How to navigate negative Glassdoor and Indeed company reviews
Dealing with negative reviews from former employees? Here’s how to respond properly and protect your company's online reputation.
Topic: Reputation management
Online reputation management: Top 10 hurdles and how to overcome them
From dealing with generative AI to monitoring brand mentions across platforms, managing your online reputation requires a strategic approach.
How the Google-Reddit partnership impacts brand management
Dive into the impact of the Google-Reddit content licensing deal on brand perception and engagement, plus tips for managing reputation risks.
Local SEO in 2024: 6 simple ways to dominate local search
New to local search? Wondering where to start? Here are six tactics to help you kick off your local SEO campaign.
What is digital PR for SEO?
Learn how to leverage digital PR techniques like cultivating expertise, crafting stories, and garnering influence to boost your SEO.
9 strategies for removing negative content from the web
Here are ways to remove webpages and online posts harmful to your brand – from privacy claims and copyright notices to legal measures.
Leverage AI-driven SEO to increase traffic
In this webinar, learn how to build a stellar online reputation and presence while driving more revenue.
How to repair your Google search results and reclaim your online reputation
Learn three steps for removing or suppressing negative Google search results that harm your brand's reputation.
How and why to create a brand
There’s no simple solution, but here is what your branding strategies should include.
How to respond to negative reviews harming your company’s reputation
Here's why responding to negative online reviews matters, plus tips for addressing dissatisfied customers' concerns.
10 simple steps to analyze your brand SERP and build an effective digital strategy
Learn the key parts of a brand SERP and ways to guide Google to show the information you want your audience to see.
Case study: How to get rid of a negative ‘People also ask’ result
Learn how combining ORM and SEO tactics can help you capture a negative PAA and replace the answer with a positive one.
A 3-phased approach to proactive online reputation management
It's better to take steps to build a better online reputation now instead of waiting for a crisis to blow up your business. Here’s how.
Google Business Profile review management tool expands support to those with many local listings
Previously, this tool only let those with a few listings manage their reviews.
Webinar: Your guide to scoring Google 5-star reviews
If you don't offer the experience your customer is looking for, your reputation may be at stake.
How marketers can adapt to Google’s local SEO changes
SEOs should prepare for the coming changes in local reviews, knowledge panels and mobile displays.
Google makes it easier to remove images of kids from the search results
This may come in handy if you work in online reputation management.
Boost your online reputation with your Google My Business ranking
In this live webinar, search experts share what people are looking for when searching businesses online.
‘It depends’ doesn’t have to be the answer if you ask the right questions; Thursday’s daily brief
Plus, blank images in Top stories and new features in the YouTube results page.
Google Ads API, Partner badges, and reputation algorithms; Friday’s daily brief
Plus, check out our updated guide to Bing SEO
Google demotes libelous content in search through its predatory sites algorithms
Google will continue to try to surface high quality, relevant content while downgrading sites that attempt to exploit peoples' reputations.
Google My Business phases out short names
If your business currently uses short names, the links and campaigns you have associated with them won't be affected.
Check your YoY reporting and how to set HARD, DUMB or FAST search marketing goals; Monday’s daily brief
Plus, ORM strategies when attack sites strike and Facebook says the algorithm isn't the ONLY one to blame
Reputation attack sites have plummeted in Google, but can still harm
Sites like Ripoff Report, Pissed Consumer and Complaints Board are still a danger for businesses and people with a low online presence. Here's what you can do to decrease the threat.
Google My Business releases tool to manage your reviews
Previously, there was no real way to see the status of reviews you submitted for a takedown in an organized fashion
Google My Business updates flag review feature
The new form and options are much more detailed now, compared to the old method.
Video: Alan Rabinowitz’s Google ranking & online reputation management tips
We talk about content, citations, on-page SEO, conversions, user experience and ORM.
Local SEO Recommendation: Google Business Profile
If your business is more than just a website, then there is a tool that you need to use. Google Business Profile is a free business listings service which works directly with Google Maps, Google Search, and Google Ads. Google Business Profile creates profiles of businesses which it shares with Search and Maps, and by […]
Video: Search veteran Kevin Lee on why digital PR is key for SEO
Some call it barnacle SEO and it differs from online reputation management.
Fake reviews problem is much worse than people know
Like a virus it infects all the major review sites, especially Google and Amazon.
Tripadvisor’s new ‘Review Hub’ lets restaurateurs manage reviews from multiple sources in one place
The subscription-based product can also be used to identify review trends across sites.
SMX Overtime: Here’s how multi-location brands can manage their local listings
Marketing strategist and SMX speaker Monica Ho explains what local businesses can do about duplicate listings and local franchise challenges.
7 reasons why you need to update your reputation management strategy in 2020
Whether repairing or proactively managing your reputation, prioritize a multi-pronged approach to build a positive impression for your online identity.
SMX Overtime: Managing Google My Business profiles, reviews and more
Local search expert Dan Leibson offers advice on how to manage GMB profiles and why it's important to implement a meaningful review system.
Study: Killing ‘review gating’ doesn’t hurt scores and grows overall volume
GatherUp's examination of internal data shows benefits of inclusive process.
TripAdvisor says it blocked or removed nearly 1.5 million fake reviews in 2018
Most of the fake reviews that are submitted (91%) are "biased positive reviews."
Search used when brands are unknown, but it’s direct navigation for existing customers
A new survey from Yext explores what content sources are more trusted and what's at stake in not paying enough attention to third party platforms.
Google My Business adds bulk review management
You can now save time and find reviews faster with this new Google My Business feature.
Review counts matter more to local business revenue than star ratings, according to study
Womply also found businesses claiming their listings on multiple sites generated 58% more revenue than the average.
Nextdoor emerges as a location marketing destination
Claiming pages and managing your reputation with customer ratings and reviews on this hyperlocal platform calls for a closer look from local business.