User-generated content for SEO: The cost-benefit analysis you need
Understand the pros of UGC and precautions to make sure it helps, not hurts, your SEO efforts.
Topic: Reputation management
SMX Overtime: The new realities of local search
SEO expert Damian Rollison offers insights into the sites that matter for local search and ranking besides Google My Business, and why you should put some time into managing all of them.
SearchCap: Google Search Console changes, Google Image design & Russia penalties
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is Google Image Search launching a new design for image preview?Nov 27, 2018 by Barry Schwartz We’re waiting for official confirmation from Google but they may be rolling out a design […]
8 best online reputation management tools for your brand
As more buyers rely on online research, your brand’s reputation can make or break your business. These 9 handy ORM tools will help.
SearchCap: PPC branded content & bad local reviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to use good ol’ PPC to support fun and creative branded contentApr 25, 2018 by Kevin Lee Contributor Kevin Lee looks at creative synergies and the power of collaboration to […]
Google Questions and Answers: Everything you need to know
Looking to take advantage of this new Google My Business feature? Columnist Joy Hawkins explains how to get started with Google Q&A.
SearchCap: Google antitrust, Facebook local & Google defamation
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: CEO who forged court order to get Google to remove defamation faces prisonNov 13, 2017 by Chris Silver Smith Contributor Chris Silver Smith tells the lamentable story of a sophisticated reputation […]
CEO who forged court order to get Google to remove defamation faces prison
Contributor Chris Silver Smith tells the lamentable story of a sophisticated apparent reputation attack and a victimized company led to take desperate steps to recover.
Paradigm shift: Has Google suspended defamation removals?
Columnist Chris Silver Smith takes a look at what could be a recent policy shift in Google's longstanding informal policy of granting court-ordered defamation removal requests.
SearchCap: Google AdWords customer match, responsive ads & Apple indoor maps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New features may be coming to AdWords Responsive AdsDec 1, 2016 by Ginny Marvin Some accounts are now requiring a square image. Google makes it easier to add & remove emails […]
10 domain name secrets to repair your online reputation
If you're trying to fix your personal reputation online, looking toward your domain name is a valuable first step. Columnist Chris Silver Smith explains some options beyond setting up YourName.com.
Opinion: Google is biased toward reputation-damaging content
Why does reputation-damaging content seem to appear so quickly in Google’s search results? Columnist Chris Silver Smith outlines his theory on why Google's algorithm can give negative content greater ranking ability than it deserves.
Yext Reviews product is pre-optimized for Schema, balances reviews across sites
Company says that capturing more reviews will help with local ranking.
Local Search Advantage: SEO, Linkbuilding, Voice Search, Mobile Wallets & More
SMX East workshop on Monday takes a deep dive into all things local search.
SearchCap: Google Review Snippets, Local SEO & Reputation Management
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Showing Reviews Snippets About Products In Knowledge Panels Quotes pulled from reviews provide feedback on specific product features. Top 5 Issues Wrecking Local SEO For Multi-Location Businesses Columnist Marcus Miller […]
Yelp Starts Showing Evidence Of Review Fraud
Yelp now shows evidence of review fraud directly to their users, with screen shots and notes.
SearchCap: Updated Bing Ads Editor, How To Fix A Bad Online Review & E-Commerce SEO Problems
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Aparna Chennapragada Says Web Sites May Show In Now On Tap In Addition To Apps Google Now On Tap may show links to relevant web pages, not just relevant native […]
SearchCap: Google News, Transparency Report & BrightLocal Survey
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Online Reviews, Reputation And How To Become Super Credible Looking to build your online reputation? Columnist Marcus Miller details the mindset local businesses need to build credibility beyond simple reviews. Survey: […]
Calculating The Risk Of Search Engine Spam
Contributor Shari Thurow describes what can happen if you don't follow search engine guidelines on SEO.
