According to an industry survey by local search firm BrightLocal, a majority of local SEOs experienced less than $30,000 in revenue turnover during the last twelve months, with the average revenue-per-client ranging from $500 to $1,000 for the largest percentage of survey respondents. BrightLocal polled more than 1,700 SEOs, with 31 percent of the survey […]
How much money is Google making in mobile search? There have been various analyst estimates for some time. However now we can do the calculation with greater accuracy. Last week the IAB released an updated report on global mobile advertising revenue. The trade association said that worldwide mobile ad revenues were $19.3 billion, representing 92 […]
Russia’s deteriorating relations with Europe and the U.S. don’t appear (so far) to have impacted its leading search engine Yandex, which announced second quarter results this morning. Yandex reported revenues of RUR 12.2 billion ($361.5 million), up 32 percent over last year. Income was RUR 3.6 billion ($1.08 billion), representing a 13 percent increase over […]
It’s still happening. Google reported on Thursday that the average cost-per-click (CPC) was down again in Q2 from the prior year, marking the eleventh consecutive quarter in which the average CPC fell year-over-year. Some analysts and news outlets have been pointing to this as evidence of Google’s “mobile problem” — the problem Enhanced Campaigns was […]
Earlier this year, eBay was hit with a search penalty by Google. The loss of traffic resulting from that has been noticeable enough that eBay acknowledged it in a financial call this week, suggesting it may have cost up to $200 million in revenue. eBay also said it plans to improve its efforts in paid search, something […]
A forecast just released by eMarketer argues that Google will lose $1.4 billion in PC search revenue in 2014 as paid clicks partly migrate to mobile devices, where revenue per click has been lower. Some of that PC revenue decline will be offset by growth in mobile paid clicks. Some marketers to date have actively […]
Russian search giant Yandex reported a strong Q4 2013 today, with overall revenue up 37 percent from Q4 2012 and continued growth in text-based advertising. Take away revenue from its payment platform, Yandex.Money, and the Y-o-Y revenue growth would be 40 percent. The company says it now has more than 270,000 advertisers, a 30 percent […]
Yelp released its 4Q 2013 financial results today, reporting end of year net revenue at $233 million, representing 69 percent year-over-year growth from 2012. While delivering the earnings report call, Yelp CEO Jeremy Stoppelman said, “It was a phenomenal year for Yelp.” Yelp’s fourth quarter revenue in 2013 totaled $70.7 million, a 72 percent growth […]
Google announced fourth-quarter 2013 earnings today. Google’s revenue targets beat estimates, while their earnings-per-share did not. Google had revenues of $16.86 billion for the quarter ended December 31, 2013, an increase of 17% compared to the fourth quarter of 2012. Google’s operating income in the fourth quarter of 2013 was $3.92 billion, or 23% of […]
Yahoo has revealed in a US Securities & Exchange Commission filing that nearly one-third of its revenue last quarter — 31% — came from its search deal with Microsoft, according to a Bloomberg report. That’s far higher than the “more than 10%” figure Yahoo previously acknowledged, making it seem even more difficult for the company […]
Yelp released its Q3 2013 earnings report today, posting a 68 percent growth in revenue from the third quarter of 2012, with net revenue at $61.2 million for the quarter ending on September 30, 2013. Cumulative reviews on Yelp have increased 42 percent year over year, climbing to 47.3 million. Average monthly unique visitors grew […]
Yesterday’s Microsoft FY2014 Q1 earnings report showed the company generated $18.53 billion in total revenues, with 47 percent growth in search advertising revenue. Executive vice president and CFO Ann Hood said Microsoft experienced broad based revenue growth from a geographic perspective, with better than expected results in a number of areas. “This quarter, revenue growth […]
Russian search engine Yandex announced third quarter revenues this morning. The company saw strong growth for its overall business as well as for search-based advertising. Yandex said that total revenues grew roughly 40 percent vs. 2012. The vast major of the company’s revenue comes from paid-search advertising (92 percent). Display ad revenue was the bulk […]
