SearchCap: The Day In Search, March 28, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

• 
  Yahoo Slurp Moves To crawl.yahoo.net
  The Yahoo Search Blog announced that Yahoo Slurp, Yahoo’s web crawler, is moving from inktomisearch.com to crawl.yahoo.net. In short, the user agent for Yahoo’s crawler will remain “Yahoo! Slurp.” However, reverse DNS lookups on the IP address by the true Yahoo crawler will now resolve to crawl.yahoo.net. The transition should…
• 
  Google Base & Data Feed Optimization
  The vertical search results on the main shopping engines should not be ignored. We’re all very familiar with Search Engine Optimization (SEO), but you can also get to the top of Google through Google Base. I estimate that over 30,000 merchants are taking advantage of Google Base, but only a…
• 
  UpSnap & MuseGlobal Offer Mobile Metasearch
  UpSnap, a provider of mobile search and content, has partnered with federated search technology firm MuseGlobal to provide one of the first metasearch engines for mobile devices. From the press release: “Mobile metasearch technology from MuseGlobal searches multiple mobile sites simultaneously. For example, if you are looking for a particular…
• 
  E-Consultancy Offers Paid Search Briefing
  Want the inside scoop on the state of paid search, in particular in the United Kingdom? Research firm E-consultancy recently hosted a roundtable discussion with representatives from Argos, BAA, DoubleClick, eConversions, I-Spy, John Lewis, Net-A-Porter, Signet and Steak Media, and has captured the key elements of the discussion in a…
• 
  StreetAdvisor: Local At The Micro-Level
  Maybe you’ve heard of “hyper-local?” Now let’s invent a new term, “micro-local.” That’s what StreetAdvisor (spotted via Mashable) seems to be going for. A nice looking site in the now familiar “Web 2.0” style, StreetAdvisor seeks to make information even more local, down to the street level — literally. It’s…
• 
  Vutool: Virtual Map Of Streets Being Developed?
  TechCrunch has a provocative post about a “stealth startup” called Vutool. According to the post, the company was/is seeking to create a 3-D street-level view of the entire country by having people take multiple images from cars. The post suggests that the company failed to get series A funding and…
• 
  InfoNow Partners With Virtual Earth For Store Locator Maps
  InfoNow and Microsoft Virtual Earth have announced a partnership to provide Virtual Earth enhanced mapping on third party websites that use InfoNow’s Location Insight product. Location Insight provides banks, retailers and others with the ability to deliver store location information on their sites, on mobile devices and over the telephone….
• 
  MSN UK Prefills Search Box With Advertisement
  SEO Home reports that the MSN UK home page currently has the search box prefilled with the query “The Apprentice BBC,” effectively making it into an ad. Here’s a screenshot:…
• 
  Yahoo Quick Links: The Official Word
  Yahoo Quick Links are little links found beneath some of the search results at Yahoo Search. As an example, a search on barry schwartz at Yahoo Search brings up a Wikipedia entry for the other Barry Schwartz with Quick Links; it looks like this: I have been covering Yahoo Quick…
• 
  Google Partners With LG & Mobile Handset Maker Deal Chart
  Google has gained another mobile phone handset partnership, this time with LG. As of the second quarter of this year, selected LG handsets shipped throughout the world will be preloaded with mobile versions of Google software, including Google Maps, Gmail and Blogger. Yahoo signed a similar deal with LG in…
• 
  Studies: B-to-B Search Is Poised For Continued Growth
  A close look at recent market studies sheds some light on what’s happening in the world of business-to-business marketing, and provides several interesting insights regarding search marketing. It appears that business marketers’ perceptions are changing and as a result—budgets are starting to shift. Slower Adoption Rates As part of…
• 
  Yahoo Mail To Offer Free Unlimited Email Storage
  Yahoo announced that they will be offering “unlimited email storage starting in May 2007” to everyone. The announcement also gives a wonderful historical roundup of Yahoo Mail’s almost 10 year history….

Search News Headlines From Elsewhere

Applications & Portal Features

• How
  to Import All Your Archive Email Into Gmail, Zoli’s Blog
• Google Apps’
  Gmail Faces Downtime Problems, PC World

• 
  Google’s Arms-Length Embrace Of Windows Vista, InformationWeek

• Google
  Gadgets, Official Google CPG Blog

Business Issues

• 
  DoubleClick Explores a Sale, Wall Street Journal
• 
  RUMORMONGER: Technorati’s search, Valleywag
• 
  Google extends UK
  online ad
  lead,
  Guardian Unlimited
• Yahoo News
  Partners With Major Newspaper Publisher, Search Engine Watch Blog

Legal Issues

• COPA Is Struck
  Down, John Battelle

• Google Protecting al
  Qaeda Copyrights, The Jawa Report

Local, Mobile & Maps

• StreetAdvisor Brings
  Power to the Neighborhood People, Mashable
• 
  When Local Search Isn’t Really Local, Small Business SEM
• 
  Use a map (dot com), Ogle Earth

• 
  Virgin Mobile USA to offer Yahoo mobile services, Reuters

Paid Search & Contextual

• 
  Google Prepping BT Network?, Search Engine Watch Blog

• Cats and
  AdSense, Google Blogoscoped
• You
  Complete Me, Yahoo Search Marketing Blog
• Can One Place Two
  Different AdSense Publisher IDs On the Same Page?, Search Engine
  Roundtable
• Yes, Co-managed
  PPC And SEO Campaigns Work, MediaPost
• Optimizing
  for Relevancy, Part IV, Yahoo! Publisher Network
• Looking
  at Google AdSense Placement on MySpace, Search Engine Journal
• Copywriting
  With Google’s Dynamic Keyword Insertion Tool, Search Engine Guide

SEM Industry

• 
  In-House SEO vs. Out-House SEO, Natural Search Blog
• Save The
  Date: London ContentNext Mixer on May 10 @ The Savoy
• 
  Interview with Loren Baker from Search Engine Journal, Link Building
  Blog
• 
  SES Webcast: Overcoming Common Barriers To Successful Paid Campaigns,
  Search Engine Strategies

• 
  Staying at home for SES NYC 2007, Matt Cutts

SEO & SEM

• 
  SEO Site Analysis: Knowing the Score, Part 1, ClickZ

• 
  Google Requires
  You Admit Guilt in Order to Request Reinclusion into
  Index,
  Search Engine Roundtable
• 
  The Enormous list of Linkbuilding tips, articles and resources,
  Cornwallseo.com
• 
  SEO crack pipe increases traffic at Calacanis.com, Jason Calacanis
• Can My Site Rank
  Higher than .gov TLD Sites?, Search Engine Roundtable
• Exposing
  SEO Myths: Guaranteed Rankings, SEO Refugee Blog

Social Media

• 
  The Citizendium Lie, Marketing Pilgrim

Video & Image Search

• 
  T-Series drags Google to court, Business Standard
• 
  Google Video on Demand Coming to Your TV?, Marketing Pilgrim

Other Vertical Search

• 
  Microsoft’s Academic Live Source List is No Longer Online, ResourceShelf

Other Stuff

• 
  Google seeks world of instant translations, Washington Post
• Yahoo
  to feature McClatchy international news, Reuters