1.5 million chats reveal who uses ChatGPT and why
Large ChatGPT analysis finds global growth, a shrinking gender gap, and everyday tasks like writing and guidance driving most conversations.
Topic: PDF
Penske Media sues Google, says AI Overviews hurt revenue, traffic
Penske Media, owner of Rolling Stone, Billboard and Variety, says Google AI Overviews steal content, cut traffic and threaten media’s future.
Gating in an AI world: What to hide, what to show, and why
Invisible content earns zero authority. Learn how to unlock visibility without giving away your best assets.
How to create content that works for search and generative engines
Understand the key differences between search rankings and AI citations, and how to create content that performs in both.
Google Search Live video goes live and AI Mode uploads, Canvas and Lens in Chrome
Google announced a number of new AI features for AI Mode and Search Live today.
Top link building services to scale your SEO efforts
An extensive list of top link building services that can accelerate organic rankings and brand visibility.
AI search is booming, but SEO is still not dead
AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your strategy.
Chunk, cite, clarify, build: A content framework for AI search
AI search rewards clear, credible, well-structured content. Learn how to get yours surfaced, cited, and trusted.
Google Search Console URL Inspection tool: 7 practical SEO use cases
The URL Inspection tool reveals more than indexing status. Use it for live testing, debugging canonical conflicts, and more.
New Google AI Overviews data: Search clicks fell 30% in last year
Google search impressions are up, but fewer users are clicking through to websites, according to new BrightEdge data.
The ABCs of Google ranking signals: What top search engineers revealed
New DOJ exhibits reveal insights into how Google Search ranks content, Navboost, RankEmbed, and LLMs reshaping the future of search.
Integrating SEO into omnichannel marketing for seamless engagement
Here’s how SEO helps power a customer-first strategy, enhancing visibility and engagement across every touchpoint.
How to measure brand visibility in AI search (before you disappear)
Learn why good SEO practices—content, links, UX—still power visibility in AI search.
Why SEO fundamentals are 10x more important now
Bread and butter SEO tactics aren't optional anymore. They’re essential. Here's why and how to thrive in an AI-driven world.
Outsmarting Google Ads: Insider strategies to navigate changes like a pro
Google Ads is designed to work for Google. Here’s how to outsmart deceptive defaults, resist platform nudges, and optimize smarter.
Google AI Overviews rising in B2B technology, healthcare sectors
Google seems to be getting better at identifying niche experts and authorities – and citing them more often in AI Overviews.
13 digital marketing trends you should plan for in 2025
Key trends in AI, personalization, search optimization, and tech to deliver consistent, impactful brand experiences.
19 advanced Google search operators you need to know (and some we’ve said goodbye to)
Gain powerful insights to inform your marketing efforts. Use the following advanced Google search operators and commands to your advantage.
Google Business Profile’s AI-transcribed menu upload just got better
GBP now accepts multi-page PDF menus. Find out how this AI-powered update simplifies uploads, boosts accuracy and enhances restaurant SEO.
The ultimate guide to HTTP headers for SEO
Learn what HTTP headers are, how they influence website performance and security and best practices for optimization.
Decoding Googlebot crawl stats data in Google Search Console
Dive into the lesser-known Crawl Stats reports, plus how to monitor Googlebot activity and identify actionable insights for enterprise sites.
Digital ad prices rise across channels as performance holds steady
Despite costs increasing, conversion rate has remained steady, with advertisers making the most of the latest Google and Meta tools.
New Google Business Profile AI tool creates a menu from an image
Learn how Google's AI-powered feature helps you create a detailed menu from a photo, along with its benefits and limitations.
7 strategies to maximize your AI-powered search market share
Navigate the new frontier of AI-powered search and equip your brand with essential strategies to thrive today and beyond.
How Google harms search advertisers in 20 slides
The U.S. Department of Justice hammered Google over search ad price manipulation and more in its closing statement on search advertising.
PPC Survey: AI a top priority but causing concern, trust in Google Ads down
A new survey gives us a detailed look at what PPC experts are most worried about and how they feel about different platforms and features.
Pinterest shares algorithm insights as it shifts focus to non-engagement signals
The platform warns that relying too heavily on engagement signals to rank content can result in a poor user experience.
Why the exact match keyword type in PPC is still relevant today
Explore the synergy between exact and broad match keywords to harness machine learning while maintaining control over your ad campaigns.
Google releasing massive search quality enhancements in March 2024 core update and multiple spam updates
The Google helpful content update is now part of the core update; all of this leading to a 40% reduction in unhelpful content within search.
Local search in 2024: Key trends and tactics for marketers
Location-based businesses must focus on five areas – discovery, relevancy, experience, engagement and conversions – to drive impact today.
Google revamps SEO Starter Guide to focus on a starter audience
The Google SEO starter guide also has been significantly cut down and shortened. Here's what's changed and why.
Humans prefer AI-generated copy, survey finds
The survey of 700 U.S. consumers found that AI-generated content was preferred by humans more than human-generated content.
Modern SEO: Packaging your brand and marketing for Google
Shift from a siloed SEO plan to an integrated branding and content strategy that clearly communicates your value to users and search engines.
GPT-4 vs. Google Cloud: Performance comparison on 9 SEO tasks
GPT-4 isn't the be-all for SEO automation. Compare its performance to Google Cloud's APIs for text analysis, content transformation and more.
SearchBot December update: User samples and new prompts
See what's new in Search Engine Land's generative AI chatbot, SearchBot, including 36 new prompts and prompt libraries.
Automated SEO reporting for clients: The agency’s guide
In this step-by-step guide, you’ll learn how to leverage automated SEO reports to strengthen your client-agency relationships.
7 must-see Google Search ranking documents in antitrust trial exhibits
Learn Google's three pillars of ranking, the important role of end user data – how people interact with search – and more.
Ex-Google Search head worried his team was ‘too involved with ads’
Google declared a Code Yellow in 2019 when it looked like the company might not meet quarterly search revenue goals. Ben Gomes had concerns.
Report: Generative AI violates copyright law, rights of news publishers
News publishers are concerned that AI answers will replace Search traffic, leading to less revenue, lost jobs and other damages.
5 useful GA4 dashboards for local SEO
Wondering where to go in GA4 to gather local SEO insights? These dashboards are key to developing an effective strategy.