An open letter to everyone hiring a search leader
The Anthropic job posting everyone’s dunking on is the new standard. Companies that get it right will quietly win the next decade.
Topic: Search engine marketing
PPC budgeting in 2026: When to adjust, scale, and optimize with data
Better budget decisions start with better signals. Learn how to align bidding, conversion tracking, and audience data with business goals.
7 AI search shifts you can’t afford to ignore
Why Claude and ChatGPT surface different sources, how ChatGPT ads work, and what new AI search data means for visibility.
Google penalties: Why prevention is cheaper than recovery
Recovering from a manual action can take months of cleanup and review. Regular compliance audits reduce the risk before it becomes a crisis.
How AI is merging paid and organic visibility
The line between paid and organic is fading as Gemini shapes campaigns, search experiences, and brand visibility across Google's ecosystem.
Law firm PPC: How to optimize for signed cases instead of leads
Learn how to identify leaks between the ad click and signed retainer, and make smarter budget decisions based on case outcomes.
Google expands limited ad serving policy on Search
Clear branding and positive user experiences may play a larger role in maintaining Google Search ad reach going forward.
Google delays Dynamic Search Ads migration to AI Max
The extended DSA transition timeline gives advertisers more time to test AI powered options & manage the transition at a slower pace.
Why attribution and impact are no longer the same thing in PPC
Platform reports tell part of the story. Incrementality, CRM data, and broader measurement can reveal marketing's true impact.
Google expands richer Local Services Ads for real estate nationwide
Google is bringing richer home listing ads to Search, helping agents connect with high-intent buyers earlier in the journey.
11 PPC errors uncovered in recent B2B audits
From broken conversion tracking to unmanaged automation, these common mistakes continue to waste budget, leads, and valuable learning signals.
Why your brand campaign may not be ready for AI Max
AI Mode eligibility isn't enough reason to expand automation. Learn where to focus before testing AI Max on brand traffic.
Google AI Brief may be the replacement keywords never had
After 15 years of premature obituaries, the keyword may finally have a replacement. Here's why Google AI Brief matters.
What ChatGPT Ads data reveals about your competitors
We've analyzed nearly 1 million queries to show you what's really happening. Most search teams are missing it completely.
Google adds guidance on third-party SEO tools, services, advice and updates hiring an SEO doc
Google added in topics about generative AI optimization, how third-party tools are not endorsed by Google and more.
How TV ads create search demand — and what to do about it
Viewers don't just watch TV ads. They search. Here's how to capture demand, measure search lift, and connect search to media planning.
The new PPC skill set: From keyword manager to system optimizer
AI-driven Google Ads is changing the PPC role from campaign execution to signal design, conversion architecture, and system guidance.
How Google Display exclusions guide AI-driven optimization
Accidental clicks, bot traffic, and low-quality placements contaminate campaign data. Strategic exclusions help keep optimization on track.
Google begins testing healthcare ads in AI Mode
Google has confirmed a test of healthcare ads in AI Mode, offering an early look at how advertising may evolve within AI search.
Why high-ROAS campaigns don’t always deserve more budget
More budget doesn’t always create more revenue. Identify when scaling paid search will drive incremental value versus higher costs.
How to get your Google Ads seen in AI Overviews
Here's how feeds, landing pages, and audience signals help Shopping, Performance Max, and AI Max campaigns appear in AI Overviews.
Google’s latest AI ad push shows ads are becoming conversations, not clicks
Google’s latest AI ad updates revealed major shifts and raises big questions about visibility, trust, and the future role of marketers.
The new playbook for localized AI search optimization
Learn how to influence the reviews, citations, and third-party mentions AI search engines use in local business recommendations.
5 early signs of PPC performance drops: Track competitors to spot them
Discover the five competitor signals that tend to appear before performance drops — and what actions to take when you spot them.
Google launches AI Performance Insights and Conversational Attributes in Merchant Center
The new Merchant Center tools are set to help retailers optimize product discovery and measure visibility across AI-powered shopping surfaces.
Google expands Direct Offers with AI-generated bundles, native checkout and travel deals
Google is upgrading Direct Offers with AI-generated promotions, native checkout and travel integrations.
Google tests new conversational ad formats in AI Mode and Search
Google is rolling out Gemini-powered conversational ad formats across AI Mode and Search as it looks to make ads more contextual,
Microsoft rolls out AI-powered bidding, reporting and import updates for advertisers
Microsoft AI-powered bidding, attribution and reporting tools aim to simplify multi-platform campaign management.
Google Ads costs keep rising, but conversion rates improved in 2025
Google Ads is getting more expensive, but advertisers improving conversion efficiency are still finding ways to grow.
The 5-layer framework for measuring GEO performance
AI visibility dashboards can’t answer the ROI question on their own. Here’s how to build a more credible GEO measurement model.
How Frederick Vallaeys sees AI reshaping the future of paid search
Frederick Vallaeys reflects on how PPC evolved from scrappy arbitrage to AI-driven automation—and what marketers risk missing next.
4 ways to strengthen buy-in for technical SEO work
Technical SEO projects gain traction faster when you communicate their value in terms executives and developers understand.
Google says Search Query Reports may not show actual user searches
Google says Search Query Reports may not show exact searches as AI-driven intent matching expands in Google Ads.
Adthena launches ChatGPT ads intelligence platform
Adthena’s new platform gives advertisers a clearer view of competitors and performance inside ChatGPT’s ads ecosystem.
Google adds AI-powered bidding and demand-led budgeting to Search and Shopping
Google is aiming to help advertisers capture untapped demand and optimise spend in real time whilst reducing manual work.
The real strategy behind negative keywords in 2026
From match types to automation, learn how to make smarter exclusion decisions that align with account goals.
How to use Call assets, lead forms, and Message assets in Google Ads
Are you making it too hard for customers to reach you? Learn three essential ways to get more leads directly from your search ads.
Parked domain monetization 2026: Adapting to the changes
In 2025, Google began rolling out significant changes to its Search Partner Network, aimed at improving inventory quality.
Query intent vs. conversion intent: Why the difference matters
What users type isn’t always what they want. Learn how aligning intent signals, behavior, and brand improves performance.
Unifying the search experience for real growth in 2026
Your customers see the whole SERP. You should too.