Topic: Myspace

PPC

Managing Search Marketing Campaigns With Social Media Tools

Social media tools such as blogs, wikis, podcasts, videocasts or vlogs, social networks, etc, are proving to be a great way for businesses to spread a corporate message, to improve their branding and to support a myriad of other external communication requirements. But what about their use as internal communication tools? How can the In-House […]

SEO

Local Is Social By Definition

Several years ago I was having lunch in a restaurant in New York with a couple of Yahoo executives, discussing the challenge of motivating people to rate local businesses. Yahoo was way ahead of the online curve back then, although now ratings and reviews of local businesses are seemingly everywhere online. Indeed, that conversation seems […]

Understanding Your Audience With Search, B2B Style

Isn’t it funny how things have a way of coming full circle? It’s been years since I last talked with my mentor, but his sage advice rings true today more than ever. He told me that anyone can ramble on about anything without regard for their audience, but that it takes great skill to find […]

How To Build An Audience On MySpace

MySpace is a great social media site that marketers can leverage in a number of different ways. One of these is building up a large audience for your profile, which can then be used to drive traffic to your site, interact with consumers, create mind share, and even empower people to brand your company for […]

SEO

Can Susan Decker Turn Yahoo Around?

Can She Turn Yahoo Into, Well, Google? from the New York Times takes a deep look at Yahoo’s new president, Susan Decker, and her capabilities of turning things around for the company. I’ll bulletpoint some of the reasons why people feel she may or may not accomplish big changes for Yahoo:

MySpace TV To Compete With Google’s YouTube

MySpace, Chasing YouTube, Upgrades Its Offerings from the New York Times reports that MySpace will be launching MySpace TV tomorrow, to better compete against Google’s YouTube. MySpace TV will be an independent site and will not require a user to have a MySpace ID. There will be integration between MySpace and MySpace TV, enabling MySpace […]

Yahoo May Buy MySpace For 25% Stock Swap

News Corp explores swap of MySpace site for Yahoo! stake from the Times Of London reports that News Corp is interested in handing over MySpace to Yahoo in exchange for 25% of Yahoo’s stock. Such a deal would value MySpace, the very popular social networking and video site, at about $12 billion. But at the […]

eBay Ads Still Off Google: How Much eBay Traffic & Google Cash Lost?

The “experiment” continues. It appears that eBay ads on Google are still nowhere to be found, consistent with what eBay spokespeople said last week — that the company would continue its AdWords fast for an indefinite period. As one example, the quintessential eBay search for “collectibles” reveals a top organic link but no paid eBay […]

Facebook Opens Up Its ‘Platform’ To Everyone

“Facebook is the anti-MySpace” and “Facebook is a new type of “Web 2.0″ portal” are some of the things that were and are being said yesterday and today about the social network’s new “Facebook Platform” initiative. Basically there’s no direct search angle here but it’s an interesting and potentially important development. First, what is it […]

EconSM Conference: Social Media Sans Search

Yesterday’s Economics of Social Media (EconSM) conference in LA, the first event from the team at PaidContent, was an impressive debut, both in terms of attendance and the range and “quality” of speakers on the stage. I’m not going to attempt to summarize all the individual sessions; rather, I have some general observations and interesting […]

SEO

Is ‘Local Search’ A Vertical Or A Verb?

Is local search a microcosm of general search or is it the ultimate vertical? I’ve had this debate with a number of people over the past couple of years. Ask’s CEO Jim Lanzone once told me that he felt local was part of almost every vertical, and therefore not a vertical. I agree with him […]

Small Businesses Getting Social: Individual and Community Efforts

In the online world, we’ve seen the emergence of social networking sites that allow for the discovery and sharing of websites, of bookmarks, of common interests, and the meeting of friends and friends of friends. In the business world offline, small businesses have the opportunity to be socially active in a number of ways, from […]

The Impending Social Search Inflection Point

Search has changed. Online consumer information retrieval has reached another inflexion point – a shift from pure algorithmic search to social search. Searchers have become increasingly sophisticated, and basic algorithmic web results are getting diluted out of most mainstream search experiences such as Google, Yahoo, Microsoft, AOL and Ask. Search is not solved. At their […]

News Corp. & NBC To Launch YouTube Competitor

News Corp., NBC pull together to challenge YouTube from the LA Times reports that the two media giants are expected to announce a YouTube-like site as early as today. News Corp. and NBC Universal plan to announce as soon as today that they are creating an online video site stocked with TV shows and movies, […]