A Review Handout Alternative: Try P&P To Get More Local Reviews
Everyone knows how important reviews are — they factor in to the local algorithm and they play a huge part in click-throughs and building trust. Good reviews can make you, and bad reviews can break you… so businesses do everything they can to get positive reviews. Since Google doesn’t allow on-site reviews, we have to […]
Google Launches A New Google Alerts Interface
Google has completely revamped the user interface and design for Google Alerts. Google Alerts allows searchers to subscribe to be notified of new content Google discovers on a specific keyword via email or RSS feed. Google Alerts is useful and important for managing your online reputation, following companies and topics you are interested and the […]
Survey: 85% Of SEOs Shoot For 1-5 New Local Reviews Per Month
Managing reviews and reputation isn’t a new discipline for search consultants and agencies to focus on, but it is gaining prominence as reviews take on more significance in the world of local search. Consumers consult online reviews more regularly in their research process and put an increasing amount of trust in ratings and review sentiment […]
Yelp Turns Up The Heat: 285 Consumer Alerts Issued Over Fake Reviews
It’s been almost a year and a half since Yelp began issuing Consumer Alerts when a business on its site has been caught trying to get fake reviews; but after a cautious start, that program appears to be turning up the heat. According to an interview with CEO Jeremy Stoppelman in The Telegraph, Yelp has […]
You Probably Think This Search Is About You: Survey Says 56% Of Internet Users “Google” Themselves
To mark Google’s 15th birthday, the PEW Research Center released a survey conducted between April and May of this year to evaluate the number of people who Google themselves. According to the report, 56 percent of Internet users have used Google or another search engine to search on their own name, a 22 percent increase […]
Five Steps To Successfully Navigate Negative Online Reviews
Last month, D.C. contractor Dietz Development made news when it filed a $750,000 Internet defamation lawsuit against its former customer, Jane Perez, for negative reviews she posted on Yelp and Angie’s List regarding renovation work at her home. The company claimed the reviews, which alleged that Dietz did not complete its work and stole jewelry […]
SearchCap: The Day In Search, August 27, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is Google’s Synonym Matching Increasing? How Searchers & Brands Can Be Both Helped & Hurt By Evolving Understanding Of Intent In the beginning, Google matched the words in a searcher’s query […]
Google Instant Costs Google $65,000 In France
The Local, a French newspaper, reports Google France was ordered to pay €50,000 ($64,670) to Lyonnaise de Garantie, a French insurance company over a search suggestion that had them labeled as being a “crook.” In the case of this French company, when you typed in their company name, Lyonnaise de Garantie it suggested at the […]
SearchCap: The Day In Search, October 20, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Growing Need For SEO In Political Campaigns It’s going to be a while before we see a political campaign that’s “less digital” than the last one. Budgets keep getting bigger, […]
Ripoff Report Not Banned, But Removes Itself From Google’s Index
Ripoff Report is completely gone from Google’s index and Google says it’s been done at Ripoff Report’s own request. But, the question now is whether that request was made on purpose or an accident. Update: As our postscript below explains, Ripoff Report is now back in Google’s index. As the image above shows, a site:ripoffreport.com […]
SMX West 2011 Slide Video: Ratings, Reviews & Reputation
Ratings, Reviews & Reputation: Their Growing Impact On Search Presentations from SMX West, March 2011 The Internet amplifies everything. Today, the opinion of an individual is more powerful than ever. It only takes one angry blog post or nasty review to change how people perceive your company and what the search results look like for […]
SearchCap: The Day In Search, February 11, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: US Lawmakers Voice Concerns Over Google-ITA Deal Add a few US legislators to the list of parties that are airing concerns over Google’s plan to purchase air travel software provider ITA. […]
Reputation Crisis: Where To Turn?
Here’s a rough paraphrase of a classic business cliche: “In business, at the end of the day, your reputation is all you’ve got.” Let’s say that after years of working hard to build a solid reputation, one day, a result surfaces in Google for a search for “your name” and one of the top results […]
SMX East 2010 Video: Geoff Donaker Keynote
Keynote Q&A: Geoff Donaker, Chief Operating Officer, Yelp Presentations from SMX East, October 2010 Geoff Donaker talks about the incredible exposure Yelp can offer to local businesses, handling online reputation management issues, the future of location based services and much more. [flv:https://searchengineland.com/video_assets/east10/smx-east-2010-geoff-donaker-keynote.flv 364 204] Moderator: Chris Sherman, Executive Editor, Search Engine Land Speaker: Geoff Donaker, […]
Reputation Conversations Start With Search Results
This is the first article in which I will coin the phrase “Reputation Conversations”. Expect to hear me use this term further in this column, in future columns for Search Engine Land, and in other intellectual property that I generate. How’s that as an opening statement? It’s a great way for me to “practice what […]
SphinnCon Israel Agenda Now Live
I am really excited to announce we have posted the SphinnCon Israel agenda today. The small SEO/SEM event takes place on Sunday, January 9, 2011 in Jerusalem, Israel. We do have seats available, so if you are going to be in the region or want to plan a vacation out of it, you can register […]
SMX East 2010 Slide Video: Search, PR & Reputation Management
Search, PR & Reputation Management Presentations from SMX East, October 2010 With the advent of social media and real-time search, it’s entirely possible for an individual or organization to wake up to horrifying negative search results that have completely changed from the previous day. Traditional SEO techniques used to help with reputation management issues, but […]
Avvo Expands Into Doctor Search & Ratings
Avvo, the popular lawyers’ directory, is expanding into the medical industry today with a new directory of US-based doctors. The company says its new services launches with profiles of more than 800,000 doctors, as well as a forum where consumers can trade questions and answers with participating doctors. The most noteworthy — and possibly controversial […]
SearchCap: The Day In Search, September 10, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Instant And The Power Of Suggestion It’s going to be a long time (weeks or months) until anyone has a complete understanding of how Google Instant will change search and […]
Yelp COO Geoff Donaker To Keynote SMX East
We’re delighted to announce that Yelp Chief Operating Officer Geoff Donaker will be in the spotlight for SMX East’s second day keynote on Tuesday, October 5th. Combining local search with customer reviews, special offers and a healthy dose of social interaction, Yelp is an indispensable resource for local businesses and those who enjoy “getting out […]
My Business Got A Bad Review. Now What?
The worst fear of a restaurateur used to be opening the newspaper to find a critical review of his or her food. Same for performances or new products and gadgets. This anxiety could keep business owners up at night—but at least they knew when to expect a review to hit the streets.