Yelp released their first quarter 2013 earnings report today, announcing a 68 percent increase from Q1 2012 with $46 million in net revenue this quarter. CEO Jeremy Stoppelman started the earnings report webcast by stating the company had hit record highs in all core metric areas. Climbing to approximately 102 million, Yelp’s average monthly unique […]
One of the closest-watched metrics by marketers and investors — the cost-per-click across Google’s advertising business — increased approximately 2% in the fourth quarter, as compared to the third quarter, after several consecutive quarters of decline. The company released the figure as it announced revenues of $14.4 billion in the usually-busy fourth quarter. The fourth […]
To make money out of your website you basically have three options: sell products or services, charge for access to your site, or use online advertising. The first option is great if you can do it, the second is bad for the web (in our opinion) and the third is difficult. Luckily for you, you […]
Yelp just announced second quarter revenues of $32.7 million compared with $27.4 million last quarter. This beat analyst expectations. The company also said it had a net loss of $2 million compared to a loss of $1.2 million a year ago. Yelp reported that revenues for the first two quarters this year grew significantly to […]
An analysis performed by UK publication The Guardian on court documents filed in the patent litigation between Google and Oracle suggests that Google has made less on Android handsets than from the iPhone. The court documents are part of a settlement proposal filed in the case. There’s no overt discussion of revenues in the documents. […]
On Google’s Q3 2011 earnings call CEO Larry Page casually mentioned that Google had a mobile revenue “run rate” of more than $2.5 billion. On the Q4 earnings call, just last week, Google announced a $5 billion annualized “run rate” for display advertising (including mobile). These two pronouncements have led to several financial analysts to […]
During the earnings call last week after Google announced massive quarterly revenues ($9.72 billion), CEO Larry Page casually dropped the following remark about the company’s mobile business: “We’re also seeing a huge positive revenue impact from mobile, which has grown 2.5x in the last 12 months to a run rate of over $2.5 billion.” Claire […]
Google has announced its third quarter earnings, with revenue of $9.72 billion, up 33% from the previous year. GAAP Net income was $2.73 billion, compared to $2.17 billion for the quarter before. Google+ was said to have 40 million users now. Here are some highlights: Revenues – Google reported revenues of $9.72 billion in the […]
Mozilla released its annual report (PDF) yesterday and reports came in that 98% of the foundation’s revenue comes directly from search partners, including Google, Microsoft and Yahoo. Mozilla said it earned $121.1 million in revenue in 2010, up 19.3% from 2009’s $101.5 million. Even with the growth of Google Chrome, Mozilla increased revenues through this […]
Microsoft announced fiscal Q4 and full year revenue this afternoon. Growing 8 percent from a year ago Microsoft reported $17.37 billion in topline revenue and $6.17 billion in operating income. Revenues for Online Services, which houses Bing and online advertising, grew 17 percent for the quarter and 15 percent for the full year. However the […]
Google had a huge Q2, with revenues of $9.03 billion — a new record. This represents growth of 32% over 2010. Net income was $2.5 billion vs. $1.84 billion during the same period last year. Here are some more highlights from the release: Revenues – Google reported revenues of $9.03 billion in the second quarter […]
The IAB announced this morning that online ad revenues were $7.3 billion in the US in Q1 2011. This is a 23 percent increase over the same period last year. In 2010 total online revenues were $26 billion according to the IAB. For the full year 2010 (graph below) paid search constituted 46 percent of […]
Yesterday, Yahoo reported a second quarter of massive declines in its search revenue. Yahoo blamed the “headwind” of paying its partner Microsoft 12% of Yahoo’s net search revenues. Yahoo also said Microsoft’s ads are underperforming. But even without these factors, Yahoo has seen an almost unbroken quarterly decline in search revenues since 2008. Failure is […]
Yahoo reported Q1 revenues of $1,064 million, which represented a 6 percent decline vs. a year ago. The company essentially blamed the search deal with Microsoft for the decline: [The decline was] primarily due to the required change in revenue presentation related to the Search Agreement and the associated revenue share with Microsoft. For transitioned […]
