SEO in the age of AI: Becoming the trusted answer
Educate AI engines with clarity, credibility, and consistency, build algorithmic trust, and become the brand they consistently recommend.
Topic: Search engine optimization
How generative engines define and rank trustworthy content
From training data to citation frequency, learn how generative AI systems assess credibility and decide which sources to surface first.
In memoriam: Alan Bleiweiss has passed away
The SEO community mourns Alan Bleiweiss, a veteran consultant remembered for his forensic audits, mentorship, wit, and unwavering advocacy.
Gating in an AI world: What to hide, what to show, and why
Invisible content earns zero authority. Learn how to unlock visibility without giving away your best assets.
Auditing and optimizing Google Ads in an age of limited data
Take back control of your Google Ads performance with a smarter audit strategy that uncovers wasted spend and sharpens your targeting.
LLM traffic converts about the same as organic search: Research
LLM referrals convert no better than search and make up less than 1% of traffic, challenging claims of higher-quality clicks, new data shows.
Yes, GEO is happening
GEO isn’t a buzzword. It’s already happening. Language evolves, and so too should how we define search in the AI era.
What are external links? SEO benefits and best practices
External links build trust and authority. Learn what they are, why they matter for SEO, and how to use them strategically without hurting your rankings.
Google Knowledge Panel: What it is and how to get featured
Want your brand to stand out in search? Learn how the Google Knowledge Panel works, who qualifies, and how to boost your chances of getting one.
Google Business links policies and guidelines updated
Google added new dedicated landing pages, direct action completion, social media sites and a new business links crawability policy.
Why SEO and paid media need each other in the AI search era
AI Overviews are drying up top-funnel clicks. SEO and paid teams must align on buyer intent and bottom-funnel wins.
Google’s Danny Sullivan: ‘Good SEO is good GEO’
Google’s former search liaison says SEO is still about doing good things for people. He also addressed concerns about clicks dropping.
GEO and SEO: How to invest your time and efforts wisely
GEO is rising, but SEO remains essential. Invest your time and efforts wisely to prioritize what matters now – and prepare for what’s next.
Looking beyond AI: 9 marketing principles that will always matter
AI is reshaping search and discovery, but the fundamentals of marketing remain. Learn nine timeless principles that still drive growth.
Service area pages: Boost local SEO across locations
Target multiple cities without duplicate content. Learn how to create service area pages that rank locally, convert visitors, and support your SEO strategy.
Google AI, ChatGPT rarely agree on brand recommendations: Data
Google's AI Overviews and AI Mode and ChatGPT disagree on brand picks nearly two-thirds of the time, new data shows.
ChatGPT, AI tools gain traction as Google Search slips: Survey
AI tool use is accelerating in everyday search, with ChatGPT use nearly tripling while Google’s share slips, survey of U.S. users finds.
How to get your service area business verified on Google
Master Google verification for service area businesses. Prepare documents, ace video verification, and keep your profile compliant.
SEO personas for AI search: How to go beyond static profiles
Static personas are obsolete. Build data-rich profiles that help your content surface in AI-driven search.
International SEO: Measure results & avoid costly mistakes
Use international SEO to avoid costly mistakes and track performance across languages, countries, and cultures with confidence.
Google fixes reduced crawling issue impacting some websites
The issue began on August 8, 2025 and is now being resolved. It is unclear what percentage of sites were impacted.
Why your Amazon Ads aren’t delivering: 6 critical issues to fix
Many Amazon ad delivery issues have little to do with bids. Find out what really stops ads from running – and how to prevent it.
How to create content that works for search and generative engines
Understand the key differences between search rankings and AI citations, and how to create content that performs in both.
How generative AI is quietly distorting your brand message
AI can distort your brand narrative and erode trust. Learn the four layers of brand control and how you can proactively manage AI semantic drift.
Image optimization for SEO: A complete guide for beginners
Don’t let images slow you down. Learn how to optimize images for faster load times, better rankings, and improved accessibility in search results.
Viral post accuses Google’s AI Overviews of breaking its own spam rules
After Google announces its latest spam update, a post roast AI Overviews for violating Google’s own spam policies.
The fractured future of search: New rules for SEO in the AI age
AI is rewriting the search playbook. Learn some new rules for SEO, content, and brand strategy in a fractured search landscape.
The search visibility framework: Dominating every corner of the SERP in 2026
Compete in the AI era of search. The five pillars of the search visibility framework let you maximize SERP coverage and conversions.
AI tool adoption jumps to 38%, but 95% still rely on search engines
Data shows AI growth is slowing while search usage edges higher – with heavy AI users actually turning to Google search more often.
Free Keyword Research Tool for SEO, AI search, and content strategy with volume, difficulty, and intent data
Replace hunches with data. Find keywords for SEO and AIO use cases. Our free tool shows volume, difficulty, intent, and trends to guide your strategy.
Google releases August 2025 spam update
Google’s August 2025 spam update will be rolling out over the next few weeks. This is the first spam update from Google in 8 months.
ChatGPT’s answers came from Google Search after all: Report
Even ChatGPT leaned on Google’s search results via a scraping service – underscoring how crucial Google’s index remains in the AI search era.
Historic recurrence in search: Why AI feels familiar and what’s next
AI is changing how people search – again. Learn what decades of search history can teach us about adapting to the next big shift.
How to tell if Google Ads automation helps or hurts your campaigns
Google Ads automation is powerful, but not foolproof. Learn the signs it’s on track – and the signals it’s steering performance wrong.
Why community is the antidote to AI overload in search marketing
In a world where AI-generated answers sound the same, community-driven trust gives brands individuality, credibility, and lasting preference.
The future of remarketing? Microsoft bets on impressions, not clicks
Here's how Microsoft’s impression-based remarketing works, how to set it up, and how it can reshape your campaign strategy.
8 link building services to consider for higher rankings in 2025
Discover agencies that can help boost your authority and search visibility.
Location page SEO: Rank locally, convert visitors fast
Want to win in local search? Learn how to optimize location pages for SEO with the right content, structure, and signals to boost visibility and conversions.
Cloudflare’s Pay Per Crawl campaign from an SEO-led PR perspective
Cloudflare turned a bold idea into a market-defining move – earning 2,000+ backlinks, lifting branded searches, and shaping AI visibility.
BOFU keywords: The search terms that drive marketing success and profit
Ready to close the deal? Learn what BOFU keywords are, how to find them, and how to use them to capture high-intent traffic and boost conversions.