This day in search marketing history: March 12
Go inside a Google search quality meeting, plus: Google core search ranking algorithm update, how Google prices and ranks ads and more.
Topic: Performics
Microsoft Advertising rolling out experiments A/B testing tool globally
Here's what you need to know to get started with Microsoft Advertising experiments.
Bing Ads brings 3D ads to Search with Samsung
Users can interact with the desktop ad format to inspect product features and details.
Bing teams up with Intent Lab to add deeper AI-powered insights to search
The partnership aims to provide deeper insights to help marketers align their messaging with the customer journey.
SearchCap: Bing augmented reality & Quora targeting
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Augmented reality artist creates sculptures using Bing searchSep 21, 2018 by Chris Sherman At the Annual Bing Agency Awards in New York City on Thursday, guests were asked to input random […]
Spark Foundry takes home Bing’s 2017 Agency of the Year & Innovator of the Year awards
Hosted by the Daily Show's Trevor Noah, Bing's 2017 Agency Awards event celebrated "the practice of search" by recognizing key executives and agencies.
Google AdWords Smart Annotations Test Continues To Roll Out
Google has been expanding testing for the new Smart Annotations over the past few weeks. Smart Annotations automatically pull information from an advertiser’s landing page in an additional line of text in their ads. Google hasn’t made an official announcement, but AdWords reps have been reaching out to notify their clients of the roll-out. Nilaye […]
SearchCap: The Day In Search, February 24, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: DoubleClick Search Adds Integration With Channel Intelligence For Product Feed Management Google announced Monday that Channel Intelligence’s feed management and optimization capabilities will integrate with the DoubleClick Search Commerce Suite. Performics […]
DoubleClick Search Adds Integration With Channel Intelligence For Product Feed Management
Google announced Monday that Channel Intelligence’s feed management and optimization capabilities will integrate with the DoubleClick Search Commerce Suite. Performics is piloting the integration for “a major retail client”. “We’re really excited to team with Channel Intelligence and DoubleClick Search to optimize and fully integrate the search experience for our retail brands,” says Eric Papczun, […]
US Search Awards Names Search Engine Land Best Blog Of 2013
Last night, Search Engine Land had the honor of being named Best Blog of 2013 by the US Search Awards during the first annual search awards event hosted in Las Vegas. The ceremony was held in association with PubCon and recognized leading organizations, agencies and individuals in the search industry. With more than 22 different […]
DoubleClick Search Tools To Migrate To Enhanced Campaigns Now Out Of Beta
The custom toolset Google designed to help DoubleClick search users migrate to enhanced campaigns has come out of beta. The tools are designed to guide users in identifying similar campaigns that target different devices and merge them into one enhanced campaign in five steps: Identify campaigns for merging: Analyze your current AdWords campaigns and automatically generate a list […]
SMX West 2013: Up Close With Product Listing Ads
Up Close With Product Listing Ads Presentations from SMX West, March 2013 Think understanding quality score for ads is challenging? With Google’s introduction of Product Listing Ads (PLAs) the success of your ad is now even more complicated. Beyond optimizing your CPC bids based on keyword, match type, device, time of day, day of week […]
Last Year’s Top 3 U.S. Search Marketing Agencies Continue To Lead In 2013 Report
Every year, Ad Age ranks the top performing U.S. search marketing agencies based on the previous year’s U.S. and worldwide revenue. This year, the top three agencies held their 2012 report rankings, with iCrossing, 360i and iProspect coming in at No. 1, 2, and 3 on the list of largest U.S. search marketing agencies. 360i […]
iCrossing Tops Search Agency Revenue Rankings In Ad Age
New York-based iCrossing, a division of Hearst Corporation, tops the latest Ad Age list of top 25 search marketing agencies by revenue released today. (Link is available to subscribers only.) The agency brought in $105 million in search-related revenues in 2011, up 13.6% from the previous year. Rounding out the top five were Dentsu’s 360i, […]
Google “Comparison” Units Get New Look; Change Highlights Paid Inclusion In Some Vertical Search Areas
