Facebook Ad Tactics For Search Marketers Not advertising on Facebook? You’re missing out on potential traffic from the second largest website with more than 350 million unique users. Facebook’s self-serve image and text-based ads let you advertise your own web page or even your own Facebook page or event. They also offer a way to […]
Yahoo was the first of the major search engines to use search query data to inform and influence subsequent display ad serving. However, as Magnetic CEO Josh Shatkin-Margolis pointed out to me, that only works within the Yahoo network, not across the broader internet. He would know, having worked as a Director of Engineering at […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Pitches Benefits, Ease Of Using Google Maps Google’s outreach last week was all about Street View. This week it appears to be Google Maps’ turn in the spotlight, thanks to […]
Yesterday Microsoft and French advertising holding company Publicis Groupe announced that the latter was buying agency Razorfish. Razorfish came to Microsoft as part of the $6 billion aQuantive deal, the largest acquisition in Redmond’s history. As part of the deal Publicis will give Microsoft 6.5 million shares, amounting to a roughly 3 percent stake in […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s Impact: 3 Things Search Marketers Need To Know Bing has made a splash in the media recently – but now that the hype has faded, what will be the real […]
Microsoft Pitches Razorfish Deal to Big Agencies via the Wall Street Journal reports Microsoft is finally looking to sell off Razorfish, something we have been asking them to do since they acquired them. Google sold search marketing firm Performics a while back, mostly due to the conflict of interest in Google running an unbiased search […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Link Builder’s Guide To Analyzing SERP Dominators For Link Opportunities This article walks you through the tools, processes and strategies for identifying the most powerful players in your keyword space […]
In this session, a look at how branding interacts with search. How do those searching by brand differ from those searching for generic products? How can branding support search? How can search improve branding? These issues and more. Click the play button below to begin listening to this podcast. [audio:https://searchengineland.com/audio_assets/west09/SearchandBranding.mp3] Moderator: Sara Holoubek, Consultant, Columnist […]
The economic Grinch is threatening to steal Christmas this year, but there are some things local businesses can do to avoid getting coal in their stockings this holiday season. Here are three tips for punching up your online local marketing presence, just in time for Black Friday and the Cyber Mondays to follow.
You may have heard the story about how the band Journey found a replacement for their lead singer on YouTube. Videos of Arnel Pineda performing Journey covers in the Philippines were uploaded to YouTube by Pineda’s friend in February of 2007. These videos caught the eye of Journey guitarist Neil Schon, who happened to be […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
AdAge reported that Microsoft and mega-agency WPP have restarted talks that may result in the sale of Interactive agency Avenue A to the latter. Avenue A was part of the $6 billion deal for aQuantive that also included Atlas and the DrivePM ad network.
During the 2008 Beijing Olympics, NBCOlympics.com is streaming 2,200 hours of exclusive live Olympic video, as well as over 3,000 hours of replays. This content is housed exclusively on the NBC site. Users can search NBCOlympics.com to watch their favorite highlights or catch something they may have missed. But can hungry Olympic video fans find […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SmartMoney reports that Google has sold off the search marketing division of DoubleClick, Performics, to a French company named Publicis Groupe. When Google purchased DoubleClick, they acquired Performics with it. Google promised to sell off the Performics division, due to the conflict of interest in owning such a company. Today, they sold it to Publicis […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
In a previous article titled New Online Video News Search Study – Is the Business Case Made?, I discussed a DoubleClick Performics study that looked at how consumers interact with online video news, how they use search in the process, and their desire to see more video search results on the mainstream search engines. To […]
Below are Search Engine Land’s 10 most popular stories from March 2008:
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google to Lay Off About 300 at DoubleClick from the New York Times reports that Google will be firing about 300 employees at DoubleClick. The layoffs will cut down the American division of the company by 25 percent (DoubleClick currently employs about 1,200 people). Google has not yet confirmed these layoffs. In very related news, […]
Last month, I did an open letter to Google wishing they’d quickly sell off Performics, to avoid the conflict of having a search marketing firm that works to improve results on Google’s own search engine. Well, thank you Google! They’ve acted far more quickly than I would have hoped for, announcing today that the company […]
Happy April Fools Day! April Fools can be a fun but scary day for news reporters like myself. On one hand, we get to make up stories and fool people into thinking they are real. On the other hand, we have to determine which news stories are real and which are fake and not be […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
At long last, Google owns DoubleClick. In doing so, the company has done something else that many people would have never believed possible. Become an SEO. That’s right — Google’s in the SEO business now, selling services through DoubleClick’s Performics to people who want to rank well on — um — Google. Conflict of interest? […]
Our newest Search Engine Land column, Video Search, launches today. Video Search looks at how search engines index videos, and explores the unique search engine optimization techniques that can make videos visible in search results. Our video search columnists are: Grant Crowell, CEO and Creative Director, Granttastic Designs Bob Heyman, Chief Search Officer, Mediasmith Eric […]
Each month, I compile Search Month — a recap of all the stories that have happened relating to search, categorized by topic. I thought it would be fun to take all the Search Months over the past year and produce this edition of Search Year 2007. It was far more work than I imagined, but […]
“Black Friday,” the day after Thanksgiving, is the biggest shopping day of the year for U.S. brick-and-mortar retailers. But, for each Monday after Black Friday, consumer searches spike up on the internet and online retail websites enjoy their highest traffic and associated sales of the year. Search engine use is directly impacting businesses during this […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
One month ago I mused about possible impact of Google’s DoubleClick acquisition on SEM agencies and bid management tool vendors. This week’s Microsoft acquisition of aQuantive sheds an interesting new light on the situation. As I reported, DoubleClick (and now Google) sells a powerful PPC bid management system called DART Search. Features include one-screen management […]
I wrote before about the inherent conflicts of both Google and Microsoft potentially owning firms that do search marketing. Since Microsoft is now back on track to join Google in doing this, I can’t help myself. Let’s have some fun. From a future Google help page (apologies to the existing help page):
A day after 24/7 Real Media was acquired by WPP, Microsoft announced plans buy digital ad firm aQuantive, which owns Atlas and Avenue A | Razorfish, for $6 billion in cash. It is apparently the biggest acquisition in Microsoft’s history.
Yahoo said it would acquire an ad network yesterday, in reaction to Google’s plans to expand its own ad network by acquiring DoubleClick. Now in One Giant Leap, the New York Post reports rumors that Microsoft might want to buy ad management company 24/7 Real Media. What’s wrong with this picture? The same thing wrong […]
Let’s just get it out there: it appears that Zunch Communications, a Dallas-based SEM, has filed for bankruptcy. While some might call this an isolated incident, some speculative minds suggest that a correction is on the horizon for SEM agencies. Indeed, Searcharazzi is dumbfounded by the hundreds of firms that have grown and multiplied during […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Many have wondered if it’s a conflict for Google to keep the search marketing-focused Performics division of DoubleClick as part of Google’s planned DoubleClick acquisition, since it would seem odd for Google to own a firm with an interest in helping people rank well on Google. Kris Jones of Pepperjam has the latest statement from […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Google Buys DoubleClick for $3.1 Billion from the New York Times has news that Google has reached an agreement to buy DoubleClick for the sum of $3.1 billion. There was speculation in the past that Google and DoubleClick were in talks, so now that has been confirmed. With this purchase, Google now has access to […]