Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google steps up efforts to fight scams and fraud directed at SMBsMay 23, 2018 by Greg Sterling The company is filing new lawsuits, has developed tools and a stronger education program. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to outdo the PPC robots in shopping adsApr 11, 2018 by Frederick Vallaeys Contributor Frederick Vallaeys isn’t ready for Skynet to manage his PPC campaigns just yet and shares seven […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hijacking Google search results for fun, not profit: UK SEO uncovers XML sitemap exploit in Google Search ConsoleMar 27, 2018 by Michelle Robbins SEO wins bug bounty from Vulnerability Reward Program, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Keyword Planner update appears to be rolling out in the new interfaceFeb 22, 2018 by Ginny Marvin The latest version features streamlined workflows and reflects the design updates in the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Keyword infringement: Edible Arrangements files $209M trademark suit against GoogleFeb 19, 2018 by Greg Sterling While use of trademarked keywords has been allowed by courts, this case may be more complicated […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter broadens its AMP support to include analytics Dec 6, 2017 by Amy Gesenhues Twitter says the new AMP analytics feature will help distinguish page views happening on Twitter versus organic […]
This marks the second integration for the audience targeting pilot.
Bernstein analyst says that payments by Google to Apple this year might be worth as much as $3 billion.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: This script creates Google Slides with AdWords data to automate your presentation-makingAug 2, 2017 by Frederick Vallaeys Last week, Google announced they had added the Google Slides API as an Advanced […]
EPIC gets the basic facts wrong about the data being used in Google program.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Remarketing: The best-kept marketing secretMay 19, 2017 by Michelle Cruz Everything you need to know about an opportunity that’s not widely discussed in the industry — search remarketing on Bing. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s rocky road: Fake news, extremist videos & bad search results [Podcast]May 8, 2017 by Matt McGee In this week’s podcast, we discuss Google’s efforts to combat hyperpartisan and extremist content, […]
Any marketer will tell you that applying AI to Marketing is a hot trend right now and has the potential to disrupt the industry. Just last week, Oracle announced that it is delivering artificial intelligence across its customer experience cloud. Oracle’s announcement follows a long line of press releases from major marketing clouds such as […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google Assistant bests rivals for questions answered and overall accuracyApr 27, 2017 by Greg Sterling Cortana was second for questions answered, Alexa second-best for accuracy. What your paid search KPI […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic contentApr 25, 2017 by Danny Sullivan Google hopes to improve by better surfacing authoritative content and enlisting feedback about […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple expanding successful Search Ads to three new English-speaking marketsApr 19, 2017 by Greg Sterling Ads will begin serving in the UK, Australia and New Zealand on April 25. Google Home […]
MarTech is different in a couple of key ways that make it a must-attend experience for marketing leaders. MarTech is independent and not owned by a vendor. We don’t have axes to grind (or sales targets to meet) when it comes to any technology or platform. Speakers are selected based on their professional chops to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: After rare Google confirmation of on-site penalty, Natural News is back in Google’s indexFeb 28, 2017 by Barry Schwartz HealthNews.com confirms being reincluded in the Google index after being deindexed last […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Assistant to roll out across newer smartphonesFeb 27, 2017 by Greg Sterling The virtual assistant capability will soon be available on smartphones running Android 6.0 and 7.0. 5 ways you […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Merkle: Google Q4 search growth aided by changes other than ETAsJan 24, 2017 by Ginny Marvin Overall paid search growth remained steady in Q4. Separate device bidding among the drivers of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tweet Google an emoji & it will reply with local search resultsDec 7, 2016 by Amy Gesenhues Tweet an emoji to @Google and you’ll get an immediate reply that includes a […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Partner Program expands to agencies and technology partners, rolling out to more marketsNov 15, 2016 by Ginny Marvin Customers that meet certain engagement criteria can become eligible for program benefits. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says Penguin recoveries have started to roll out nowSep 28, 2016 by Barry Schwartz Have you been waiting two or more years to recover from your Penguin penalty? Google said […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Penguin doesn’t penalize for bad links – or does it?Sep 28, 2016 by Barry Schwartz You technically no longer need to use the disavow file to help fix your Google […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates Penguin, says it now runs in real time within the core search algorithmSep 23, 2016 by Barry Schwartz The latest announced release, Penguin 4.0, will also be the last, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google downplays the Google algorithm ranking update this week as “normal fluctuations”Sep 16, 2016 by Barry Schwartz Was there a major Google algorithm change this week? Many webmasters believe so. Google […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is Google showing fewer image boxes in its search results?Sep 15, 2016 by Barry Schwartz You are now 50% less likely to see the image box show up in your Google […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP now supports A/B testing and other experimentsAug 25, 2016 by Barry Schwartz Check out the new amp-experiments component that lets you easily test different variations of your AMP pages. Google […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Optimizing your internal link structureAug 24, 2016 by Dave Davies SEOs often focus heavily on accumulating inbound links, but don’t overlook links within your site. Columnist Dave Davies shares his guide […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Like Moz, Raven Tools refocuses on its first love: searchAug 18, 2016 by Barry Levine The Nashville-based company is releasing a rebuilt, standalone version of the most popular tool in its […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Moz trims product line to focus on search, lays off 28% of staffAug 17, 2016 by Barry Schwartz Moz, a company many SEOs have grown to love, announced they have made […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: KPIs for SEO: measuring SEO successAug 5, 2016 by Marcus Miller Wondering what metrics you should use to demonstrate value to your clients? Columnist Marcus Miller shares some of the most […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Merkle’s early data on expanded text ad CTRs: Results are mixedJul 29, 2016 by Ginny Marvin The agency looked at expanded text ad performance from both brand and non-brand traffic. Excited […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How your old content can help with SEOJul 28, 2016 by Tamar Weinberg Looking to get the most SEO value out of your content marketing efforts? Columnist Tamar Weinberg explains how […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 13 link opportunities to pursue now Jul 5, 2016 by Andrew Dennis Need some great link-building ideas? Columnist Andrew Dennis has them for you — with examples from major brands to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: True performance baselines & ROI for SEO without attribution modelingMay 31, 2016 by Chris Liversidge How do you determine your SEO program’s real performance, discounting the effects of seasonality, paid search […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google App for iOS gets AMP content & sports highlights in Now cards May 27, 2016 by Amy Gesenhues Google says today’s improvements for its IOS app will save users a […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps now with keyboard based navigation controls Apr 28, 2016 by Barry Schwartz Pan, zoom and find businesses on Google Maps without touching your mouse. How to help your sales […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds Merchant Center Feed Rules to make formatting shopping feeds easierApr 27, 2016 by Ginny Marvin A self-service tool to fix errors, add custom labels and more right in Merchant […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now you can capture Order IDs to mitigate double-conversion counting in AdWordsApr 19, 2016 by Ginny Marvin Filter out repeat visits to a conversion page from the same device with an […]