Google has had what it has called “comparison ads” for some time, but these comparison units are getting a new look in Google’s search results beginning today. Google hopes the change will better explain to searchers that comparison listings come from companies it has a commercial relationship with. It also highlights how three Google search […]
SearchCap: The Day In Search, April 18, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 8 Products That Might Be On Yahoo’s Chopping Block Yahoo’s product teams are officially on notice. Shortly after announcing Q1 earnings yesterday, new Yahoo CEO Scott Thompson dropped a bomb during […]
The Most Destructive Lie In Search Marketing
The biggest lie in search marketing is that paid and organic search are separate channels. From the customer’s perspective, paid and natural search are nearly identical. In fact, according to this study done by Performics last year, around a third of all searchers don’t even know the difference between a paid and a natural search listing. This […]
Enterprise Web Analytics Tools 2013: A Buyer’s Guide
Table of Contents Section I: Scope and Methodology Section II: Enterprise Web Analytics Market Overview Section III: Web Analytics Market Trends Section IV: Enterprise Web Analytics Tool Capabilities Section V: Choosing an Enterprise Web Analytics Tool Section VI: Vendor Profiles "Enterprise Web Analytics Tools" editorial team: Advisory Editors: John Lovett, Senior Partner, Web Analytics Demystified […]
Mobile Traffic To Retail Sites To Hit 15% During Holiday ’11
More evidence of the growing importance of mobile comes this time from IBM, which predicts that “an unprecedented 15 percent of people in the U.S. logging onto a retailer’s Web site are expected to do so through a mobile device.” This is based on data analyzed by IBM and collected from the 500 leading US […]
SearchCap: The Day In Search, October 27, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdSense Publishers Get Display Reporting By Network Google has long allowed approved third-party networks to serve inventory into its AdSense display network, and now it says publishers will begin to get […]
Performics: Mobile To Drive Almost 20% Of Paid Search Clicks In December
Performics is anticipating mobile to be a significant platform in holiday shopping for US consumers. The firm said that “Google search clicks from mobile devices are now 14.2 percent of all search clicks.” Performics expects the paid clicks coming from mobile to grow to 17.3 percent this December. For its part, Google has projected that […]
SMX Advanced 2011 Video: Mega Session: SEO Vets Take All Comers
Mega Session: SEO Vets Take All Comers Presentations from SMX Advanced, June 2011 This PowerPoint-free panel is made up of veteran search engine optimization experts taking questions on SEO issues. Put your biggest challenges to them and come away with solutions. [flv:https://searchengineland.com/video_assets/advanced11/ppt/Mega-Session-SEO-Vets-Take-All-Comers.flv 364 264] Moderator: Danny Sullivan, Search Engine Land Speakers: Alex Bennert, In House […]
SearchCap: The Day In Search, July 19, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Testing URLs Above Descriptions In AdWords Google is testing a variation on AdWords display that has the URLs shown above the two lines of description, but under the headline. Representatives […]
Mobile Now 12 Percent Of All Paid Search Impressions
Earlier today Performics reported another mobile search milestone: “mobile paid search traffic is now 12% of all paid search impressions (mobile + desktop), while mobile clicks are about to cross the 12% threshold.” The search-marketing firm based this report on aggregated client data from 1H 2011. Mobile by itself, excluding tablets, is about 10 percent […]
comScore: the iPad Owns 97 Percent of US Tablet Traffic
As part of its new “device essentials” data product release comScore put out some interesting comparative findings about web traffic patterns from a broad array of mobile devices, including smartphones and tablets. But among tablets we’re really only talking about the iPad. According to comScore, the iPad represents “89 percent of tablet traffic across all […]
SMX Advanced 2011 Slide Video: The SoLoMo Revolution: Social Media, Local Search & Mobile Search Collide
The SoLoMo Revolution: Social Media, Local Search & Mobile Search Collide Presentations from SMX Advanced, June 2011 For the first time, web-enabled mobile devices like smartphones and tablets are outselling computers as people increasingly want to be online everywhere. Kleiner Perkins internet visionary Mary Meeker has deemed the next five years as the era of […]
SearchCap: The Day In Search, April 28, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Q3 2011 Earnings: Search & Online Up 14% In Revenue But Still Losing Profits Microsoft announced their 3rd quarter earnings, beating Wall Street expectations. They reported $16.43 billion for the […]
