Topic: Search engine optimization

SearchCap: The Day In Search, June 27, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Introduces Redesigned Mobile Search Experience, “Google Now” And Siri-Like Assistant Buried among the sexy hardware announcements and hair-raising Google Glass demo this morning were some fairly radical changes to the […]

Google Introduces Redesigned Mobile Search Experience, “Google Now” And Siri-Like Assistant

Buried among the sexy hardware announcements and hair-raising Google Glass demo this morning were some fairly radical changes to the Google search experience for mobile devices. To date Google has been compensating for the awkwardness of the PC SERP on smartphones with voice search and other marginal “fixes.” Today it took a potentially major step […]

Google’s Knowledge Graph Has An Error 20% Of The Time

Google’s knowledge graph which launched a little over a month ago is reportedly often wrong. Conductor ran a study showing that for trending terms, the knowledge Google is providing via their knowledge graph is wrong about 20% of the time. By trending, Conductor looked at the top 50 ‘people’ in Google Trends and Google Insights […]

SearchCap: The Day In Search, June 26, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official Google Panda Update Version 3.8 On June 25th Google has announced they pushed out a new refresh to the Panda algorithm recently. This update “noticeably affects only ~1% of queries […]

SEO In 10 Minutes & Many New Google Webmaster Videos

Maile Ohye, Developer Programs Tech Lead at Google, posted a video on the Google Webmaster Blog about how to learn the “essential” SEO techniques for your web site. It is targeted specifically at sites with under 50 pages or so, that want to rank for their company name and related keywords, and want to be […]

Official Google Panda Update Version 3.8 On June 25th

Google has announced they pushed out a new refresh to the Panda algorithm recently. This update “noticeably affects only ~1% of queries worldwide,” said Google on Twitter. There were earlier rumors of an update over the weekend but Google said the rollout started today and not over the weekend. The previous Panda update was on […]

SearchCap: The Day In Search, June 25, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Current State Of PPC Keyword Match Types I’ll start with a big thank you! It’s been a busy few months with advertisers and Google forcefully exchanging opinions back and forth […]

Apple Changes Ranking Algorithm For App Store Searches?

TechCrunch reports Apple seems to have changed how they rank apps within the App Store search results. Prior, having the keyword in your app’s name would tend to work well in terms of ranking the app in the app store. Now, according to several app developers, Apple is also ranking the apps based off of […]

Google’s Matt Cutts On Affiliate Links: We Handle Majority Of Them

The video about is from the SMX Advanced show in 2012 where Danny Sullivan asked Google’s Matt Cutts about nofollowing affiliate links. Matt responded that although they handle the majority of affiliate links automatically, if you are at all worried, you should nofollow those links to be careful. Here is what Matt said, if you […]

SearchCap: The Day In Search, June 22, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Solve The Alan Turing Google Logo Puzzle Alan Turing’s 100th birthday is today and to honor his life, Google has one of the geekiest and mathematical logos, aka Doodles, […]

SearchCap: The Day In Search, June 21, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Sued By Texas Attorney General To Turn Over Documents According to a report in the Wall Street Journal (WSJ), Google has been sued by the Texas Attorney General’s office. The […]

SearchCap: The Day In Search, June 20, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Images With Tiled Design, Latest & HQ Images & Getty Images Deal Yahoo has announced some significant changes to their Yahoo Image and Video Search tools. They include a deal […]

Yahoo Images With Tiled Design, Latest & HQ Images & Getty Images Deal

Yahoo has announced some significant changes to their Yahoo Image and Video Search tools. They include a deal with sourcing Getty Images most recent collections plus an upgraded user interface design with added features to Yahoo Image and Video Search. Yahoo & Getty Images Yahoo extended their partnership with Getty Images to add their high […]

SearchCap: The Day In Search, June 19, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ties Yellow Pages Sites For Most Accurate Local Data In April I wrote about a local data accuracy study preformed by a company called Implied Intelligence. The company offers data […]

SEO

Bing Ties Yellow Pages Sites For Most Accurate Local Data

In April I wrote about a local data accuracy study preformed by a company called Implied Intelligence. The company offers data services to publishers and developers. In April the company found that yellow pages site Superpages bested Google Maps in terms of the accuracy and completeness of the local business/POI database. The following was the […]

SearchCap: The Day In Search, June 18, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Hideous Site: An Allegory For Oddities In Local Search Results The small, local businesses in a particular industry on this island all vied for top slot in Google’s rankings, since […]

The Hideous Site: An Allegory For Oddities In Local Search Results

The small, local businesses in a particular industry on this island all vied for top slot in Google’s rankings, since the top dog could command a substantially higher yearly profit as a result. The competitors’ products weren’t all that different, and their potential customers didn’t have the expertise to tell the difference, either. Their relative […]

SMX Advanced 2012: Keynote with Bing’s Derrick Connell

Keynote with Bing’s Derrick Connell Presentations from SMX Advanced, June 2012 Change is the operative watchword in search this year, generating both opportunity and occasional frustration for online marketers. Join us for a lively discussion with Search Engine Land’s Danny Sullivan and Derrick Connell, corporate vice president of Bing’s Search Program Management team, who will […]

SMX Advanced 2012: Pagination & Canonicalization For The Pros

Pagination & Canonicalization For The Pros Presentations from SMX Advanced, June 2012 Using the pagination tag with optional parameters, sort orders, and filters. Are there still reasons to use robots.txt or noindex? Can a canonical tag really replace a 301? How do you keep your IIS=based site from infinite redirect loops when you canonicalize default […]

