AI bot traffic surged 300%, hitting publishers hardest: Report
AI fetcher bots siphon traffic and revenue from publishers, delivering real-time answers that bypass your site and cut referral visits.
Topic: Publishing
Small publisher search traffic fell 60% over two years: Data
Google Search pageviews fell 34% year over year and Discover dropped 15%, as ChatGPT referrals rose 200% but remained under 1% of traffic.
How to QA AI-generated content: A complete workflow
Learn how to review and QA AI-generated content with a step-by-step QA workflow: Check for accuracy, maintain brand voice, and improve output quality.
Google sends 831x more visitors than AI systems: Report
AI bots outpace Microsoft Bing in traffic, but send almost no visitors, driving up publisher costs and fueling new content access battles.
Reddit launches Pro tools for publishers
Reddit debuts Pro tools to help publishers track stories, auto-import content, and tap into communities as referral traffic shifts.
Is web traffic a vanity metric? Not if you’re a publisher
For some, traffic is vanity. For publishers, it’s revenue. Learn when it matters – and how to track what really does in a zero-click world.
Master GA4: Google Analytics 4 tips & tutorials
Learn how to use GA4 for better tracking, insights, and reporting. Track organic traffic, custom events, and SEO KPIs with advanced GA4 strategies tailored for modern search teams.
Google launches Offerwall, a customizable content access tool for publishers
Google’s new Offerwall lets users opt in to watch ads or complete surveys in exchange for access to content.
Navigating Google’s site reputation abuse policy: What publishers need to know
Google Search Liaison Danny Sullivan addresses concerns around freelance writers, writing teams, manual actions, and more.
As AI scraping surges, AI search traffic fails to follow: Report
AI bot scraping doubled from Q3 to Q4 of 2024. But the click-through rates from AI search remain abysmal – at less than 1%
How to make a website for a small business
How to build a website for a small business: 1) Choose a platform, 2) Pick a domain, 3) Design your site
Publishers report ‘negligible’ traffic impact of Google AI Overviews
Dotdash Meredith and Ziff Davis tell shareholders that they haven't seen any significant traffic changes due to Google's AI Overviews.
Pinterest explores publisher partnerships to boost ad sales
Pinterest is testing a new program that allows news outlets and publishers to sell ads on its platform using an auction system.
OpenAI is ‘going to build a search product’
The Atlantic confirms it has granted permission for its content to be included in OpenAI's search product.
Google Ads VP dodges questions on AI Search impact to publishers
Google's Shashi Thakur tells us that users love AI Overviews and click on links. But he has no stats to share at this moment to prove that.
Google SGE could cost publishers $2 billion in ad revenue
The Search Generative Experience could cause search traffic to drop by up to 60%, leading to a decrease in digital ad revenue.
Microsoft explores sharing Bing Chat ad revenue with publishers
Bing Chat had ads since it launched Feb. 7. Now Microsoft says it's exploring ways to give some publishers a piece of that ad revenue.
The big concern for publishers is when AI becomes the journalist
Content creators may need to entertain and maybe Google should add a new E to E-E-A-T.
Brands today are thinking like seasoned news publishers. Here’s why.
To break through in an overcrowded digital space, brands are taking a page out of the news publisher playbook.
Google won’t pay French publishers copyright fees, will limit content in search results instead
Publishers will need to give explicit consent to Google to show more of their content, says the company.
How Digital Stats Discrepancies Happen
What does Discrepancy mean? Discrepancy usually means an unexpected (or unexplainable) difference between two sets of information. Unfortunately, in digital marketing, a discrepancy is always to be expected between any two sets of analytics platforms. This is because, although they often use the same terminology to describe a stat (eg “Page View”) different analytics programs […]
Sponsorships
In online advertising, sponsorships involve an advertiser paying for both ads and site content. This content can include logos, articles, videos, and more. These are typically employed when specific sections of websites anticipate increased traffic during events, like the Tennis section on a sports site during Wimbledon. They are frequently used for Homepage Takeovers as […]
Ad Pricing Guide
Welcome to our Ad Pricing Guide where we explain everything you need to know about the different ways in which ads are priced. If you are new to advertising, you may expect that you pay for each ad individually, and maybe if you’ve done some research you may think that you actually only pay when […]
Google News Editors’ Picks Now Contains App Links
After two months of asking Google News Publishers to add their app links in the Google News Publisher Center, the Editor's Picks is now showing App download icons.