Performics: Mobile Impressions Cross 10 Percent Threshold
Earlier this year Performics predicted that mobile search would soon reach 10 percent of all the search impressions its clients were seeing. Today the firm said that “mobile impressions accounted for 10.2 percent of all paid search impressions (desktop + mobile).” The company also said that mobile now represents 9.8 percent of paid clicks. It […]
Google: 50 Percent Of Those Exposed To Mobile Ads Took Action
Google today released findings of a smartphone-user study that the company did with Ipsos OTX at the end of 2010. The sample consisted of 5,000 US adults who owned a smartphone and accessed the mobile internet. Most of the findings reinforce other studies that show how widely people now rely on smartphones across a spectrum […]
SMX West 2011 Slide Video: Ask The SEOs
Ask The SEOs Presentations from SMX West, March 2011 You’ve heard the lingo: PageRank sculpting, duplicate content penalties, canonical tags, sitemap structure, nofollow… and most recently a lot about the potential impact of Google Instant. In this session, you can ask questions and get direct answers from engineers from Google, Microsoft and the other search […]
SMX West 2011 Slide Video: Mobile Search Ads
Mobile Search Ads Presentations from SMX West, March 2011 Haven’t done mobile search ads yet? You’re missing out on a growing market! eMarketer predicts that mobile ad spend will surpass $6.5 billion in 2012. Google CEO Eric Schmidt has said that “mobile will be a larger business than the PC-Web,” likely a primary reason Google […]
Mobile Search Use Stats: Big At Home, When Watching TV, While Running Errands
For those who believe that mobile search is just done by users “on the go,” guess again. A series of research reports and findings have come out over the past couple of weeks that show heavy smartphone and mobile search use also happens at home and even while other devices are being used, such as […]
Big Mobile Data Dive From SMX West
I moderated the three mobile sessions on mobile at SMX West earlier this month: Mobile Search Ads, Location Services: The New Local Search? and Mobile Apps. A ton of great advice, stats and data came out of these sessions; you had to be fast to get it all. For those who weren’t fast enough or […]
SearchCap: The Day In Search, November 17, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Makes Deal To Scan Some French Books While a US court is still deciding the fate of the Google book scanning settlement, the company has announced a deal with the […]
SMX East 2010 Slide Video: Maximizing YouTube Visibility With Organic SEO
Maximizing YouTube Visibility With Organic SEO Presentations from SMX East, October 2010 YouTube is the leading online video destination, which makes it in turn the leading video search engine (and by some measures, the 2nd or third search engine overall). YouTube content is also widely distributed in search results elsewhere, including those of its owner, […]
SMX East 2010 Slide Video: It’s Not Multichannel Marketing If You Don’t Include Search
It’s Not Multichannel Marketing If You Don’t Include Search Presentations from SMX East, October 2010 We all know multichannel marketing – reaching customers through multiple avenues such as a retail store, website, catalogue, or direct personal communications via snail mail, email or text message. But what about search? If you’re not engaging through the search […]
SearchCap: The Day In Search, October 27, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Going Places? Bing Maps Optimizes Your Trips Bing has added a new tool to its Bing Maps App Gallery — a tool that aims to optimize road trips when you have […]
SearchCap: The Day In Search, October 20, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Demands Speed—Do You Need A Content Delivery Network? With Google upping the ante on speed of delivery as a factor in relevance ranking, even medium to smaller sites may now […]
SMX Advanced 2010 Slide Video: What You Don’t Know About You Tube
What You Don’t Know About You Tube Presentations from SMX Advanced Seattle, June 2010 What’s one of the biggest search engines on the web? YouTube. What feeds much video content directly into the top results of the web’s largest search engine, Google? YouTube. Already feel you’re rocking along just fine with YouTube? Our panel seeks […]
SMX Advanced 2010 Slide Video: Targeting The Search Funnel
Targeting The Search Funnel Presentations from SMX Advanced Seattle, June 2010 Most people don’t do a search and immediatley buy from a web site. They often research a product over days, weeks or even months, using different search terms from search session-to-session. The panel looks at the search funnel, as Google’s new tool recently renamed […]