The Pew Research Center has released a deep study today that paints an interesting picture of how U.S. adults use the Internet — search engines, in particular — to track their online reputations. One of the primary takeaways that contradicts previous research is that more than half of adult Internet users have “Googled” themselves. The […]
Last week, SMX London graduated to SMX Advanced status. We in the UK eagerly anticipated the fresh new tips and tricks which are usually left until several beers later in the networking bars! And we certainly weren’t disappointed. I thought it would be useful to share with Search Engine Land readers the top ten advanced […]
Although the phrase “Google yourself” has become part of our culture, a new survey suggests that less than half of Americans have actually done it. The numbers come from a December survey commissioned by Microsoft on the subject of online reputations. The survey polled about 2,500 consumers and recruiting personnel in the US, UK, Germany […]
In order to increase the volume and coverage of reviews on its Place Pages, Google is now apparently looking beyond the range of traditional review sources to new, non-traditional sites (e.g., blogs, articles, etc.). Mike Blumethal has written a lengthy post on the subject. As Mike points out this could potentially complicate the emerging area […]
Building up an authoritative status on social media profiles is a very important element that users spend hours doing daily. Usually it’s with some of the most popular social communities like Digg, Flickr, YouTube, Facebook, etc. How many social media enthusiasts and search marketers actually stop to consider their Google profiles though? When I discuss […]
Google already offers PPC advice and SEO advice. And now, with “Googling yourself” becoming a common part of the language, Google’s now offering reputation managament advice, too. The actual advice is basic, to say the least: Create a Google Profile. Ask happy customers to review your business online. Publish positive content about yourself. But it’s […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Shifts Search Ads Closer To Free Results James Carswell noticed that Google, on some browsers, has shifted the search ads on the right hand side of the search results page, […]
Twitter has reached critical mass. Oprah’s recent announcement that she’d joined Twitter, and her near-instantaneous recruitment of over 1,000,000 followers, has signaled a tipping point—tweeting is no longer a pastime exclusively for the technorati and uber-geeks. In fact, it seems like elitist spinsters are the only demographic not to embrace it yet at some level […]
“Do you have a social media strategy?” I asked. “Absolutely,” she said. “Of course we’re doing social media. We’ve got a Facebook page!” If I had a dollar for every time I’ve heard a marketer say that, I’d be losing a lot less sleep during this economic crisis. It seems a day doesn’t go by […]
Did you Twitter something embarrassing? Don’t think deleting your tweet or locking your Twitter feed means what you said goes away. Twitter Search still makes it available, which one job applicant may have found to their loss. Hutch Carpenter covers how one Twitter user named TheConnor said on Twitter that Cisco offered them a job. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
2009 is almost here, and I hope small business owners have already been thinking long and hard about their plan of attack for the new year. Those who have are ahead of the game. If you haven’t given the new year much thought, start now. Successful online marketing is about developing the right combination of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is live coverage from day one of the 2008 Search Marketing Expo East conference.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
As the phenomenon of local business ratings and reviews becomes more “institutionalized” and important, efforts are popping up to help businesses cope and/or take advantage of the trend. Merchant Circle is one business in the local space that has positioned itself as a platform for SMB “reputation management” as well as marketing. Local search provider […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SMX day three, the final day, is now complete. I am sitting in the airport for the next few hours, so I thought I’d push out this last recap. Here is all the coverage I found on day three:
When monitoring what people are saying about you and your brand online, you have two main choices. You can use Google Alerts as well as search a variety of social media and social networking sites manually, or you can pay a reputation management firm to do expensive monitoring for you. Now you have a third […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Marge Simpson Googling Herself "All this time I thought ‘googling’ yourself meant the other thing." A PEW/Internet Survey out this week found that 47% of internet users have done ego searches, up from 22% five years ago. That nearly half of internet users are searching for themselves seems excessive, but only 3% say they check […]
Vanessa Fox had to catch a plane, so I decided to copy Tamar Weinberg’s coverage from the Search Engine Roundtable. It’s the fourth session of the second day of SMX Social Media and it’s all about Wikipedia.
Elvis Presley is credited with being one of the first pioneers of rock and roll. He launched his career in 1955 by popularizing black and bluegrass music and scandalized many with his suggestive pelvis moves. A lot of musicians have become famous since then, but none have defined rock and roll like Elvis. When you […]