SearchCap: The Day In Search, May 15, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: From Search Engine Land: Ask.com: The $100 Million Brand IAC to spend $100 mln on Ask brand in 2007: Diller from the Washington Post reports that Ask.com is going spend $100 million on branding Ask.com […]
Danny Sullivan on May 15, 2007 at 4:04 pm | Reading time: 6 minutes
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:
From Search Engine Land:
- Ask.com: The
$100 Million Brand
IAC to spend $100 mln on Ask brand in 2007: Diller from the Washington Post
reports that Ask.com is going spend $100 million on branding Ask.com this
year. IAC chairman Barry Diller, whose company owns Ask.com, said We have a
number of ways to tell people about Ask, its tools,… - Forty-Eight
Hours With Ask Mobile
On Friday I received a briefing on Ask Mobile (with GPS) and a demo phone with
the application pre-installed. I now have three mobile devices that I’m
carrying: a traditional cellphone, a Windows Mobile device and the Ask Mobile
demo phone. It’s quite a challenge to physically manage all these… - AOL Buys Third
Screen Media Ad Network
Seemingly in parallel with the land grab going on online, mobile M&A is
heating up. Earlier this month, Microsoft acquired EU ad firm ScreenTonic and
prior to that voice services and directory provider Tellme. Today, mobile ad
network Third Screen Media went to AOL and will become a subsidiary of… - Yahoo Fills CFO
Position With Blake Jorgensen
Yahoo has appointed Blake Jorgensen as its new chief financial officer.
Jorgensen was the co-founder of Thomas Weisel Partners, a company he helped
start in 1998. He takes over from Susan Decker, who has been jointly serving
as CFO and as head of the new Advertiser & Publisher Group, formed… - Blinkx And
ChaCha Strike Video Search Deal
ChaCha, which combines traditional algorithmic search with human-assisted
search, has announced a video distribution deal with Blinkx. ChaCha’s new
video search will be entirely powered by Blinkx and potentially incorporated
into ChaCha’s live search sessions. ChaCha uses chat functionality to enable a
staff of paid, expert guides to interact with… - Yahoo Expands
Unlimited Email Offer Globally
Today, Yahoo has begun rolling out unlimited email capacity worldwide. On
March 28th, we reported they were offering unlimited email storage in the US.
Now this is going worldwide. Not everyone will have unlimited capacity today
but over the next coming months, they will, a Yahoo spokesperson told me…. - Pipl – A People
Search Engine
Pipl is a people search engine that tries to be a little different. Rather
than just go off and hunt for email addresses, this tries to search through
the deep/invisible/hidden web to return content that other search engines are
going to miss. The interface is simple – type in first… - Your Paid
Search Performance Is Relative
Behold the noble savage. This mythical creature, an invention of 18th-century
romantic philosophers, coexisted peacefully with his environment, uncorrupted
by civilization. My advice to you as a paid search advertiser this week is: be
as "corrupted" as possible, if corrupted means recognizing that peaceful
coexistence is nearly impossible. You’ll…
Search News Headlines From Elsewhere
Business Issues
-
More New Domains or Name Server Updates at Microsoft, ResourceShelf -
IAC Buys Front Line Stake, Expanding Stage Presence, WSJ.com -
Students find Google a haven, source of frustration, The Stanford Daily
Online -
Google to Present at Upcoming Investor Events, Google Press Release
Conferences
-
Conference Notes: Google and Yahoo Officials to Keynote the Second Workshop on
The Future of Web Search, ResourceShelf
Link Building
- Making Link
Bait and Viral Marketing Work – Part Six, Search Engine Guide
Local, Maps & Mobile
-
Yahoo Expands oneSearch Mobile Search into Asian Markets, Search Engine
