Topic: Rand Fishkin

The Microsoft-Yahoo Search Deal, In Simple Terms

What a day! Still trying to digest all the news about the Yahoo Microsoft search deal? So are we. While answers are still coming in, here’s what we know so far. NOTE: The deal has now been approved. See Yahoo & Microsoft Receive Go Ahead To Implement Search Deal. In a nutshell, what just happened? […]

PageRank Sculpting Is Dead! Long Live PageRank Sculpting!

Earlier this month, Google’s Matt Cutts sent a shockwave through the advanced SEO community by saying that site owners could no longer perform “PageRank sculpting” using the nofollow tag in the way they’d previously thought. Now Matt’s posted more explanation about the change. But rather than stop PageRank sculpting, I expect his explanation will simply […]

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Learning SEO From Building A Web Crawler

There is no doubt that you can learn a tremendous amount of information on search engine optimization (SEO) by reading sites like this or ones in our blogroll, but there is always a lot to be learned from getting your hands dirty. Now, you can get your hands dirty by experimenting and trying SEO techniques […]

SEO

SMX West 2009 Video: Training the Company on SEO

In House: Training the Company on SEO In-house SEO isn’t easy, and often short staffed. In this session, you’ll learn how to bring in an SEO novice and work with the entire development team to help you execute SEO campaigns. [flv:https://searchengineland.com/video_assets/west09/Training-the-Company-on-SEO.flv 364 200] Moderator: Jessica Bowman, Founder, SEOinhouse.com Speakers: Rand Fishkin, CEO, SEOmoz Dave Lloyd, […]

How Cuil Is The SEO Industry?

Philipp Lenssen’s The World According to Cuil blog post inspired me to take snapshots of how Cuil, the new search engine, matches up the names of our industry to pictures. Here’s Danny Sullivan’s Wikipedia article, but showing a picture of Danny Sullivan the race car driver:

The Long Road To The Debate Over “White Hat Cloaking”

I really hate arguments over cloaking. Like really hate them. But Rand Fishkin recently did a chart outlining the degrees of "safeness" to cloaking that in turn riled up Google’s Matt Cutts in comments there. No doubt others at search engines also dislike the idea that any cloaking is "white hat." So I wanted to […]

Miss The Google Webmaster Help Group Chat Last Night?

Did you miss the Google Webmaster Help Group Chat that took place last night? If you did, no need to worry, I was able to record the audio and export the full Q&A transcript, with well over 300 questions answered by Googlers. You can find the audio recording and downloadable Q&A transcript at the Search […]

For Google, Add .0 To .EXE As File Extensions To Avoid

SEOmoz discovered that ending your URLs with a .0 will prevent your pages from being found in the Google index. That means we need to add the .0 to the list of file extensions you should avoid using. Stephen Spencer’s News.com article said, “According to Matt, the file extension in your URL won’t affect your […]

SEO

SMX Advanced: Black, Blue, And Read All Over

Learning is a fundamental and highly adaptive function in human beings. More than any other species, humans are designed to be flexible learners and active agents in how we go about acquiring knowledge and skills. Yet much of what people learn happens without any formal instruction. Think about it. When we’re kids, we learn not […]

No, Advanced SEO Does Not Mean Spamming

Coming back from our SMX Advanced conference last week, I found myself doing some soul searching. How was it that some people could wonder if advanced SEO means spamming search engines? And have I been contributing to this confusion? For the record — no, advanced SEO doesn’t mean you have to spam. Not in my […]

Human Hardware: How Many Friends Can We Have Online?

In the last column, I introduced British evolutionary psychologist Robin Dunbar’s theory that we have cognitive limits to the number of social relationships we can maintain, and the importance of social grooming in all primates, including humans. Just as a quick recap, based on the relative size of our neocortex, Dunbar calculated that the upper […]

SMX West Interviews: Now In Video

Mike McDonald and the team from WebProNews did an awesome job covering our SMX West show in Feburary with video interviews. They’ve been posting these slowly over the past weeks, and they’re all up now here. Below, I’ve also assembled them into our own all-in-one page. Check them out!

You’d Be Wise To “NoFollow” This Dubious SEO Advice

For the past few months, I have been listening to some of my colleagues talk about the nofollow attribute and how to use it to sculpt a page’s PageRank. I heard this SEO advice first at SMX in Stockholm and most recently at SMX in Santa Clara. Stephan Spencer wrote about it in a recent […]

Matt Cutts & The Search Community Interview

I finally got around to watching Whiteboard Friday – The Matt Cutts Interview and felt it was worth pointing out. Matt Cutts, Google Engineer, is a huge part of the SEM industry. Rand Fishkin’s interview with Matt Cutts explores that relationship. Questions include how Matt got into being the face of Google for webmasters, how […]

Need More Link Building Advice? Here Are 12 Experts

Pole Positioning Marketing has compiled yet another link building advice article. This one is very good — it asks 12 link building experts to provide a link building tip that you might not find elsewhere. The advice comes in both short and long form from Patrick Altoft, Hamlet Batista, Jim Boykin, Rand Fishkin, Peter van […]

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Looking For Generation Google Panelists

At our SMX West conference later this month in California, we have a special session I’m really looking forward to: Generation Google: A Talk With Today’s Teens. I thought it would be fun to let the audience ask some teenagers about how they use search engines and what they think of the search space in […]

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SEO Makes Oprah In Roundabout Way

SEO is making it big time, hitting Oprah! Actually, it’s an SEO who will be on Oprah and not talking about his business but his personal life. Rand Fishkin is slated to share how he popped the question for his fiancee Geraldine last year. Kim Krause posted the news of Rand being on Oprah at […]

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Website EKG A Must for ROI

I was casually chatting with a super-savvy Web 2.0 friend – we’ll call him Mac – about a website I work closely with. We’d spent the last year overhauling the strategy and the design of the site, though there are still several features waiting to be built, and the content growth is just at the […]

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An Apology To Wired & The Search Marketing Community

On Friday, Search Engine Land published a piece about the Wired How To wiki, and how easy it was to gain a link from it. Our piece — which I gave the go ahead to — generated some serious spam issues for Wired, generated discord within the search marketing community, and injured the search marketing […]

Results Are In For The 2007 Search Blogs Awards

The voting for the best search blogs of 2007 began December 28th. Loren Baker of Search Engine Journal held their annual search blog awards, and after two days of posting the results, all the results are finally in. We are proud to have won in three categories, best search news blog, best search marketing blog, […]

SEO

Search Year 2007: Search News, In Review

Each month, I compile Search Month — a recap of all the stories that have happened relating to search, categorized by topic. I thought it would be fun to take all the Search Months over the past year and produce this edition of Search Year 2007. It was far more work than I imagined, but […]

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Vote Now For 2007’s Funniest Search Blog Posts

I’m now taking nominations for the 2007 top 10 list of the funniest/most irreverent blog entries in search. Why? The search industry is important. I mean, what industry (besides the sex industry) can singlehandedly cause Google to change its vaunted PageRank algo? However, on occasion we tend to take ourselves too seriously. I have always […]