SearchCap: The Day In Search, January 27, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• SMX West Rates Increase Saturday – Register Now, Save $200!
  Early Bird rates for Search Engine Land’s SMX West conference expire Saturday. Register now and get three days of exceptional content and invaluable networking for only $1595. Join us March 11-13 in San Jose, CA for expert tactics, best practices and strategies to help you adapt and succeed in the ever-changing world of digital marketing. […]
• Keyword Research After The Keyword Tool, (Not Provided) & Hummingbird Apocalypse
  It wasn’t all that long ago that our world came crashing down around us. In a very short span of time, Google took keyword research and ripped out its heart and shoved it down its throat. Then, it put all our keywords through a meat grinder. Then cooked them up, ate the dish with a […]
• Israel Wants To Tax Google To Support Local Content Publishers
  A new bill making its way to Israel’s parliament (the Knesset) would assess a tax of 7 percent on search engine ad revenues to subsidize local content publishers. The story was reported in the Financial Times. While it’s not explicit or exclusive to any individual company, the bill has been nicknamed the “Google Law.” This […]
• 10 Pro Online Reputation Management Tips For Local Businesses
  Online marketing experts have spent a lot of time providing advice on managing online ratings and reviews for local businesses — but reputation can have much broader impact than your reviews in Yelp and Google. There’s hardly a business out there that doesn’t have an occasional issue arise with a customer. Ideally, you can resolve […]
• Google’s Latest Search Trick: “As The Crow Flies” Distance Calculation
  Move over, pandas. Fly away, hummingbirds. Waddle away, penguins. Google has a new animal friend: crows. But unlike its past associations with the animal world, this one isn’t about SEO or algorithms — it’s a new search trick that adds distance calculation to Google’s OneBox feature. (The OneBox is where Google often presents immediate answers […]
• Apple Buys Ads On Google & Bing To Celebrate The Mac’s 30th Birthday
  Leaving nothing to chance, Apple’s ensured that anyone searching for “Mac” on Google or Bing today, the 30th birthday of the Mac, will know about the anniversary. The company has purchased ads that lead to a special Mac birthday area of the Apple site. Above is an example of what shows on Google, for a […]
• German Courts Follow French Ruling & Order Google To Block Max Mosley Images In Search Results
  Google has lost another case in the Max Mosley lawsuit, this time in Germany. According to a Reuter’s report, a German court has ruled Google is responsible for distributing scandalous pictures of the former Formula One president, and is ordering the search engine to block links to the images from appearing in search results. The […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Look Out @Oreo, @Arbys Left You In The Dust With A Tweet About @Pharrell’s #Grammys Hat
• Apple Sees Record $57.6 Billion Revs, 51M iPhone Sales
• Pinterest Officially Rolling Out That “Explore Interests” Page
• Infographic: Do-It-Yourself Tactics For Small Business Marketing
• Samsung, Surface Tablets Gain Traffic But iPad Still 78 Percent
• Meet Peter Shankman, Guest Commentator For Marketing Land’s 2014 #HashtagBowl
• SMX West Rates Increase Saturday – Register Now, Save $200!
• Samsung And Google Sign Patent Deal, Will It Help End The Madness?
• Online Display Ad Spending Up 32 Percent In 2013, Still Just 4.5 Percent Of $243 Billion Market [Nielsen]
• Why And How Brands Must Go Omni-Channel in 2014
• The Third Team: 1/4 Watch Super Bowl For Ads; 81% See Them As Entertainment
• How To Create Case Studies To Improve Your Social Media
• Report: Majority Of Car Buyers Showrooming On Dealer Lots
• Old Spice Guy Saves Men From Buying Ridiculous Products In Body Spray “Internetervention” Campaign
• Report: Facebook & StumbleUpon Saw Nearly 50% Increase In Referral Share Of Visits

Search News From Around The Web:

Industry

• What’s new and what’s coming in search? SMX Israel keynote from Barry Schwartz, Managing Greatness
• Applying Lessons from the Publishing Industry to SEO Consulting, moz.com
• SEOs give up their most awesome SEO tips, Managing Greatness
• Baidu launches search engine in Thailand, Brazil, and Egypt, www.techinasia.com
• Direct Agents Partners with Kenshoo to Deliver Premium Search Advertising Solutions, PR Newswire
• The Kahena Recap of SMX Israel 2014: Awesome Tips, Tools, and People, www.kahenadigital.com

Link Building

• Expedia.com: A deep-dive into Unnatural Travel Link Schemes, linkresearchtools.com
• Penalty Recovery: Manual Link Penalties & The Google Penguin Algorithm, SEO Book

Local & Maps

• Predictive search: Google Now marketing, Managing Greatness

SEM / Paid Search

• #SuperBowl Advertisers Turn To PPC Advertising To Capture Big Game Searchers, David Melamed
• Product Listing Ads: All The Cool Kids Are Doing It, SwellPath
• Bing Ads in 2013: A Solid Foundation for a Great 2014, advertise.bingads.microsoft.com
• Embracing AdWords Scripts for the Non-Technical, 3Q Digital
• Google to Receive More Insight from Muted Ads, PPC Hero

Searching

• A Google Experiment Hides Knowledge Graph Sidebar, Google Operating System
• Google Hides Too Many Search Results, Google Operating System:
• Replay Grammy Moments at Bing.com/Awards, www.bing.com
• What Google Autocomplete Says About Super Bowl Advertisers, Mashable

SEO

• 6 SEO Predictions for 2014, Search Engine Watch
• Google Propaganda, SEO and Why Marketers Need to Wake Up, sugarrae.com
• Interview with the Patent Guy, Bill Slawski, www.setalks.com
• Pubcon Founder Brett Tabke on the Future of Google Search & the Decline of the Web, www.wordstream.com

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.