13 digital marketing trends you should plan for in 2025
Key trends in AI, personalization, search optimization, and tech to deliver consistent, impactful brand experiences.
Topic: Schema.org
11 essential SEO elements you should be tracking
Stay on top of your SEO performance by tracking both technical and on-page changes, and using the right tools to simplify your efforts.
Google’s AI Sales Assistant: What it means for SEO and how to prepare
Prepare for the future of ecommerce search with insights on Google's AI Sales Assistant and tips for creating a SERPs SEO strategy.
How to gain visibility in generative AI answers: GEO for Perplexity and ChatGPT
Tips to boost your chances of being the top answer in AI-driven search, from applying SEO fundamentals to building a strong brand reputation.
Top SEO tips for location-specific websites
Learn how SEO differs for service area vs. brick-and-mortar businesses. Boost your presence with targeted tactics to reach local customers.
Structured data and SEO: What you need to know in 2025
Here’s why structured data matters, key schema types to use and advanced techniques to boost visibility in rich results.
Key Google Search Console metrics to monitor every month
Refine your analysis techniques by learning how to effectively track technical SEO metrics in Google Search Console.
Google adds support for sale pricing and priceType property
Google said this makes it easier for merchants to specify sale pricing through structured data and bring parity with price features in Merchant Center.
Enterprise SEO: 11 keys to success in 2024 and beyond
Navigate the complexities of enterprise SEO with tips on leveraging AI, managing large-scale projects, enhancing brand visibility and more.
7 strategies to maximize your AI-powered search market share
Navigate the new frontier of AI-powered search and equip your brand with essential strategies to thrive today and beyond.
Google streamlines product listings via website crawl
Google is making it easier for merchants to surface product listings across its surfaces through automated 'website crawl' feeds.
Google Search now supports return policy markup at the organization-level
A year ago, Google added support for return policy structured data support for merchant listing and now Google is expanding that support to the organization level.
Driving traffic to gated content and paywalled sites: SEO tips + examples
Explore SEO tactics to effectively market premium content and drive site traffic while preserving the value of your gated assets.
The myth of manufacturing author E-E-A-T
Most brands are getting author E-E-A-T wrong. Here's a pragmatic approach to leveraging and showcasing true subject matter expertise.
Entity-oriented search: The evolution of information retrieval, explained
Learn how modern search engines use entities, context and knowledge graphs to truly understand queries beyond just matching keywords.
7 ways to use the ‘inspect element’ tool for SEO
Learn how to use this browser tool for SEO tasks like link analysis, code troubleshooting, schema validation and more.
Structure, consume, learn and retire: Google’s pattern of learning
Google's cyclical process of giving us capabilities only to later remove them, seems to be a core part of its strategy.
How schema markup establishes trust and boosts information gain
Learn how schema markup offers a potential cost-saving solution for Google while establishing trust in your content and improving visibility.
Google Search Console recipe rich result report adds two new properties
Google added recipeInstructions and recipeIngredient and thus you may see an increase in warnings for recipe items.
A technical guide to video SEO
Discover advanced SEO techniques for video content, including self-hosting versus YouTube embedding and fool-proof indexing checks.
Google adds support for product variants and clarifies return fees
The new product variants has three new properties; hasVariant, variesBy and productGroupID.
Local search in 2024: Key trends and tactics for marketers
Location-based businesses must focus on five areas – discovery, relevancy, experience, engagement and conversions – to drive impact today.
Product page SEO: A complete guide
Optimize your ecommerce product pages for higher SEO visibility, traffic, and sales. Get insights on URL structure, UGC and more.
Supercharge your SEO tool stack for 2024 with AI
Weave AI into your 2024 SEO strategy with this selection of tools for keyword research, competitor analysis, content creation and more.
Google Search Organization markup adds name, address, contact information, and other business identifiers
Google has updated the Search Console and Rich Results test reporting to support these new additions.
Google syntax graph merge for structured data
This allows you to use different syntaxes that can now connect together.
Google rich results for events removed from search snippets
You may have noticed a reduction in clicks from Google Search related to this change.
How SEOs can successfully collaborate with web developers
Find out how an agile mindset, proactive communication and shared learning can transform your working relationship with developers.
Analysis: FAQ rich results show on 17% of Google SERPs, down from 54%
FAQs rich results mostly only show for well-known, authoritative websites – but it's still possible to earn them.
Google Search stops showing How-to rich results on desktop
This change comes one month after Google announced HowTo would no longer appear on mobile devices and just for desktop users.
Entities, topics, keywords: Clarifying core semantic SEO concepts
Gain clarity on the most commonly misunderstood elements of entity and semantic search and how they impact your SEO strategy.
Increasing SERP visibility with structured data and schema testing
Learn how different types of structured data play an important role when improving SERP visibility and organic traffic.
Using ChatGPT to drive technical SEO
Learn how ChatGPT help streamline your technical SEO efforts, including with schema, meta descriptions, .htaccess rewrite rules and more.
Why you should prep your holiday SEO campaigns now and how
Don't wait for the holiday rush! Kick off your SEO preparations now and maximize your holiday sales potential for seasonal success.
How and why to create a brand
There’s no simple solution, but here is what your branding strategies should include.
Schema usage up 4x among top ranking ecommerce sites
As ecommerce brands gear up for the holidays, a top priority seems to be helping search engines understand the context of webpages.
10 simple steps to analyze your brand SERP and build an effective digital strategy
Learn the key parts of a brand SERP and ways to guide Google to show the information you want your audience to see.
How to use entities in schema to improve Google’s understanding of your content
A step-by-step entity SEO guide for identifying the most relevant entities for your article and adding them to your schema markup.
10 types of data that should be on your keyword clustering wish list
Use SERP data for keyword clustering to understand why URLs rank, what entities are used and the PAA/FAQ to answer.
How to future-proof your digital presence in the era of AI-powered search
Here are tips to future-proof your digital presence and establish a rock-solid plan to stay ahead as a business.