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    SearchCap: The Day In Search, May 15, 2007

    Published: May 15, 2007 at 4:04 pm
    Read Time: 6 minutes
    Published: May 15, 2007, 4:04 pm · 6 min read
    Written by Danny Sullivan

    Below is what happened in search today, as reported on Search Engine Land and from other places across the web: From Search Engine Land: Ask.com: The $100 Million Brand IAC to spend $100 mln on Ask brand in 2007: Diller from the Washington Post reports that Ask.com is going spend $100 million on branding Ask.com […]

    Below is what happened in search today, as reported on
    Search Engine Land and from other
    places across the web:

    From Search Engine Land:

    • Ask.com: The
      $100 Million Brand
      IAC to spend $100 mln on Ask brand in 2007: Diller from the Washington Post
      reports that Ask.com is going spend $100 million on branding Ask.com this
      year. IAC chairman Barry Diller, whose company owns Ask.com, said We have a
      number of ways to tell people about Ask, its tools,…
    • Forty-Eight
      Hours With Ask Mobile
      On Friday I received a briefing on Ask Mobile (with GPS) and a demo phone with
      the application pre-installed. I now have three mobile devices that I’m
      carrying: a traditional cellphone, a Windows Mobile device and the Ask Mobile
      demo phone. It’s quite a challenge to physically manage all these…
    • AOL Buys Third
      Screen Media Ad Network
      Seemingly in parallel with the land grab going on online, mobile M&A is
      heating up. Earlier this month, Microsoft acquired EU ad firm ScreenTonic and
      prior to that voice services and directory provider Tellme. Today, mobile ad
      network Third Screen Media went to AOL and will become a subsidiary of…
    • Yahoo Fills CFO
      Position With Blake Jorgensen
      Yahoo has appointed Blake Jorgensen as its new chief financial officer.
      Jorgensen was the co-founder of Thomas Weisel Partners, a company he helped
      start in 1998. He takes over from Susan Decker, who has been jointly serving
      as CFO and as head of the new Advertiser & Publisher Group, formed…
    • Blinkx And
      ChaCha Strike Video Search Deal
      ChaCha, which combines traditional algorithmic search with human-assisted
      search, has announced a video distribution deal with Blinkx. ChaCha’s new
      video search will be entirely powered by Blinkx and potentially incorporated
      into ChaCha’s live search sessions. ChaCha uses chat functionality to enable a
      staff of paid, expert guides to interact with…
    • Yahoo Expands
      Unlimited Email Offer Globally
      Today, Yahoo has begun rolling out unlimited email capacity worldwide. On
      March 28th, we reported they were offering unlimited email storage in the US.
      Now this is going worldwide. Not everyone will have unlimited capacity today
      but over the next coming months, they will, a Yahoo spokesperson told me….
    • Pipl – A People
      Search Engine
      Pipl is a people search engine that tries to be a little different. Rather
      than just go off and hunt for email addresses, this tries to search through
      the deep/invisible/hidden web to return content that other search engines are
      going to miss. The interface is simple – type in first…
    • Your Paid
      Search Performance Is Relative
      Behold the noble savage. This mythical creature, an invention of 18th-century
      romantic philosophers, coexisted peacefully with his environment, uncorrupted
      by civilization. My advice to you as a paid search advertiser this week is: be
      as "corrupted" as possible, if corrupted means recognizing that peaceful
      coexistence is nearly impossible. You’ll…

    Search News Headlines From Elsewhere

    Business Issues

    Conferences

    Link Building

    Local, Maps & Mobile

    Paid Search & Contextual

    Podcasts

    Searching

    SEM Industry

    SEO & SEM

    Social Media

    Video & Image Search

    Other Items

    Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. Search Engine Land is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.

    About the Author

    Danny Sullivan

    Danny Sullivan

    Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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