pay-per-click marketing.
Microsoft revamps advertising tracking, consent features
Microsoft introduces household attribution tracking and consent compliance tools, while pausing certain store traffic measurement features.
How to use negative keywords in PPC to maximize targeting and optimize ad spend
Improve your PPC performance with a strong negative keyword strategy. Learn insights to reduce wasted ad spend and target the right audience.
Microsoft Advertising: A comprehensive guide
Microsoft Ads offers unique targeting, lower costs and fewer competitors. Learn how to harness its potential for B2B, ecommerce and more.
A guide to split testing in PPC
Learn what split testing is and how to do it, along with the elements you can test and tips to evaluate your experiment’s performance.
How Microsoft Ads compares to Google Ads and when to use it
Thinking of expanding to Microsoft Ads? Learn its key similarities and differences with Google Ads, plus tips for getting started.
PPC keyword strategy: How to align search intent with funnel stages
Effective keyword targeting starts with search intent. Explore funnel-based insights and examples to boost your paid search ROI.
PPC keyword research: What you need to know
Here's how to select the right keywords, use match types effectively and refine your strategy for optimal ad performance.
How a Google breakup could change the PPC industry
With Google’s adtech antitrust trial, the future of paid search hangs in the balance. Here’s what it means for PPC marketers and advertisers.
Microsoft expands Copilot AI-powered advertising capabilities
Microsoft introduces streamlined ad experience and performance snapshot to Copilot, expanded video ad tools, and simplified shopping campaign management.
Amazon non-endemic ads: Winning strategies for service-based businesses
Learn powerful ways to target audiences using Prime Video, Alexa and shopping data, driving quality leads and growing brand visibility.
How to optimize PPC customer acquisition cost for B2B
Improve your B2B PPC campaigns by understanding CAC, using offline conversion imports and improving lead-to-customer tracking.
Key PPC ad strategies for home services
Optimize your PPC budget and get high-quality leads in this competitive niche using strategies tailored to short and long sales cycles.
Microsoft is about to change how Copilot ads appear and trigger
Microsoft Advertising will also start piloting two new generative AI features – diagnostics and performance snapshot – this month.
19 keyword mining tools and strategies for PPC campaign growth
Discover 19 innovative tools and strategies to find fresh search terms for your PPC campaigns and gain a competitive edge.
Google Search Ads 360 (SA360) starter guide
Learn about SA360, how it differs from Google Ads and the features and benefits that make it a valuable tool for large-scale advertisers.
How to do PPC competitor analysis
Monitor your PPC competitors, analyze their ad strategies and leverage insights to optimize your campaigns and post-click experiences.
Microsoft Advertising shares 6 latest product updates
Microsoft Advertising shared updates related to Display Ads, Video Ads, CTV, PMax and bid strategy. Here's what's new.
10 advanced strategy ideas for Google Ads
Discover 10 key tactics to optimize your Google Ads campaigns, whether you run large ecommerce accounts or low-volume B2B campaigns.
8 free tools for PPC reporting
Explore cost-effective PPC reporting solutions and enhance your paid media strategy using resources from Google, Microsoft and Meta.
Microsoft Advertising introduces Performance Max brand lists
Microsoft's brand lists offer more granular control, allowing you to exclude ads from appearing alongside specific brands.
Microsoft Ads releases AI-powered asset recommendation for video and display ads
Microsoft's AI-powered video ad recommendations streamline creative processes for marketers across display and streaming platforms.
How to build a high-performing paid search team
Strategies for assembling an effective PPC team, including tips on hiring experienced vs. new talent, defining roles and more.
Microsoft Advertising launches Property Center and expands Lodging Campaigns
Property owners and managers globally now have enhanced tools to streamline campaign management, and boost bookings for both hotels and vacation rentals.
Accurate tracking data: The key to optimal ad performance
Optimize your ad campaigns by addressing data inaccuracies. Leverage conversion APIs for more accurate tracking and better performance.