How to build a brand subreddit: Full setup guide (plus examples)
Build a thriving brand subreddit with this step-by-step guide. Learn how Reddit communities can boost customer engagement, SEO visibility, and brand trust.
Topic: Recreational Equipment, Inc.
Fashion AI SEO: How to improve your brand’s LLM visibility
Learn how fashion brands can boost AI visibility in ChatGPT and Google AI Mode through PDPs, creator content, Reddit, and PR.
Google’s product packs are now a primary sales channel. Here’s what the data shows
Analysis of 63,000+ merchants reveals what separates brands winning traffic from product packs versus those just showing up.
10 advanced ecommerce SEO tips that boost rankings and revenue
Go beyond basic SEO efforts with these small-but-mighty ecommerce plays. Learn how to use filters, reviews, site search, PDPs, and internal links on your shopping site to improve visibility and drive growth.
Google patent hints it could replace your landing pages with AI versions
This is only a patent, not something implemented in Google Search. Here’s how SEOs are reacting to the AI-generated landing pages patent.
Location page SEO: Rank locally, convert visitors fast
Want to win in local search? Learn how to optimize location pages for SEO with the right content, structure, and signals to boost visibility and conversions.
How does ChatGPT conduct local searches?
ChatGPT now delivers stronger local search results using Bing data. Discover how it works – and what local businesses can do to stay visible.
How to leverage cosine similarity for ecommerce SEO
Understanding the concept can help you optimize ecommerce content for better alignment with Google's AI-driven search, boosting visibility.
4 things to learn about paid search from The North Face
Large retail brands face unique challenges when it comes to online marketing. Here are a few lessons to be learned.
Diversity and inclusion in search marketing and advertising; Monday’s daily brief
Plus, GMB adds messaging to desktop (finally)
How to get a Knowledge Panel for your brand, even without Wikipedia
Your own site, Wikidata, third-party mentions and business databases can expand your Knowledge Graph entries in Google and Bing.
Updated: The brands boycotting Facebook and Zuckerberg’s response
Coke, Honda, Verizon, Starbucks, Unilever, Pepsi and numerous others are pausing social media and backing Stop Hate for Profit.
CPG giant Unilever announces no more Facebook, Twitter ads through 2020
We have entered an entirely new and higher stakes era of digital activism.
‘Stop Hate’ Facebook advertiser boycott gains momentum as Verizon joins
Patagonia, North Face, Ben & Jerry’s and others have pledged to pull ads in July.
Aimclear’s Mark Traphagen on content marketing, thought leadership and ‘religiously sharing what you know’
"I don’t think we’ve even tapped the potential of what good content can do for a company."
SearchCap: Bing Shopping Ads, Google Shopping carousels & Facebook data check
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Does Cambridge Analytica have your info? Here’s how to checkApr 10, 2018 by Amy Gesenhues Facebook is making it easy for users to find out if their data was scraped and […]
Google expansion of Local Inventory Ad product search now live in Maps and Knowledge Panels
The new feature, announced in May, allows users to search for product availability at specific stores from the search and Map listings of participating advertisers.
SearchCap: The Day In Search, November 14, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Court Finds Google’s Book Scanning Is Fair Use: Highlights From The Ruling Nearly ten years after it began and eight years after Google was sued over it, Google’s program that scans […]
Local Google Shopping PLAs And Local Storefronts Roll Out To Limited Set Of Retailers
Today, Google is making public what several speakers at SMX East alluded to last week: local availability for Product Listing Ads. The latest iteration of Google’s wildly successful Product Listing Ads, which will be referred to simply “Local PLAs” in this article, are currently available to a select set of US based retailers such as […]
SearchCap: The Day In Search, August 13, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s June-July Updates: Site Clustering, Sitelinks Changes & Focus On Page Quality It’s back. And it’s bigger than ever. I’m talking about Google’s monthly announcement of search quality/algorithm changes — an […]
SMX Advanced 2012: Breaking The Speed Limit: Faster Sites Win!
