Topic: Portland

Google Markets HotPot In Portland & Breaks Its Own Rules On Local Reviews

Google is launching a new campaign in Portland, Oregon, today that’s designed to promote HotPot, the company’s recently announced service that invites users to review local businesses and then feeds those reviews into Google Places. The marketing is clever and the benefits for local businesses seem obvious, but there’s a problem: Google is breaking its […]

SearchCap: The Day In Search, December 9, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: First Day Review: The Google Chrome OS Cr-48 Notebook My Google Chrome CR-48 Notebook has just arrived. For my first day with it, I decided a good torture test would be […]

SEO

Seven Questions For SEO Pioneer John Audette

I wasn’t that well-versed in John Audette’s contributions to the SEO industry before meeting and chatting with him recently at the Bend WebCam search conference. During the “History of SEO” session that concluded the festivities, each of the panelists that worked with John back in the mid-90’s universally praised his professional guidance and acknowledged his […]

Social Engagement: Making Content Interactive

Last year, I wrote an article, Using Infographics in Social Media to Promote Content and Visualize Data; it discussed taking data and visualizing it in an aesthetic manner to attract more votes, bookmarks, and links from the social media sphere. This year, I want to discuss taking it a step further. “Engagement objects“, as defined by […]

Google Now Collecting Local Reviews From Non-Traditional Sources

In order to increase the volume and coverage of reviews on its Place Pages, Google is now apparently looking beyond the range of traditional review sources to new, non-traditional sites (e.g., blogs, articles, etc.). Mike Blumethal has written a lengthy post on the subject. As Mike points out this could potentially complicate the emerging area […]

Google Mulling Several Ways To Integrate Ads On Maps

A number of articles appeared that speculate about or discuss ads on Google Maps (PC and mobile) now and in the future. Google Maps is one of Google’s most successful and valuable properties — arguably even more so in mobile — and the company is going to be both careful and thoughtful about how it […]

Google Flu Shot Locator Shows Where To Get Vaccines Near You!

Looking for where to get a seasonal flu shot or that hard-to-find vaccine against H1N1 swine flu? Google has a new flu shot locator that can help. When the locator loads, you many need to manually enter your location. Do so using the “Change Location” option: After doing your search, a red needle icon shows […]

SearchCap: The Day In Search, June 11, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Images Quietly Adds Creative Commons Filter A couple weeks after Yahoo Images added the creative commons search filter, Google quietly added their own to Google Image Search. The option is […]

SMB’s Need More “Local” Outreach

(Business owners, if you’re looking for actionable advice, skip to the end) I spoke at a local Chamber of Commerce here in the Portland area last week, giving a brief presentation on the fundamentals of SEO. Unlike a previous event I’d attended just three months ago in eastern Washington, about 75% of this audience had […]

A Business Idea For Joe The Plumber: HyperLocal Blogging

The 2008 election is over and so, in all likelihood, are Samuel J. Wurzelbacher’s appearances on cable news shows. Wurzelbacher, better known as Toledo’s own “Joe the Plumber,” gained national celebrity, of course, as the symbolic everyman both presidential candidates hoped to reach with their economic messages. Joe’s 15 minutes of fame are about up […]

Multiplatform Yellow Pages Usage On the Rise

Having just wrapped up one of our most successful Yellow Pages Association annual conferences, one thing is clear: Our industry has been able to navigate all types of business climates and has evolved to meet current and future market needs. Recent data from the 2008 Yellow Pages Association Industry Usage Study, conducted by Knowledge Networks/Statistical […]

Google Transit Coming To New York Metropolitan Area

Google May Start New York Transit Guide to Boost Ads from Bloomberg reports that Google Transit will soon support the New York/New Jersey metropolitan area. Currently Google Transit covers about 15 U.S. cities including Burbank, Humboldt County, Orange County, San Diego, Tampa, Honolulu, Duluth, Las Vegas Monorail, Reno, Eugene, Portland, Pittsburgh, Austin, Dallas and Seattle. […]

Q&A With Microsoft Live Search General Manager Derrick Connell

It’s hard to believe, but it’s already been more than a year since Microsoft Live Search launched. At the time, I remember being impressed with the functionality of the product, and thinking to myself, “this ought to heat up the game some—it’ll be interesting to see how the competition responds.” Well now that Live Search […]

Live Search Maps Adds New Features And Firefox 3D Support

Microsoft added a range of new features to Live Search Maps, including Firefox support for Virtual Earth 3D. Some of the new capabilities are live right now, and some are going live later today. Below is a list of the new tools and features and their descriptions from the distributed press materials.

Upcoming Search Marketing Events: March-April 2007

Got some time on your hands? Want to get out and meet people, talk search marketing or improve your search marketing skills? There are plenty of upcoming events if you’re wanting to get out and learn more. Below, a rundown on some of the conferences and training events happening in the next two months.