Key ad platform updates of 2024 (so far): A B2B marketer’s review
Dive into the biggest ad-related releases of 2024 to date from Google, LinkedIn, Meta and Microsoft and their significance to B2B campaigns.
Topic: Microsoft Advertising
Microsoft Ads to allow Google conversion goal imports
Microsoft Advertising is launching a feature that allows advertisers to import Google Ads conversion goals, aiming to streamline workflows.
Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor
Microsoft will start supporting Video and Connected TV ads in its Advertising Editor, including Netflix inventory across ten countries.
Microsoft Copilot expands AI power to Display Ads
Microsoft introduces generative AI capabilities in its Copilot feature for creating display ad banners, and streamlining asset creation.
Microsoft moves Smart Shopping to Performance Max
Smart Shopping campaigns will soon be upgraded to Performance Max, reflecting a push towards more advanced, AI-driven ad formats.
A tribute to Mark Irvine
Mark Irvine passed away May 2, way too soon. In this tribute to her beloved friend, Navah Hopkins says goodbye.
How to uncover hidden gems in your paid search accounts
Use keyword analysis, auction monitoring and conversion path tracking to identify untapped opportunities within your PPC campaigns.
6 ways to use AI for paid search account restructuring
Embracing AI is key to smarter PPC management. Let AI do the heavy lifting on these key tasks, from keyword research to bidding strategy.
Microsoft makes Copilot available to all advertisers
Microsoft Copilot now offers AI-powered conversational support, creative asset recommendations and content generation capabilities.
7 ways to elevate your responsive search ads
From maximizing ad space to utilizing features like ad pinning and ad experiments, learn how to optimize your RSAs for better results.
The Performance Max playbook: Best practices and emerging tactics for 2024
Strategies for running Performance Max campaigns in 2024, covering campaign structure, creative, budgeting and conversion tracking.
Microsoft is upgrading native campaigns to enhanced CPC
The transition from manual bidding to enhanced CPC on the Microsoft Advertising Platform will start on April 30.
Microsoft expands Maximum Conversion Value to more campaign types
Previously exclusive to smart shopping campaigns, Maximum Conversion Value is now available for all shopping and search campaigns.
Search Ads 360: 3 best practices for advanced PPC marketers
Unlock SA360’s powerful data integrations, advanced bid strategies and automated template management for complex search campaigns.
Maximizing your B2B spend: Is account-based marketing worth it?
ABM promises precise B2B targeting, but is it right for you? Learn the pros, cons and key considerations for implementing ABM effectively.
Mikhail Parakhin, head of Microsoft Bing Search and Microsoft Advertising steps down
This comes days after the company announced the new CEO of Microsoft AI, Mustafa Suleyman.
Microsoft unveils key Performance Max updates and Smart Shopping sunset timeline
The tech giant plans to offer advertisers the same features currently accessible within Google's PMax.
Microsoft Advertising testing new interface similar to Google Ads
The platform is currently testing a new navigation layout that closely resembles the latest Google Ads UI.
Microsoft Ads introduces faster and easier access to performance data
Insights Navigator offers quick access to your campaign performance data for swift responses to market changes.
Microsoft Ads expands Copilot to more advertisers
Copilot allows marketers to instantly generate assets for campaigns, such as images, headlines, and descriptions.
Microsoft Advertising launches Performance Max campaigns globally
Microsoft will soon introduce brand exclusions, search insights reports, and video assets to enhance its PMax campaigns.
Driving lead generation with paid media: What’s new and what’s next
What every modern-day lead generation marketer needs to know for paid media success on LinkedIn, Google and Microsoft.
Microsoft Advertising Network campaigns expand to Facemoji
Brands can now connect with the mobile app's extensive audience in the U.S., the UK, Canada, and Australia.
Here’s why PPC now looks more like paid social and what it means
The lines between PPC and paid social advertising are blurring. Learn how to adapt your approach to an integrated paid media landscape.
Microsoft expands enhanced conversions and ad targeting capabilities
Advertisers can employ these new tools to optimize campaigns more effectively, resulting in improved performance and ROI.
How will Google’s Search Generative Experience impact PPC marketing?
From keyword research to ad copy creation to competitor research, here's how SGE could transform PPC marketing.
Setting PPC goals: How to tailor KPIs and metrics for each funnel stage
Struggling to show ROI for your PPC campaigns? Here's how to set KPIs and metrics tied to business goals for each marketing funnel stage.
Microsoft Ads unveils major changes to hotel and property ad management
Microsoft advises advertisers to take proactive steps now for a seamless transition to Lodging Campaigns in February.
Better PPC account health in 2024: How to avoid modern pitfalls and wasted spend
Discover the costliest PPC campaign mistakes from industry veteran Melissa Mackey and learn how to fix them for optimal results.
PPC campaign budgeting and bidding strategies
Editor’s Note: PPC Budget: Quick Definition A PPC budget is the money set aside for online ads, paying only when someone clicks. It supports goals like brand awareness, leads, or sales. Here’s how daily budgeting works in PPC campaigns. Plus, learn about all of the automated bidding strategies and options available. Daily budgeting Budgets are […]
How to structure PPC campaigns
Campaign structure is one of the most critical pieces of a successful PPC effort. There are numerous ways to consider structuring your campaigns. Below is a simple view of the structure and content of a PPC account: Each account will hold multiple campaigns. Each Search text ad campaign then has multiple ad groups. Ad groups […]
What to know about PPC keyword research tools and match types
Learn the importance of keyword research and understand the different keyword match types and how to use them in PPC.
How to set up your PPC account
Payment information, key contact information, and permission access are housed at the account level in Google Ads. Each business or client should have a separate account, and there are times when one business will have multiple accounts. For text ads, Google enables advertisers to set up Responsive Search Ads. You can set up as many […]
How to set up a Performance Max campaign
Performance Max (PMax) is an automated campaign type in Google Ads that drives performance based on your specified conversion goals, delivering more conversions and value by optimizing performance in real-time and across channels using Smart Bidding. These campaigns combine Google’s automation technologies across bidding, budget optimization, audiences, creatives, attribution, and more. They’re all empowered by […]
How to track and measure PPC campaigns
Editor’s Note: What is Pay Per Click Tracking? PPC tracking helps you analyze how users interact with your ads, from clicks to conversions. It includes metrics like cost-per-click (CPC), calculated by dividing ad spend by clicks, to evaluate and optimize campaign performance. Tracking and measuring are essential for reporting on performance and optimizing your pay-per-click […]
How to build an effective PPC strategy
Pay-per-click (PPC) advertising can be highly effective and efficient for brands and marketers. However, it’s also easy to quickly waste a lot of money without any sales or conversions to show for it. You need a strategy before you launch your first campaign. Here are some things you’ll need to prepare your PPC strategy. Goals […]
Google Analytics 4 rolls out new reports for linked 360 campaigns
GA4 now has reports for Search Ads 360, Campaign Manager 360, Display & Video 360, for easier data analysis.
Using auction insights for better PPC competitor analysis
Learn to use Google and Microsoft auction insights for monitoring your competitive positioning in search results.
7 tips to create PPC text ads that are trustworthy and clickworthy
Your text ads should build trust, not set off alarm bells. Use these trust signals to make your PPC ads drive confidence and clicks.
Microsoft updates email notification process for ad disapprovals
The tech giant has rolled out changes to give marketers quicker and more detailed information about ad disapprovals.