Key SEO, UX and CRO tips to boost brick-and-mortar retail sales
Bridge the gap between online and offline shopping experiences. See how SEO, UX and CRO principles boost in-store conversions.
Topic: Retail
Google adds generative AI insights, shopping ad campaign goals
Google's new tools offer retailers real-time shopping trends, AI-powered insights and automated inventory syncing.
How to win Black Friday and Cyber Monday in 2024
Explore tactics to ensure the best performance for your Black Friday and Cyber Monday campaigns.
5 mistakes to avoid when adding new ecommerce channels
Learn how to avoid missteps that can stifle growth, waste valuable resources, and even lead to account suspensions.
Retail Trends Masterclass: Consumer behavior is changing, is your marketing?
Learn how consumer behavior is shifting and how savvy marketers are adapting to these changes.
Report: Google Search CPC up 13% YoY; ad spend growth slowing
Despite Google Search's dominance in paid media, dwindling click volume makes it a costly battleground.
Google updates Merchant Center product data specifications
The changes for 2024 have been designed to boost the quality of product information in both paid and organic Shopping listings.
Microsoft unveils new tool to make cross-border advertising easier
Feed Labels will start rolling out in mid-March to simplify the process of running ads in multiple countries for retailers.
How Google Search Generative Experience is impacting ads
A new study looks into how SGE impacts different ad types as well as ad placement within Google's SERPs.
Walmart is buying TV maker Vizio to boost ad revenue
The $2.3 billion deal will offer Walmart advertisers more ways to connect with potential customers.
Google search CPCs up 9%, pushing ad spend up 17%
As more advertisers boost their ad spend on Google Search ads, competition is growing, causing the product to become more expensive.
TikTok ‘planning to rival Amazon with major U.S. expansion’
The platform is reportedly planning to grow its ecommerce business tenfold across the U.S and Latin America.
Best of the SearchBot: Create 10 promotional campaigns to drive in-store purchases
A human asks Search Engine Land's ChatBot to create 10 campaigns to encourage shoppers to visit a garden center. Here's the answer.
Google Merchant Center: Using product data to boost your retail efforts
Track top products, adjust pricing strategies and enhance your retail ROI using insights from Google Merchant Center.
Instacart unveils new tools to boost discovery for up-and-coming brands
Digital Sell Sheets and Brand Explorer help retailers discover up-and-coming brands to stock on their shelves.
Microsoft Advertising Network for retail launches in the US
The network has been designed to help start generating retail media revenue faster.
Google Ads launches several new features ahead of holiday season
The improved insights aim to help marketers gain early learnings to shape their campaigns and bidding strategies.
Amazon Prime Day 2023 sets U.S. sales record: $12.7 billion
Amazon Prime Day 2023 broke records as customers spent more money than ever on 375 million products worldwide.
Buy on Google program to shut down Sept. 26
Google said it will be dropping Buy on Google to start piloting a new checkout experience on Google and YouTube.
How to optimize your Amazon brand store
Learn the seven steps for setting up your Amazon Store and top optimization tips to keep your customers engaged.
Amazon’s share of seller revenue is now 50%
Recent changes, including higher fulfillment fees and mandatory advertising expenses, have resulted in increased costs for sellers.
How to avoid 7 mistakes that tank retail Performance Max campaigns
Learn how you can avoid repeating some serious mistakes that advertisers have made with their Performance Max campaigns.
Cyber Monday broke records this year, with almost $12 billion in US sales
The whole month of November has seen nearly $110 billion in online sales.
Black Friday sales up nearly 12% from 2021
Spending this holiday season is expected to rise 2.5% from a year ago, compared with 8.6% last year and 32% in 2020.
Amazon advertising optimizations to crush Q4
End the fourth quarter on a high note. Set aside a chunk of your advertising budget to take advantage of Amazon's commercial traffic.
Google Business Profile guidelines updated to include products
Product listings on Google Business Profile give advertisers and retailers a new way to promote in-store items.
4 things to learn about paid search from The North Face
Large retail brands face unique challenges when it comes to online marketing. Here are a few lessons to be learned.
Mother’s Day 2022: 3 search trends to know
Mother's Day is May 8 in the U.S. Which means if you haven't started planning your PPC campaigns, you're already behind.
Bing now lets you search local stores
Microsoft said this new feature will help searchers check store stock availability and choose to buy online and pick up in-store.
Consumer research differentiates brands this holiday season
Shopping insights reveal ‘new normal’ shopping trends that may be here to stay - and tactics leading brands should implement now.
Cyber Week may be giving way to Cyber Month, according to Adobe
Online consumer spend over Thanksgiving Day, Black Friday and Thanksgiving weekend have failed to outperform last year’s figures, but the full season is still expected grow 10% YoY.
Pricing, deals, and checkout features now live in Microsoft Bing Shopping
These new features enhance the experience for shoppers who want to be able to compare prices, get the best deals, and know what's trending -- all in a single interface. For retailers, it's easy to participate in with feed-based Merchant Center integrations.
Microsoft Bing expands Shopping options for users, gives retailers more options to reach shoppers
Many retailers would prefer their shoppers land on-site to discover the value of their products and drive value-based conversions. However, the buy now and checkout options could mean lower friction in the final buy. Either way, it’s worth participating in as the Shopping product continues to grow.
In 2022, retailers will lose half of sales on backordered items unless they compensate with experience, according to Forrester
The research company’s 2022 consumer and customer experience predictions highlight pandemic-related issues and evolving consumer sentiment.
Consumer interest in nightlife, entertainment, fitness businesses surge; Thursday’s daily brief
And holiday sales will break a new record as Cyber Week growth slows down.
Microsoft partners with Shopify to help retailers expand their reach
Microsoft's updated their Microsoft Channel app with new features to help retailers and e-commerce businesses comes right in time for the holiday shopping season.
Google’s back-to-school shopping tips for local merchants; Monday’s daily brief
And, should advertisers or platforms bear the burden of digital service taxes?
Google’s local ads tips for the back-to-school shopping season
More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google.
Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season
Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on Google.
Google expands its shopping integrations to include retailers on WooCommerce, GoDaddy and Square
Retailers on those platforms can more easily show their products for free across Google.