Journal -
FlickrVision – And Now for Google Earth, Google Earth Blog -
Rental Site HotPads Gains Funding, Features, Screenwerk
Paid Search & Contextual
-
Scheduled Maintenance, Saturday, May 19, 2007, adCenter Blog -
adCenter Feature Review: Bulk Keyword Edits and Ad Preview, adCenter Blog - Handing Over
the Keys to Your Google AdWords Account, Search Engine Roundtable - PPC
Arbitrage: If You Can’t Beat Them, Join Them!, Stefan Juhl -
Top 4 Lies Domainers Tell Themselves, Tropical SEO -
Webmasters Frustrated Over Forced Upgrade of AdSense Accounts to Google
Accounts, Search Engine Roundtable -
Being There for Your Customers, Yahoo Search Marketing Blog -
Ad Exchanges Take On Yahoo, Google, RED HERRING -
Indeed launches PPA: pay-per-action, pay-per-applicant (beta), Indeed Blog
Podcasts
-
Introducing the Google Developer Podcast, Google Code Blog -
The Marketing Pilgrim Podcast – Episode 6, Marketing Pilgrim -
Ask.com’s $100 Million
Branding Campaign; Class Action Suit Over Yahoo’s Earnings & More!, Daily
SearchCast
Searching
- Search Result Snippets and the
Perception of Search Quality, SEO By The Sea -
Five Things You Didn’t Know About Accoona, Online Marketing Blog - Who are the
Google killers?, Rediff - Farecast Emerges
From Beta, Mashable -
The visual thesaurus, Phil Bradley - Plan
Your Public Transit Route with HopStop, TechCrunch
New Layout for Google Local Search Onebox Results, Natural Search Blog-
Autobytel Selects Kosmix as Vertical Search Partner, Search Engine Watch - MSN ranks Wikipedia over
Digg for search term ‘digg’, Threadwatch
SEM Industry
-
SEMPO Scandinavia WG – First launch event in Stockholm, Multilingual
Search -
Internet Search Engine Database launches ISEdb SCOOP, Search Engine Watch
Blog -
Most Australian SEO Firms Are Spammers?, Marketing Pilgrim -
SEM Scholarship Finalists Announced, Marketing Pilgrim
SEO & SEM
-
Six Elements for Effective Landing Pages, Marketing Pilgrim -
Additional Googlers soon to be contributing to this community, Google
Webmaster Help Group -
Protect Your Site’s Content, Pronet Advertising -
Emphasizing Your Assets As A Small Service, Search Engine Watch -
Amazon.com: The SEO-Smartest Retailer on the Web?, Small Busines SEM -
Don’t Risk Your Rankings With Unethical SEO, Search Engine Guide
Social Media
-
LOOK OUT Kevin Rose! 19 IM Startups You Need to Beat, Mashable -
Digg is Sending Lowest Referral Traffic in 1.5 Years, SEOmoz -
Digg is Censoring Content by Burying Stories Internally, Pronet
Advertising -
Are
Social Powered Search Engines The Future Of Search?, Search Engine Journal -
Twitter Cloning: Tiny Blogs Bloom Everywhere, Wired - On
Microformats, Twitter Blog -
Meebo Launches Meebo Rooms (oh, and Meebo now has ads), Techcrunch -
Things Sure Are Quiet At MySpace News, TechCrunch -
So Far: MySpace News MIA, Screenwerk -
16 Awesome Data Visualization Tools, Mashable - Working the
Media, Yahoo Publisher Network - Kids
Toy Crazes Go Virtual, Compete Blog -
Google’s Mayer: Facebook Is the Future of Journalism, Google Watch
Video & Image Search
-
Viacom sees more strength in Web advertising, Reuters -
YouTube’s Got a Gaming Problem, Wired News -
ChaCha and blinkx Announce Partnership, Read/Write Web -
MySpace Launching Branded Video Channels, Marketing Pilgrim -
TiVo makes TV more searchable, News.com
Other Items
- Google Launches
Audio Ads to the Masses: Step by Step Screen Captures, Search Engine
Roundtable - Talk at Google bumpy
for candidate, San Jose Mercury News -
SF Wi-Fi plan with Google and Earthlink shelved until July, The Register - Gonzales
proposes new crime: "Attempted" copyright infringement, News.com -
Famous Google Hack Jobs, IT Security -
Yahoo lives and breathes purple, News.com
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
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