SearchCap: The Day In Search, July 16, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Coke Vs. Pepsi Challenge: Who Redirects Better?Both Coca-Cola and Pepsico have seen fit to set up redirects on their homepage URLs—a very common practice among commercial websites. Classically, search optimization […]
Barry Schwartz on July 16, 2007 at 2:48 pm | Reading time: 6 minutes
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
-
The Coke Vs. Pepsi Challenge: Who Redirects Better?
Both Coca-Cola and Pepsico have seen fit to set up redirects on their homepage URLs—a very common practice among commercial websites. Classically, search optimization experts have advised clients that if their sites perform redirects on pages, they should use only server-side redirection, and it should ideally be a 301 redirect… -
See Google Results From Any Country With Firefox Extension
RedFly Marketing developed a Firefox extension that enables you to see Google search results from any country. It is well known that Google will change the search results for a keyword phrase based on the country you are searching in. This new Firefox extension easily allows you to see the… -
Microsoft adCenter Adds Negative Keywords To Campaign Level
Microsoft announced that they now are allowing advertisers to use the negative keywords feature at the campaign level. This way, you can apply a negative keyword to all the ad groups within the campaign, as opposed to adding the negative keyword to each and every ad group…. -
SuperPages Taps 1-800-Free411 For Mobile Distribution
Jingle Networks’ 1-800-Free411 and Idearc’s SuperPages have announced a distribution deal whereby SuperPages advertisers and will be accessible to Free411 callers. This is significant for both companies. It gives SuperPages strong mobile distribution for its advertisers, as part of a larger local search network. It also provides Jingle Networks with… -
Google Sitemaps Offers New Warnings Within Webmaster Central
The Google Webmaster Central Blog announced new warning notifications that are now being displayed to Google Sitemaps with minor problems. Previously, Google showed any problem, be it large or small, as an error. Now small issues that are “confusing or inaccurate” are considered “warnings” and large issues that render your… -
Google Places Graphical Ads On Search Results Page
I reported at the Search Engine Roundtable on a WebmasterWorld thread that shows Google is showing a graphical ad for the search jason bourne…. -
Local Is Social By Definition
Several years ago I was having lunch in a restaurant in New York with a couple of Yahoo executives, discussing the challenge of motivating people to rate local businesses. Yahoo was way ahead of the online curve back then, although now ratings and reviews of local businesses are seemingly… -
The Link Saboteurs, And Why They Will Ultimately Fail
There’s an interesting thread over at SEOmoz about how some unscrupulous marketers will try to sabotage a competitor’s web site by engaging in social media communications and link seeding/spamming tactics that they hope will spark a rash of bad publicity, and maybe even trigger some sort of rankings and/or… -
Ask.com: Today’s Google Free Alternative
Today’s the day we’re encouraging people to try Ask.com as part of our Google Free Fridays in July. But why is it happening on a Monday? Because I’m a day behind, as I explained last Friday. Shush, you! What’s that? Why do we hate Google so much to be promoting…
Search News From Around The Web:
Applications & Portal Features
-
Google
Sidebars, Google Operating System -
Add Color to
Your iGoogle Page, Google Blogoscoped -
Download
Published Documents and Spreadsheets, Google Operating System -
Cookies:
expiring sooner to improve privacy, Google Blog
Business Issues
-
Google
wins another copyright case, News.com -
Umdum
Web Directory Acquired by Aviva, Search Engine Journal -
Yahoo hires first
NZ employee to push Panama, Stuff.co.nz -
European
content regulation and the Audiovisual Media Services Directive,
Google Public Policy Blog -
Google
hotly denies deception over links, Telegraph -
Another
Googler Leaves Google, Googlified -
Reports
On Google And Yahoo In Talks To Acquire Rediff Are Baseless,
contentSutra.com -
ValueClick
to Buy MeziMedia, Forbes.com
Local, Maps & Mobile
-
Encompassing
the Globe, Google Earth Blog -
Real
estate information from Yahoo and Google, San Jose Mercury News -
5
Quick Ways To Optimize For Local Search, Search Engine Journal
Paid Search & Contextual
-
Getting
an AdSense Account Banned, Irish Wonder -
Paul Buchheit
on Gmail, AdSense and More, Google Blogoscoped -
June
2007 Paid Search Market Share: Google, Yahoo, Microsoft, Rimm Kaufman -
Online
Video Ads: Just Wait, BusinessWeek -
Google
PPA…Not So Great, PPC Discussions -
Yahoo!
Publisher Network Suffers Major Ad Serving Slow Down, Search Engine
Roundtable -
Google
writes a bad check at mobilejones, Adsense Nonsense 2.0 -
Are Google
AdSense Publishers Gaming Google Pay Per Action?, Search Engine
Roundtable -
Boosting
CTRs in a Search Fragmenting World, Search Engine Watch
Searching
-
Disagreeing with Dr. Nielsen:
Google’s Dynamic Search Box, SEO By The Sea
SEM Industry
-
Andy Beal q & a,
Mimasm -
Search Engine Marketing is
Bogus for Sites That Simply Don’t Function, Cre8PC -
Win
A Date With Lisa Barone, Evil Green Monkey -
Introducing
the “Sphinn Effect”, Small Business SEM -
Danny
Sullivan launches social news site, E Consultancy -
Sphinn
– The Social News Site Every Search Marketer Should Be Using, SEOmoz -
is
searchengineworld.com cloaking backlinks, DaveN
SEO & SEM
-
When
Google loses interest in your content, SEO Buzz Box -
SpyderTrax
3.0 Beta 1 PHP: Track Good Bots + Block Bad/Scraper Robots, Darrin
Ward -
Does Googlebot
Index Faster When Integrating Google Custom Search?, Search Engine
Roundtable -
Google
Webmaster Link Tool July 2007 Update, Search Engine Roundtable -
Conspiracy
Theory Friday: Is Yahoo Tracking SEOs via Site, Threadwatcher.com
Social Media
-
LinkedIn
Traffic Up 323% in Past Year, Users More Likely to be on Gmail,
Hitwise -
Google
Reader + Facebook Application = Digg killer?, Scobleizer -
The
ABCs and 123s of Social Networking Sites, Dazzlin Donna
Video, Music & Image Search
-
Google’s
Picasa Being Used by Nigerian Bank Scammers!, Marketing Shift
Other Items
-
Xinu:
More Stats For Any Site, Techcrunch -
Google Alerts for New Results
from Old Searches, SEO By The Sea -
Penguins,
We Have Google Desktop Now!, Googlified -
Doodle: Bastille
Day, Googlified -
Google’s
Evolution as Seen on Wikipedia, Google Operating System -
Google
Analytics: adding search engines, Joost deValk -
A
Study in Contrasts: Yahoo and Google, New York Times Blog
Hot Items From Sphinn:
- A Letter to the Women of SEO
- Sphinn – The Social News Site Every Search Marketer Should Be Using
- Linking to Wikipedia is lazy and a disservice to someone else who really deserves the link!
- Search Engine Marketing is Bogus for Sites That Simply Don’t Function
- Tips On Using Sphinn
- New! Sitemap Warnings Offered By Google Webmaster Central
- Sphinn Bookmarklet
- Jakob Nielsen On The Future Of Search
- What’s The Weirdest Thing You Rank For?
- Do A Press Release That You’ve Sneezed
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