Like Google before it Twitter hopes to tap the massive base of small and medium advertisers for ad-revenue growth. According to data in the Wall Street Journal, there are currently about 100 small advertisers using Twitter’s “promoted” ad products. By contrast there are “125 big brands” using the site to market their products or services. […]
Groupon has apparently rejected the $5 billion-plus takeover bid by Google, electing to remain independent and probably go public later. AllThingsD is independently reporting that Groupon’s revenues are actually closer to $2 billion than the $500 million previously estimated. I was told several months ago by Groupon President Rob Solomon that the company was on […]
Google has just changed the labeling on its paid search ads from “sponsored links” to “ads.” Described by Google as being in a “limited trial” there was no further explanation behind the change. Harvard Business School’s Ben Edelman is ambivalent about the change. While it more clearly identifies what the links are, the word “ads” […]
A new study suggests that Google Instant Search has already had a positive impact on search advertising, benefiting advertisers through higher impressions and clicks, and adding to Google’s bottom line in the process. Marin Software, a company whose search marketing products are used to manage more than $1.3 billion in annual search spending, studied the […]
Yesterday afternoon Yahoo released Q3 earnings. The company reported higher-than-expected income on basically flat revenues (2 percent growth YoY). The following two charts from the earnings slides show that revenues are not growing (except in Asia) but CEO Carol Bartz & Co have done a good job of helping the company generate more income from […]
Microsoft announced earnings and beat expectations of Wall Street. Microsoft reported, “record fourth-quarter revenue of $16.04 billion for the quarter ended June 30, 2010, a 22% increase from the same period of the prior year. Operating income, net income and diluted earnings per share for the quarter were $5.93 billion, $4.52 billion and $0.51 per […]
Google just reported Q2 revenues of $6.82 billion, which represented 24 percent growth over Q2 2009. This was basically in line with consensus financial analyst estimates. However on a quarter over quarter basis growth was flat (1 percent). Here are the highlights from the earnings release: Google-owned sites generated revenues of $4.50 billion, or 66% […]
Mike Arrington just had a no-holds barred interview with Yahoo CEO Carol Bartz at TechCrunch Disrupt. Bartz gave back as good as she got, at least in sound bites. As usual, I didn’t find many of her statements convincing. A highlight was her saying “Google is 90% search. That’s a fact.” It’s not. In particular, […]
Google announced earnings, showing a 23% increase in revenue from the first quarter of 2009 to the first quarter of 2010. Google earned $6.77 billion for the quarter ended March 31, 2010. Google’s operating income was $2.49 billion, or 37% of revenues and net income was $1.96 billion up from $1.42 billion the year prior. […]
Recession? Economic slowdown? Financial gloom-and-doom? Not online, and not as far as Internet advertising is concerned. The Interactive Advertising Bureau (IAB) says that U.S. online ad revenue hit an all-time high of $6.3 billion in Q4 of 2009, a 2.6% increase over the fourth quarter of 2008 and a 14% increase over Q3 of 2009. […]
Ask.com’s parent company reported second quarter earnings, which showed an overall decline in revenue of 4% for the overall company, but dipped 10% in the media and advertising category, the category Ask.com fits into. IAC said revenue per query declined because of an “improved experience on Ask.com following its relaunch in October.” The relaunch has […]
Google just reported second quarter earnings of $5.52 billion, representing “an increase of 3% compared to the second quarter of 2008.” The first quarter of 2009 was $5.51 billion, by comparison. So growth was flat quarter over quarter. According to Google CEO Eric Schmidt, Google’s business has “stabilized” and has seen growth in certain areas in […]
Taylor Pratt discovered a very quiet change made to Google AdWords policy for handling alcohol ads. Now, Google is allowing search ads for beer, wine and champagne to show up on Google.com. Google’s policy says they allow these ads, “since we consider beer, wine, and champagne to be products intended for the sale and consumption […]