Breaking The Speed Limit: Faster Sites Win! Presentations from SMX Advanced, June 2012 Faster sites win in more ways than just rankings. Search engines can crawl (and index) more pages as server-side speed increases and user engagement (including most importantly, conversion!) increases as client-side speed (and perceived loading time) increases. Learn about hidden tricks you […]
Implementing Pagination Attributes Correctly For Google
Google’s latest blog post provides details and a video from Maile Ohye about how they handle the pagination attributes within a page’s source code. You can use these attributes to indicate pages in a series (such as a multi-page article or set of product listings), which enables Google to cluster the pages into a single entity […]
SearchCap: The Day In Search, November 3, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Algorithm Change For Freshness To Impact 35% Of Searches; Twitter Firehose Remains Off Google announced they are rolling out a new search algorithm change that helps make the search […]
Google Offers Goes National, Still Makes Me Feel Excluded
Google Offers hasn’t rolled out yet to your city in the US? Google’s solution is its first “national” offer that came out today, $25 to spend at REI for $15. But as a person in a non-Google Offers city, I found the promotion just alienated me even more. Offers & The OC I live in Newport Beach, […]
SMX Advanced 2011 Video: The Really Complicated Technical SEO Infrastructure Issues
The Really Complicated Technical SEO Infrastructure Issues Presentations from SMX Advanced, June 2011 It’s one thing to know you should use 301s, but how do you really implement that in an IIS 5.0 environment? Or as part of a server migration that includes resetting cookies for a new domain? Is Google’s crawlable AJAX standard the […]
Google Adds URL Parameter Options to Google Webmaster Tools
In 2009, Google launched the parameter handling feature of Google webmaster tools, which enabled site owners to specify the parameters on their site that were optional vs. required. A year later, they improved this feature by providing an option for a default value. Google says that they’ve seen a positive impact from the usage of those […]
Google’s New Mobile Ads Take Users From Search To Store
Earlier this summer Google rolled out Expandable Map Ads for mobile devices. These ads appear on the mobile web and in apps. To participate advertisers must enable location extensions and be opted in to the content network for mobile. They begin as a banner that expands when clicked into a map with the option to […]
SMX Advanced 2010 Slide Video: The Mad Scientists Of Paid Search
The Mad Scientists Of Paid Search Presentations from SMX Advanced Seattle, June 2010 It’s alive! Mwah ha ha ha! OK, our mad scientists on this panel are far less frightening that those scary ones from B-movies. These scientists have run various paid search experiments aimed at boosting performance of their campaigns. Come see and learn […]
SMX Advanced 2010 Slide Video: Targeting The Search Funnel
Targeting The Search Funnel Presentations from SMX Advanced Seattle, June 2010 Most people don’t do a search and immediatley buy from a web site. They often research a product over days, weeks or even months, using different search terms from search session-to-session. The panel looks at the search funnel, as Google’s new tool recently renamed […]
SMX Advanced 2010 Slide Video: Demystifying Online Attribution
Demystifying Online Attribution Presentations from SMX Advanced Seattle, June 2010 Measuring ROI is key to effective online acquisition efforts. When you know what’s working (and what isn’t), you can react quickly. Just as important are the insights online data can give you about your customers: what were they searching for that caused them to buy? […]
SMX Advanced 2010 Slide Video: Amazing PPC Tactics
Amazing PPC Tactics Presentations from SMX Advanced Seattle, June 2010 What’s hot and happening with paid search? This session will wow you with some new ideas for your PPC campaigns! [flv:https://searchengineland.com/video_assets/adv10/ppt/AmazingPPCTactics.flv 364 264] Moderator: Matt Van Wagner, President, Find Me Faster Speakers: Michael Behrens, VP e-Marketing, WebMetro Lulu Gephart, Paid Search Program Manager, REI Aaron […]
PPC Mad Scientists Prove Google Right… And Wrong
At the SMX Advanced 2010 conference in Seattle, we invited four leading paid search experts to share some of their recent experiments in paid search in a new session entitled The Mad Scientists of Paid Search. The panelists were encouraged to add a bit of academic rigor to their presentations by including their hypotheses, design […]
Liveblogging The Google’s Web Search “Evolution” Event
Live from the Computer History Museum in Mountain View, I’ll be liveblogging what Google has dubbed “an inside look at the evolution of Google search.” As it turns out, it’s the unveiling of Google’s new Real Time Search, shown above, as well as search by voice and search by picture improvements for mobile. Real time […]
Organizing Your PPC Account For Maximum Success
Account organization is the first and most important step in the optimization process – it’s the foundation for success.