MOFU keywords: Your secret shortcut for converting prospects into purchases
MOFU keywords bridge awareness and purchase. Learn how to find and use them to educate prospects, build trust, and guide them toward conversion.
Topic: Search engine optimization
AI progress stalls for SEO tasks despite wave of new models
Claude still leads, ChatGPT-5 rebounds, and Gemini rises – but new AI models show limits in handling real-world SEO tasks.
AI hype vs. SEO reality: What actually drives leads and revenue
AI search is rising, but data shows Google still drives results. Learn why SEO fundamentals – not hype – remain your best growth strategy.
Why global sites amplify technical errors and steps to prevent this
Here’s a playbook for building monitoring systems, workflows, and coordination to help keep your enterprise sites healthy across regions and languages.
Google Search confirms it does not support the results per page parameter
This change does not seem to be a bug, but rather an intentional change to how Google serves search results.
77% of sites lost keyword visibility after Google removed num=100: Data
The removal of the num=100 parameter triggered sharp drops in Google Search Console impressions, rankings, and keyword visibility.
SEO at a crossroads: 9 experts on how AI is changing everything
AI is forcing SEOs to rethink roles and tackle new challenges. Here’s what nine leaders say SEOs must do to thrive in the new era of search.
Google AI Mode coming to Chrome browser
Plus, while on a website using Chrome, you can ask questions and learn more about your current page with AI Mode.
The SEO shift you can’t ignore: Video is becoming source material
Google’s AI Overviews and GEO shift SEO strategy: Video from YouTube, TikTok, and beyond is now core source material for search.
Reddit, Google in talks to deepen AI partnership: Report
Reddit is pushing for a new AI deal with Google that could make its forums more central to AI Overviews and other Google AI products.
Penske Media sues Google, says AI Overviews hurt revenue, traffic
Penske Media, owner of Rolling Stone, Billboard and Variety, says Google AI Overviews steal content, cut traffic and threaten media’s future.
Google Search Console adds achievements section
Now there is a dedicated section to see your achievements within Search Console.
Fame engineering: The key to generative engine optimization
Fame engineering builds AI availability – ensuring generative engines recognize, understand, and recommend your brand in buying moments.
Google Search rank and position tracking is a mess right now
Google removed the ability to see 100 search results per page and both third-party tracking tools and maybe even Search Console seem off since.
From reactive to proactive: How AI protects and amplifies executive brands
Protecting your brand means moving beyond old ORM tactics. See how AI helps enhance monitoring, SEO, and proactive content creation.
AI search optimization tools: Geoptie’s all-in-one GEO dashboard is live
Geoptie's all-in-one AI search optimization dashboard is live. Free beta: GEO tools, competitor analysis, citation tracking, and GEO audit reports.
How canonical URLs work and why they matter for SEO
Canonical URLs help prevent duplicate content in search. Learn what they are, why they matter, and how to set them up correctly to protect rankings.
Thriving in the AI era of search: Realign, measure, collaborate
Stay ahead in AI-driven search: realign your career, break silos, and measure outcomes to make your SEO strategies count.
Top Performance Max optimization tips for 2026
Use Google’s newest reporting and creative controls to refine targeting, optimize asset groups, and achieve incremental gains.
AI search drives less than 1% of referrals, organic still dominates: Data
AI search is growing fast, but that hasn't translated into traffic or sales. Organic search remains critical for conversions and traffic.
87% read AI search summaries, 84% shop with AI: Survey
Americans are turning to AI for search and shopping – using summaries for answers, fact-checking links, and making purchase decisions.
The end of the marketing funnel: Why signals are your new opportunity
Forget funnels. Today’s customer journeys are fractured, AI-driven, and nonlinear. Here’s why signal-based marketing is your winning move.
AI search optimization? GEO? SEOs don’t agree on a name: Survey
SEOs are prioritizing AI search tactics like schema and citations, even as revenue impact remains small and measurement is messy.
Google updates search quality raters guidelines adding AI Overview examples & YMYL definitions
Google told us this is a "minor update to our rater guidelines with small clarifications and a handful of new examples."
Marketers aren’t ready for GEO: Survey
Few companies dedicate resources to GEO, despite recognizing its growing importance. Marketers lack resources, confidence, or know-how.
ChatGPT traffic rivals organic search engagement: Data
New data shows ChatGPT users are more engaged than Google searchers. But AI traffic comes in much smaller volumes.
Optimizing for AI: How search engines power ChatGPT, Gemini and more
AI models pull from search results to build answers. Here’s how to ensure your content is among what Gemini, ChatGPT, and others surface.
Ranking in Google doesn’t guarantee visibility in ChatGPT: Study
Research finds a 62% overlap between Google rankings and ChatGPT answers, showing SEO success doesn’t ensure visibility in AI results.
The Google Ads mistakes costing SMBs time and money
From weak strategy to poor user experience, these are the Google Ads mistakes draining SMB budgets. Learn how to fix them and grow smarter.
Measuring GEO: What’s trackable now and what’s still missing
Generative AI is transforming search, but data hasn’t caught up. Learn which metrics exist and why the most valuable are still elusive.
Nearly all ChatGPT users still rely on Google: Data
AI search is growing, but Google still dominates, as 95% of ChatGPT users visit Google, but just 14% of Google users go to ChatGPT.
What is 10x content? How to create content that ranks
10x content outperforms the competition. Learn what makes content 10x better, how to craft it, and why it’s key to dominating search and earning trust.
Video: 5 AI search stories you need to know (September 2025)
Perplexity, ChatGPT, Google AI Mode, and more. Catch all 5 search shakeups you need to know on this month's Marketing Countdown.
Google drops reporting on several structured data types
This impacts already deprecated structured data types, Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement and Vehicle Listing.
Evergreen content: The only guide you’ll ever need
Evergreen content keeps working long after it’s published. Learn what it is, why it matters for SEO, and how to create content that stays relevant and ranks.
Google expands AI Mode beyond English
Google AI Mode now works with Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese.
Google can’t decide if the web is thriving – or dying
Is the web alive or dead? To Google, it’s Schrödinger’s cat – a paradox that shifts depending on who’s talking and where.
GEO and SEO: Convergence, divergence or something in between
As AI reshapes search, GEO may emerge as its own discipline, remain part of SEO, or settle in the middle. Here’s how the future could unfold.
What AI means for paid media, user behavior, and brand visibility
AI is collapsing funnels and changing how ads are discovered. Staying relevant means evolving how campaigns, content, and brand connect.
Google AI Mode may become the default Google Search experience “soon.”
Logan Kilpatrick, lead product manager for Google, said AI Mode will be the default experience soon. Later, Google said not to look into this message too much, implying AI Mode won't be the default.