COVID-19 upheaval is actually speeding up some PPC campaigns [Video]
Less red tape and shifting priorities have resulted in much shorter buying cycles for some B2B businesses, PPC experts say in this clip from Live with Search Engine Land.
Topic: Pay-per-click
Replay: Digital commerce panel on Live with Search Engine Land
The panel discussed digital commerce marketing in the time of COVID-19 and how commerce marketers' channel strategies are evolving
CPC vs CPM Tester
CPC campaigns are an effective and easy to understand method to drive traffic to a webpage. Once you know where to find clicks, however, CPM campaigns can often become a more cost-effective solution. The trick is finding this tipping point where running a CPM campaign will get you the same/more clicks for less money than […]
Marketers surveyed say they would choose Google Ads over SEO if they had to
A separate but thematically related survey found that only 30% of SMB owners had an SEO strategy.
SMX Overtime: How to manage and optimize B2B accounts
PPC pro and SMX speaker Tim Jensen offers guidance on the effectiveness of specific channels for a B2B audience and types of assets to focus on by channel.
Next up: PPC experts join Live with Search Engine Land
We'll discuss how everyone is doing/adapting to new circumstances, what experts are seeing and advising right now and about expectations and advice for the longer-term.
Live with Search Engine Land: Local SEOs talk ‘buggy’ Google My Business, COVID-19
Search Engine Land's Greg Sterling hosted an hour-long discussion with leading local SEOs to talk about how local or multi-location businesses are coping with the economic and human effects of COVID-19.
9 of the best SEO tools you can try for free
Free trial is a great way to get acquainted with pricey SEO software. So here's a list of SEO tools you can try out before spending money.
More PPC advertisers pause campaigns amid coronavirus upheaval
For many marketers, last week was a tipping point as the U.S. grappled will coronavirus measures.
Coronavirus disrupts search, digital ad budgets
With ad spend expected to fall in many sectors, media buyers share what they're seeing on the ground.
Video: Ginny Marvin, our Editor-in-Chief, on the Periodic Tables of PPC
We also chatted about her career, PPC versus SEO, natural language in search and some controversial topics in Google Ads.
3 tips for optimizing paid social campaigns for seasonality
How retailers can make their seasonal social ad dollars go further.
An agency veteran goes in-house to help build and lead a new PPC team
T-Mobile's Natalie Barreda shares insights on bringing PPC in-house -- and advice for building strong agency relationships.
Video: Chris Boggs on experience in the SEM industry
This former US Marine built a professional career in SEO and SEM while giving back to the community.
5 takeaways for marketers from Google’s Q4 2019 earnings
YouTube disclosures finally shed some light the video giant's advertising trend.
How to get client buy-in to try new PPC tactics
Walk into your conversation with a clear plan including budget, testing timeline and KPIs along with case studies and competitor information when possible.
Will the Discover feed be Google’s next cash cow? What advertisers are saying about Discovery campaigns
Early looks at the new campaign type and native ad formats that have had little fanfare since launching in beta last year.
3 Easy steps to complete your annual PPC checkup
Use these techniques to make sure your PPC accounts are in great shape all year long.
Make 2020 the year for e-commerce to get better with the mobile experience
It’s time to go through your website and figure out if this is the experience we want customers to have, especially on a mobile device.
Automation layering is driving PPC so get onboard in 2020
This is the year to let the search engines perform the complicated tasks so PPC practitioners move back to the pilot’s seat to drive better results.
The big PPC shifts of 2019 that will shape how we market in 2020
Automation, full-funnel campaigns, shoppable ads and privacy fueled paid search changes in 2019.
The PPC changes that bugged and elated marketers most in 2019: An unscientific poll
Close variants changes and poor customer support topped the list of grievances this year.
Pro Tip: A look back at some notable tips from our Paid Search community in 2019
Here are 5 tips from our PPC community we think are worth a second look.
Why are you making PPC budgets so difficult?
Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets.
3 pitfalls of PPC experiments
Knowing what to test and how to interpret the results based on nuances and oddities of experiments is an important skill for people, not automations.
Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates
Daily text ad CPCs were significantly lower among mid-market retailers this year as they focused spend on Shopping ads, Sidecar found.
How to create PPC reports people will actually read
Stop wasting hours of your week building reports that don’t even get opened.
Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend
Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber Monday.
5 audiences you should exclude from your PPC campaigns
Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times.
How to manage search terms in the new match type world
A look by Brad Geddes at the impact of close variants updates and the analysis and workflow necessary to maintain control and conversions.
Stop managing your PPC campaigns the difficult way
It’s time to embrace easier, simpler and time-saving ways to manage and optimize your ads.
Yes, you are making keyword research harder than it should be
Get better results and maximize your budget by keeping things simple.
Search Engine Land unveils Periodic Tables of PPC at SMX East
The new resource breaks down key facets of paid search marketing, from ad types, to analytics and more.
The Periodic Tables of PPC
For nearly a decade, Search Engine Land’s Periodic Table of SEO has been a globally recognized tool for search professionals. Now, we are bringing this comprehensive, visual approach to the paid search landscape with the release of the Periodic Tables of PPC Paid search has become increasingly complex, with more campaign types, more ad formats, […]
Soapbox: Why I’m so glad Google ended our relationship with Average Position
It was not a reliable indicator of how well ads were positioned and even more important, we shouldn’t rely on a single metric to make decisions anyway.
Google’s Q3 ad revenue growth propelled by mobile search, YouTube
Ad revenues were $33.9 billion in the third quarter of 2019.
New trade group Paid Search Association launches with exclusive PPC focus
Trusted education and career development will be two of its primary functions.
BrightEdge promises ‘self-driving SEO’ with new Autopilot offering
Key SEO tasks can now be fully automated according to the company.
With loss of Yahoo and image search, Google Shopping search partner traffic nosedives
While it is a small fraction of Shopping traffic, the partner network can help advertisers currently excluding this traffic to grow moving forward, particularly in a competitive Q4 holiday season.
Offense or defense: The secrets to bidding on brand terms on Amazon Advertising
Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions - it can boost organic sales as well.