Google News Editors’ Picks To Get App Links
The Google News Publisher Center added a way for publishers to add links to their apps. This will be used to show apps in the Editors' Pick section in Google News.
Publishers To EC: We Want More From Google Or We’ll Sue
As we discussed last week, the current Europe-Google antitrust settlement is dead. This is a surprising turn of events considering that it was once described by European regulators as essentially a done deal. Outgoing European Competition Commissioner Joaquin Almunia confirmed last week in a talk at Georgetown University that a deal could not be finalized before he leaves office in a […]
Fair for Everyone Advertising Policy
We make our money through online advertising – which makes this site free for you to use. We’re not trying to pull a fast one or rip you off, but we do need to pay all of the talented people who work on this site, so we’ve adopted an advertising policy that works best for […]
Demanding Compensation
Due to the complex nature of online advertising, ad campaigns often deliver slightly differently to what it says on the IO. You can either be gracious about this and just let a publisher/network deliver the best it can, or you can demand compensation. If you demand compensation, you may be unnecessarily burning your bridges. While […]
Advertising Rates
Before you can work out how much money your site will make, you have to understand the different types of advertising rates. Unfortunately for you, the advertisers decide the way in which you will be paid for delivering their ads. Although you cannot change how they pay you, it is worth knowing the advantages and […]
SearchCap: The Day In Search, January 27, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West Rates Increase Saturday – Register Now, Save $200! Early Bird rates for Search Engine Land’s SMX West conference expire Saturday. Register now and get three days of exceptional content […]
European Publishers File New Antitrust Complaints Over Google News & Images
European newspapers, magazines and photographers are not happy with Google and how their content and images are shown in the Google search results. IDG News reports Google was slapped with a new antitrust complaint over Google Images. EMMA wrote that newspapers and magazines are “extremely concerned by the Commission’s on-going assessment of the new set […]
Google And Largest French Publisher Update Accord On Book Scanning
Hachette Livre, the largest book publisher in France, has reached a book-scanning agreement with Google (actually it did last year; this is an update). The New York Times reports that while other publishers in France are still suing Google for scanning their copyrighted material without permission, the Hachette deal may provide a framework for other […]
Google Makes Deal To Scan Some French Books
While a US court is still deciding the fate of the Google book scanning settlement, the company has announced a deal with the biggest publisher in France that gives Google the go-ahead to scan some French books. But the key word there is “some.” As The New York Times reports, publishing company Hachette Livre will […]
SearchCap: The Day In Search, July 14, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google Has Nothing To Fear From Bing Itself The only thing Google has to fear is fear itself. The immortal words of Franklin Delano Roosevelt sum up the findings of […]
Google Book Search Lawsuit Gets Conference Treatment
New York Law School will host a three-day conference about the Google Book Search lawsuit starting on October 8 — one day after the rescheduled fairness hearing that may decide the case’s future. You may recall that the judge in the case has already given tentative approval to the $125 million settlement, but about six […]
Google Positions As Amazon Competitor For EBook Market
Google has over the past few years promised the market new revenue streams beyond search. While there are a couple of areas with significant potential (e.g., display), not much revenue has been generated comparatively to date. Now Google is saying that it will be a real competitor to Amazon in the ebook market. According to […]
SearchCap: The Day In Search, November 10, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google News Expands Help Center For Publishers
The Google News Blog announced they have expanded the Google News help section for publishers. The new help section has a wealth of information for those interesting in submitting content to Google News, as well as troubleshooting documents on issues with content already in Google News. I should also note that Google News has a […]