SMX Now: The automation drift and how to correct course
Join us May 6 for the second SMX Now, featuring Ameet Khabra on how to spot and stop PPC drift before it hurts performance.
Topic: Search engine marketing
Performance Max for B2B: 5 best practices
Learn how to guide AI, improve lead quality, and use signals, creative, and reporting to get better results from Performance Max for B2B.
Inside ChatGPT ads: What the data tells us and what’s coming next
Adthena is tracking 50,000+ daily ChatGPT ad placements across 600+ advertisers. Here's what full rollout means for your campaigns.
Google AI Max gets new controls, Shopping rollout and travel consolidation
Google is scaling AI Max across more campaigns while giving advertisers clearer control over AI-driven targeting and messaging.
How to measure paid social’s impact on PPC
Social ads don’t always convert in-platform. Here’s how to prove their impact on paid search traffic and conversions.
Ginny Marvin on AI in search, PPC trends, and Google Ads evolution
Google Ads Liaison reflects on how search evolved from manual PPC to AI-driven systems — and why marketers must stay curious and adapt.
What are you optimizing for in paid search when keywords matter less?
Search platforms rely less on keywords. Signals, data quality, and intent mapping now drive how ads are targeted and performance is measured.
Google AI Overviews CTR shows early signs of recovery: Study
Organic click-through rate on Google searches with AI Overviews is rising, breaking a year-long slide. Could click loss be leveling off?
Google’s Liz Reid on AI search changes, query shifts, and AI slop
As queries grow longer and less keyword-driven, Google's Search VP says AI is reshaping search intent, monetization, and content visibility.
How to use customer acquisition and retention goals in Google Ads
Set smarter bids using first-party data, customer match lists, and lifecycle segmentation, while avoiding common reporting distortions.
When search growth stalls: How to diagnose what’s really holding you back
Pinpoint whether demand, targeting, conversion, or execution limits are driving the slowdown — and what moves performance forward.
Want to increase visibility? Start by building trust
Search journeys now span AI, social, and communities. Learn how to earn people-led mentions that drive visibility across every touchpoint.
Microsoft launches AI Max and new ad tools for the “agentic web” era
Microsoft's new tools aim to help advertisers stay visible and competitive as AI agents increasingly drive discovery and purchasing decisions.
U.S. search ad revenue reached $114.2 billion in 2025
Search remained the largest ad channel in 2025, but growth slowed as advertisers shifted spend to newer, AI-driven formats.
Microsoft makes it easier to import Google PMax campaigns
Microsoft is making it easier to expand Google PMax campaigns into Microsoft while gaining more visibility and control over performance.
How to fix a suspended Google Merchant Center account
Identify why your Merchant Center was flagged, audit your site and feed, and fix issues before requesting a review.
Why your Google Ads results keep repeating the same outcomes
Google Ads is trained by what you reinforce over time. That’s why results repeat — it learns what gets funded and sustained.
Google to retire Dynamic Search Ads in favor of AI Max
Google will stop allowing new DSA creation in September and auto-migrate DSA, ACA, and broad match campaigns to AI Max.
Claude Skills for PPC: How to turn one-off prompts into scalable systems
If you’re still prompting AI manually, you’re not automating. Here’s how to build workflows that actually execute PPC tasks.
Why no amount of SEO can fix a broken brand
Traffic loss isn’t always technical. See how reputation, inventory decisions, and leadership missteps quietly erode rankings and conversions.
LLM nudges: The hidden force behind AI-driven journeys
Deals and comparisons dominate AI nudges, shaping behavior and influencing decisions across the customer journey.
Paid media efficiency: How to cut waste and improve ROAS
Up to 30% of paid media spend is underperforming. Learn how to audit accounts, prioritize spend, and improve measurement.
What 10 years of PPC testing reveals about breaking best practices
Stop chasing 'best practice' gains. These tested tactics show where real performance lifts actually come from in modern PPC.
AI Overviews tools and software for optimizing and tracking results
Find the best tools and software for ranking in Google's AI Overviews, and learn how to use them to optimize and track visibility.
Google rolls out onboarding guide for Universal Commerce Protocol
Google’s new commerce protocol signals a shift toward in-search checkout, changing where and how conversions happen for advertisers.
Google: AI ads driving up to 80% sales lift for some brands
Google’s shift to AI-powered, intent-driven ads is helping brands boost performance, reshaping how brands need to reach consumers in search.
Google starts showing sponsored ads in the Images tab on mobile search
Eligible campaigns can pick up incremental impressions in a brand-new visual placement on Google Image search, without changing any settings.
Strategy is the new keyword: What drives paid search performance now
Automation handles execution. Performance now depends on signal quality — data, creative, and conversion design.
Building high-ROAS ecommerce search campaigns in Google Shopping and Amazon Ads
Turn search intent into profit by routing queries from discovery to high-performing terms across Google and Amazon Ads.
6 Google Ads mistakes that hurt ecommerce campaigns
Expanding beyond paid social? Learn how to structure campaigns, control spend, and unlock demand without relying on the Meta playbook.
Google adds channel performance timeline view to PMax campaigns
Google's new channel performance view for PMax gives advertisers a timeline breakdown of what's working across Search, YouTube, Display
Bing tests larger sponsored product carousel in shopping results
More paid slots could lift Microsoft Shopping clicks and squeeze organic visibility, but sightings suggest the rollout is still limited.
Heidi Sturrock shares how a costly mistake became a competitive advantage
Heidi Sturrock shares how a broad match mistake got sales speaking with a competitor's angry customers leading to an unexpected acquisition strategy.
AI-forward campaigns are a B2B growth gold mine — if you’re patient
B2B buyers are influenced long before they search. Here's how AI-powered Google Ads campaigns build demand early — and pay off over time.
Google PMax gets new exclusions, expanded reporting features
Google’s Performance Max now includes customer-list exclusions, demographic insights, spend forecasts, and network segmentation.
The parts of Performance Max you can actually control
Focus on what you can control in Performance Max to reduce wasted spend and improve efficiency with search terms, placements, and targeting.
How GSC’s branded query filter changes SEO reporting and analysis
Learn how Google Search Console’s branded query filtering helps you track awareness, diagnose drops, and measure true SEO impact.
Why CPC keeps rising – and what to do
CPC is on the rise across most industries. Here's what's driving the trend and how you can protect your margins.
Apple is bringing ads to Apple Maps this summer
The long-awaited Apple Maps ads move opens up a new high-intent, location-based advertising channel on Apple's popular mapping apps.
Duplicate website stats appear in Google paid search ads
Identical web statistics are showing across competing Google paid search ads, potentially undermining a key trust signal for advertisers.