SMX Advanced 2012: Schema & Authorship: 1 Year Later

Schema & Authorship: 1 Year Later Presentations from SMX Advanced, June 2012 It’s been a year since Schema.org, a joint alliance between Google, Microsoft, and Yahoo, provided a common foundation for sites to provide microdata and enhance rich snippets. We’ve also had Google’s rel=author tag enabling content sites to help identify their authors on the […]

SMX Advanced 2012: Surviving Personalization With Bing & Google

Surviving Personalization With Bing & Google Presentations from SMX Advanced, June 2012 The “new normal” search results are personalized, with search history, location and social interactions used to customize the results searchers see. This session looks at how Google taps into Google+ for its new Search Plus Your World and how Bing uses Facebook to […]

SMX Advanced 2012: Hardcore SEO & Social Power Tools

Hardcore SEO & Social Power Tools Presentations from SMX Advanced, June 2012 This session takes you on a whirlwind tour of SEO & social media tools you’ll want to consider adding to your toolbox, ranging from enterprise-level options to other that are free or moderately priced. [flv:https://searchengineland.com/video_assets/advanced12/ppt/700.flv 364 264] Moderator: Monica Wright, Search Engine Land […]

SMX Advanced 2012: Breaking The Speed Limit: Faster Sites Win!

Breaking The Speed Limit: Faster Sites Win! Presentations from SMX Advanced, June 2012 Faster sites win in more ways than just rankings. Search engines can crawl (and index) more pages as server-side speed increases and user engagement (including most importantly, conversion!) increases as client-side speed (and perceived loading time) increases. Learn about hidden tricks you […]

SearchCap: The Day In Search, June 15, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: Android Chandelier, Google Manhole & Google Discs In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the […]

SearchCap: The Day In Search, June 14, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Therapy: The Prescription For Dealing With Product Search & Paid Inclusion It’s not a secret that I am a big fan of Google’s addition of product extensions and product listing […]

Baidu Agrees To Ad Revenue Sharing Deal With Apple In China

Chinese search leader Baidu is going to share paid search ad revenue with Apple according to a report published by Bloomberg. Baidu was recently added as a search option for iPhone users in China. Apple said on Monday that it’s adding Chinese language support (Mandarin) to Siri for China, Taiwan and Hong Kong. Financial analysts […]

SearchCap: The Day In Search, June 13, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s May Search Updates: Domain Cleanup, Recourse Links, Related Searches Back in March, Bing began sharing regular updates about changes that it’s made to search quality and the user search experience, […]

Bing’s May Search Updates: Domain Cleanup, Recourse Links, Related Searches

Back in March, Bing began sharing regular updates about changes that it’s made to search quality and the user search experience, much like Google has been doing since late last year. The latest Bing update was published earlier today and, rather than sharing surface-level information about dozens of changes like Google does, Bing has chosen […]

Search Market Share: Google Up, Bing Flat, Yahoo Hits New Low

The financial analysts are starting to expose search market share data for May, ahead of the official release of those numbers by comScore tomorrow. If they’re accurate the data we saw reflect another monthly decline for Yahoo and AOL. Bing was flat while Google gained. Here are the numbers: Google: 66.7 percent in May (vs. […]

SearchCap: The Day In Search, June 12, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Is For Doing Things It Tells You Not To Do “Bing Is For Doing” is the catchphrase being used in new ads for Microsoft’s Bing search engine. But in a […]

Bing Is For Doing Things It Tells You Not To Do

“Bing Is For Doing” is the catchphrase being used in new ads for Microsoft’s Bing search engine. But in a bit of irony, one new ad literally suggests jumping off a cliff but then warns in small print, “Do not attempt.” I first saw the ad on Sunday when watching the Mad Men finale and […]

Bing Integrates Qwiki Videos Into Search Results

Bing’s search results are getting a bit more interactive with the integration of machine-generated videos from Qwiki. The companies have just announced that some search results — currently those where a Wikipedia page appears — will offer searchers a chance to see and hear a Qwiki video about the search topic. The integration shows up […]

The Latest On Google’s Hreflang Tag & Other Learnings From International Search Summit @SMX Advanced

Google has been moving lots of goal posts for us all recently and the “Hreflang” tag is a case in point. A succession of Google speakers has presented the latest “Hreflang” thinking at International Search Summits @SMX throughout 2012. On each occasion, the presentation and explanation was different from the one before. The bad news […]

Local SEOs Analyze Current Google Ranking Factors

Although the local search landscape has changed pretty significantly, the fundamental elements of ranking well in Google’s local search results haven’t strayed dramatically from past years. That’s one of the main takeaways from the 2012 Local Search Ranking Factors report that’s just out today. Organized (as always) by David Mihm, this year’s survey includes contributions […]

SearchCap: The Day In Search, June 11, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Siri To Add Sports, Restaurants, Reservations, Movies & App Search Apple at their World Wide Developer Conference today announced iOS6 with some really nice features to Siri, their voice search […]

Official Google Panda Update Version 3.7 On June 8th

Google has confirmed the rumors of a Panda refresh happening over the weekend. Google said this refresh started rolling out on Friday, June 8th and has an impact of less than 1% of search queries in the U.S. and about 1% worldwide. As I said, the search forums took notice to major changes in the […]

A Letter To The FTC Regarding Search Engine Disclosure Compliance

In 2002, the US Federal Trade Commission created guidelines on how search engines should disclose paid placement and paid inclusion listings. It’s become clear to me over the past two weeks that the search engine industry has either largely forgotten these guidelines or is ignoring them. That’s why I’ve written a letter today to the […]

SearchCap: The Day In Search, June 8, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s May Updates: Inorganic Backlinks, Page Titles, Fresh Results & More Google’s latest batch of search quality updates is online, and offers some insight into a variety of search- and SEO-related […]